Highly accomplished Management Professional with over 15 years experience directing organizational staff, software development, system design, and change initiatives. Cohesive team builder and leader with demonstrated success in identifying and cultivating top talent. Proven ability to train and lead cross-functional onsite and global teams. Consistent record of motivating teams of both direct and indirect reports to ensure corporate objectives and tight delivery deadlines were met and exceeded.

1. JOAN C KELLY
Tampa, FL 33610
jckelly1201@yahoo.com
H: 813-663-9634 http://www.linkedin.com/in/joanckelly C: 727-946-0738
Highly accomplished Management Professional with over 15 years experience directing organizational staff,
software development, system design, and change initiatives. Cohesive team builder and leader with
demonstrated success in identifying and cultivating top talent. Proven ability to train and lead cross-functional
onsite and global teams. Consistent record of motivating teams of both direct and indirect reports to ensure
corporate objectives and tight delivery deadlines were met and exceeded.
• Employee Retention & • Executive Presentations • Continuous Process Improvements
Management
• Cross-Functional Team • Team Training & • Project Management
Leadership Development
• Financial Analysis & Reporting • Communication Plans • Major Event Planning &
Coordination
• Budget Management • Operational Support • Records Information &
Management
TECHNICAL SUMMARY
Software Development Web-based applications (internet, intranet, portals)
& Modification Mainframe (Patient Pre-Approval and Physician Reimbursement, PPO)
Vendor Product – SAP Market Planner, Aprimo Market Planner, SharePoint
CA Applications (Estimacs, Planmacs, SuperProject)
Training & Development Skill Matrices, Software Application (SAP, Aprimo, Rhythmyx)
Tool Knowledge SAP Marketing Planner, SAP SRM, Aprimo MRM, SharePoint,
StudioXpress, MS Project, Percussion Web Content Management,
MS Office 2007
PROFESSIONAL EXPERIENCE
CA, Inc. (formerly Computer Associates Int’l), Tampa, FL 1992 – 2009
Software vendor whose products help companies unify and simplify management of their IT environments.
Director* – GCM, Tampa, FL (2007 – 2009)
Supported 20 team members plus 100 indirect team members. Managed the modification of vendor’s marketing
application designed to enable CA staff to move from agency created documents to internally created marketing
materials. Oversaw $11.8M budget across 11 cost centers and 20 staff members; insured budget visibility and
ongoing accuracy of estimated to actual expenditures.
• Enabled vendor to significantly improve their marketing Document Content Management System’s feature /
functionality providing CA user community with the ability to use Word templates and Wizards to internally
create marketing materials generating a potential $250K+ annual savings upon implementation.
• Enhanced team’s efficiency and technical proficiency by managing the delivery of Training for SAP,
SharePoint, and Office 2007 for 20 Global Campaign Marketing team members plus ancillary marketing
organizations.
• Improved application utilization by providing Technical and Operational Support for: SAP, Aprimo, SharePoint,
Office 2007, StudioXpress, and Records & Information Management.
*CA internally renamed these positions as Sr. Marketing Communications Program Manager in September 2008

2. JOAN C KELLY PAGE TWO
Director – GCM, cont’d
• Insured application functionality met CA’s strict internal requirements by conducting documentation review
sessions, creating test plans, and conducting testing.
• Enabled improved campaign management, budgetary visibility and executive reporting capability by creating
and producing monthly, quarterly and annual management reports capturing marketing statistics.
• Facilitated successful use of Aprimo, SAP, SharePoint, and MS Project applications.
Technical Capability: SAP Market Planner (CRM), SAP SRM (Supply Chain), SharePoint, Aprimo, MS Project,
MS Office Suite 2007, Visio, StudioXpress (Marketing Document CMS), Budget Management, Business Systems
Analysis & Design, Software Verification & Validation, Detect and resolve application usage issues
Director – Operations, Islandia, NY & Tampa, FL (2004 – 2007)
Directed 3 Managers responsible for marketing communications, training and advertising production. Oversaw
design, development and delivery of application training to 500 global users in 7 departments. Led business
requirement gathering process across 7 worldwide marketing departments enabling CA to customize vendor
Marketing Resource Management (MRM) application to meet marketing’s evolving business needs. Specifically
requested by senior management to lead this effort.
• Streamlined and targeted staff training through directing creation of a “Marketing Training and Development
Skill Matrix” that provided training based on employee’s marketing role, responsibility and skill level.
• Enabled cross departmental communications that facilitated knowledge sharing and reduced redundant
newsletters and communications by establishing and implementing a marketing Communication Plan.
• Improved application usage worldwide by providing Operational Support to mentor user community.
• Fostered greater staff application usage and buy-in by instituting Marketing Operations Manager Evangelist
team comprised of regional experts who provided local application support and insured worldwide
requirements were incorporated into the software design.
• Insured worldwide requirements were incorporated into system designs by analyzing marketing’s global
business requirements for Aprimo and SAP R3 MRM implementations.
Technical Capability: Aprimo, SAP Market Planner (CRM), Visio, Lean Management Principles, Project
Management, MS Office Suite, Business Systems Analysis & Design, Software Verification & Validation, Detect
and resolve application usage issues
Director – Project 360, Islandia, NY (2003 – 2004)
Led day-to-day operations of 9 Project 360 (P360) Project Managers who directed up to 50 concurrent projects at
a time and were responsible for insuring CA’s Systems Development Life Cycle (SDLC) Management process
was followed. Significantly enhanced and improved in-house SDLC application and processes, insuring IT
development organizations adhered to SDM principles.
• Implemented mentorship and cross-training programs significantly improving team’s project management
skills and morale.
• Simplified and enhanced in-house (Project 360) SDLC application by incorporating P360 team’s system
requirements in the application facilitating easier capture, tracking and monitoring of project data.
• Provided single reference resource for best practices, principles and tools by redesigning Project 360 intranet
site.
Technical Capability: P360 Application, CA Methodology, MS Project, Project Management, Business Systems
Analysis & Design, Software Verification & Validation, Detect and resolve application usage issues

3. JOAN C KELLY PAGE THREE
Manager – Internet Marketing, Islandia, NY (2000 – 2003)
Directed one Project Manager and 20+ concurrent Web projects to insure they met Service Level Agreements
(SLAs). Conducted needs assessment, developed and designed database driven ca.com websites and internal
websites. Facilitated the successful use of CA’s Web Content Management System (CMS).
• Enabled business user community’s use of a CMS application by developing and delivering training enabling
them to own and control the content displayed on their external and internal websites.
• Improved application utilization by providing technical and operational support for CMS application.
• Improved customer satisfaction through identifying and implementing process improvements.
Technical Capability: Visio, MS Project, Project Management, MS Office Suite, Percussion Rhythmyx (WCM),
Business Systems Analysis & Design, Software Verification & Validation, Implementation of web-based internet
and extranet & portals, Detect and resolve application usage issues
Technical Exposure: HTML, ASP, ASPX, DB2, Adobe Photoshop
Manager, Executive Programs – CEO/CTO Conferences, Islandia, NY (1996 – 2000)
Managed all aspects of conferences including the conference agenda, securing technology / hardware, staff who
acted as technical advisors, technologist for demos, presentations and presenters.
• 4 CEO Conferences: Attendance averaged 25+ CEOs, 8-10 Technical Advisors, 5 Presenters, plus support
staff.
• 16 CTO Conferences: Attendance averaged 20+ attendees, 6 Presenters, 6 Product Specialists who demoed
software and support staff. Conferences were held domestically and internationally annually.
Unicenter Development Partner Manager, Islandia, NY (1995 – 1996)
• Managed CA Unicenter hardware and software partner Relationships.
• Marketed CA’s DP programs to potential partners.
• Created and managed the Unicenter DPP database.
• Coordinated Unicenter development and partner products integration process.
System Engineer, Ft. Lee, NJ (1992 – 1995)
• Technical expert responsible for demonstrating CA Estimating, Project Planning, Management and
Measurement products to customers.
• Developed business requirements designed to enhance and improvements application based on analyzing
customer needs and market trends.
• Delivered product training.
Prior Work Experience – Available upon request
EDUCATION
Farmingdale University – 21 credits (Business Management) Leading Successfully, 2005
Suffolk Community College – 18 credits (Secretarial Science) Lean Management, 2005
Software Quality Engineering Software Management Symposium 2002 Managing Remotely, 2006
IAG Business Analyst/Project Manager Webinar Series 2009 PMI Webinar Series 2009
PROFESSIONAL AFFILIATIONS
Corporate Executive Board – Marketing Leadership Council
Business Analyst Community & Resources (http://www.modernanalyst.com)
Project Management Institute http://www.pmi.org