Accomplished Senior Application Development Manager with 20+ years Business Systems Analyst experience developing applications from mainframe to the web. Perceptive assessment and analysis of complex, strategic, business software initiatives with corporate-wide scope. Successful re-engineering of internal and vendor applications to enhance system features / functionality. Solid background in directing design, management, and implementation of software training across multiple sites globally.

1. JOAN C KELLY
Tampa, FL 33610
jckelly1201@yahoo.com
H: 813-663-9634 http://www.linkedin.com/in/joanckelly C: 727-946-0738
Accomplished Senior Application Development Manager with 20+ years Business Systems Analyst experience
developing applications from mainframe to the web. Perceptive assessment and analysis of complex, strategic,
business software initiatives with corporate-wide scope. Successful re-engineering of internal and vendor
applications to enhance system features / functionality. Solid background in directing design, management, and
implementation of software training across multiple sites globally.
AREAS OF EXPERTISE
• Assessment & Analysis – User Requirements • System Functional Specification Design
• Lean Management Principles Knowledge • Continuous Process Improvement
• Project Management of staff & projects • System Development Lifecycle Management
• Workflow & Process Analysis Diagramming • Training Development, Implementation & Delivery
• Application Support • Strong Leadership Skills
• Application Mentor and User Group Programs
TECHNICAL SUMMARY
Software Development Web-based applications (internet, intranet, portals)
& Modification Mainframe (Patient Pre-Approval and Physician Reimbursement, PPO)
Vendor Product – SAP Market Planner, Aprimo Market Planner, SharePoint
CA Applications (Estimacs, Planmacs, SuperProject)
Training & Development Skill Matrices, Software Application (SAP CRM/SRM, Aprimo MRM,
Percussion – Rhythmyx Content Management, CA Applications)
Tool Knowledge SAP Marketing Planner, SAP SRM, Aprimo MRM, SharePoint,
StudioXpress, MS Project, Percussion Web Content Management,
MS Office 2007
PROFESSIONAL EXPERIENCE
CA, Inc., Tampa, FL 1992 – 2009
Software vendor whose products help companies unify and simplify management of their IT environments.
Director* – Global Campaign Marketing, Tampa, FL (2007 – 2009)
Managed modification of vendor’s application designed to enable CA staff to move from agency document
creation process to internally created marketing materials. Significantly enhanced application’s features and
functionality. Facilitated the successful use of Aprimo, SAP, SharePoint, and MS Project applications, supporting
20 direct team members plus 100 indirect team members. Oversaw $11.8M budget across 11 cost centers and
20 staff members; insured budget visibility and accuracy of estimated to actual expenditure on a monthly,
quarterly and annual basis.
• Enabled vendor to improve their marketing Document Content Management System’s feature / functionality
providing CA user community with the ability to use Word templates and Wizards to internally create
marketing materials generating a potential $250K+ annual savings upon implementation.
• Insured application functionality met CA’s strict internal requirements by conducting peer documentation
review sessions, creating test plans, and conducting testing.
• Enhanced team’s efficiency and technical proficiency by managing the delivery of Training for SAP,
SharePoint, and Office 2007 for 20 Global Campaign Marketing team members plus ancillary marketing
organizations.

2. JOAN C KELLY PAGE TWO
Director – Global Campaign Marketing (continued)
• Improved application utilization by providing technical and operational support for: SAP, Aprimo, SharePoint,
Office 2007, Design Central, and Records & Information Management.
• Enabled improved campaign management, budgetary visibility and executive reporting capability by creating
and producing monthly, quarterly and annual management reports capturing marketing statistics.
• *CA internally renamed title as Sr. Marketing Communications Program Manager in September 2008
Director – Marketing Operations, Islandia, NY & Tampa, FL (2004 – 2007)
Led business requirement gathering process across 7 worldwide marketing departments enabling CA to
customize vendor Marketing Resource Management (MRM) application to meet marketing’s evolving business
needs. Directed 3 Managers responsible for marketing communications, training and advertising production.
Oversaw design, development and delivery of application training to 500 global users in 7 departments.
• Insured worldwide requirements were incorporated into designs by analyzing marketing’s global business
requirements for Aprimo and SAP R3 MRM implementations.
• Fostered greater application usage and buy-in by instituting Marketing Operations Manager Evangelist team
comprised of regional experts who provided regional application support and insured worldwide requirements
were incorporated into the software design.
• Enabled cross departmental communications that facilitated knowledge sharing and reduced redundant
newsletters and communications by establishing and implementing a marketing Communication Plan.
• Streamlined and targeted training through directing creation of a “Marketing Training and Development Skill
Matrix” that provide training based on an employee’s marketing role, responsibility and skill level.
• Improved application usage worldwide by providing Operational Support to mentor user community.
Director – Project 360, Islandia, NY (2003 – 2004)
Significantly enhanced and improved in-house System Development Methodology (SDM) application and
processes, insuring IT development organizations adhered to CA’s Systems Development Life Cycle (SDLC)
Methodology principles. Managed day-to-day operation of 9 Project 360 (P360) Project Managers who were in
charge of approximately 50 concurrent projects at a time and were responsible for insuring CA’s SDLC process
was followed.
• Simplified and enhanced in-house (Project 360) SDLC application by incorporating P360 team’s system
requirements in the application facilitating easier capture, tracking and monitoring of project data.
• Provided single reference resource for best practices, principles and tools by redesigning Project 360 intranet
site.
• Significantly improved team’s project management skills by implementing mentorship and cross-training
programs.
Manager – Internet Marketing, Islandia, NY (2000 – 2003)
Directed one Project Manager and 25+ concurrent Web projects to insure they met Service Level Agreements
(SLAs). Conducted needs assessment, developed and designed database-driven ca.com websites and internal
websites. Identified and implemented process improvements to improve customer satisfaction. Enabled business
user community’s use of Web Content Management application by developing and delivering training enabling
them to own and control the content displayed on their external and internal websites.
Prior Work Experience – Available upon request
EDUCATION
Farmingdale University – 21 credits (Business Management) Leading Successfully, 2005
Suffolk Community College – 18 credits (Secretarial Science) Lean Management, 2005
Software Quality Engineering Software Management Symposium 2002 Managing Remotely, 2006
IAG Business Analyst/Project Manager Webinar Series 2009 PMI Webinar Series 2009
PROFESSIONAL AFFILIATIONS

3. Corporate Executive Board – Marketing Leadership Council
Business Analyst Community & Resources (http://www.modernanalyst.com)
Project Management Institute http://www.pmi.org