Retail Merchandising Notes from webinar I attended sponsored by ChannelAdvisor detailing out the 21 Trends that will shape retail resulting from COVID-19 Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail

1. Notes from Webinar
3/18/21

2. ChannelAdvisor Sponsored
“Accelerated E-Commerce”
Trends That Will Shape the
Industry in 2021

3. Vice President, ChannelAdvisor: Link Walls
https://www.linkedin.com/in/linkwalls/

4. COVID-19 Jolted Retail Sales
• Pulled forward adoption +2-3 years
• Gains not evenly distributed
• Traditional retailers felt the pain
• Large number of retail bankruptcies

5. Commonalities of Retail Winners
• Grocery: Walmart +79%, Target +145%,
Costco +62% 2021 e-commerce growth
• Curbside Service
• Buy Online Pick Up in Store (BOPIS)

6. Rebound Advertising Investment at Big 3
• Amazon increase on product detail page
• YouTube is growing 3X’s faster than Google
• Facebook +22% gain by removing friction
at checkout

7. Key Strategies for 2021:
1. Be Everywhere
2. Build Durability with Diversification
3. Invest Fulfillment

8. Be Everywhere
• 73% Customers shop multiple channels
• Customer journey is more varied than ever
• There is no such thing as a single channel
• Make it easy and convenient

9. Build Durability with Diversification
• Risk is in single channel (think stores only)
• Optimize ‘Ship from Store’ to fulfill orders
• Leverage vendors to supplement pipeline
• Factor in customer acquisition costs

10. Invest Fulfillment
• Consumer expectations are building
• Last mile gets even more competitive
• Mitigate profit risk by taking costs out

11. Summary
• Consumer habits formed in COVID stick
• Traditional retail consolidation continues
• Differentiated customer experience is key
• Rise to meet demand with fulfillment

12. Thank You

13. Reach Me
Joan Braatz
Vice President Merchandising
Retail | B2C | B2B
braatzjoan@gmail.com
214-733-9677
https://www.linkedin.com/in/joanbraatz/
https://joanbraatz.com/