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Do’s and dont’s when a 
crisis hits social media 
- Baltic PR Award - 
Joakim Lind 
Cloudberry Communications AB 
Stockholm 
11/14/14
”No milk. No soy. No badness.” 
”It ́s like milk, but made for humans”
”Bad atmosphere in the supermarket / dairy disk”
Oatly today: 
"The legal process means that we actually 
have reason to doubt the Swedish dairy cow 
markets, from both an environmental and 
health perspective."
"We won't do ads with 
homosexuals, because we 
like the traditional family.” 
Guido Barilla
STICKINESS
http://agnesday.com/taco-bells-social-media-crisis-communications-fail/
# CODE OF ETHICS
CRISIS DO’S AND DONT’S IN SOCIAL MEDIA
Crisis training and planning is good 
for you and your business. 
Embrace the crisis
http://www.clouderpc.com/in-the-future-everything-will-be-connected/#.VHRB-FeG_DQ 
Crises and crisis management around the corner 
”Social will measure, but 
sharing will become more 
passive in the process; it won’t 
require any effort on our part to 
share any part of our lives.” 
Melody Kramer, NPR Digital 
Strategist and Editor at NPR 
http://www.cnbc.com/id/102029041#.
Joakim Lind 
Cloudberry, Stockholm 
joakim@cloudberry.se 
twitter: @jold 
+46 709 286973

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Do’s and dont’s when a crisis hits social media