Presentation in English held at Epicenter in Stockholm the 3rd of May 2016. How to Lead Digital Transformation in a Large Company. Includes an overview of our methodology for digital transformation. The Digital Maturity Matrix.

1. May 3rd 2016
Epicenter
How to Lead Digital
Transformation in a
Large Company
#ledadigitaltransformation

2. Digitalization –
Impact on the Economy

4. 90% of our economy is
NOT Internet based!
BCG, 2014

5. Almost half of Swedens’
productivity growth from
digitalization….
Almost none outside
of the IT-sector!
Swedish Agency for Growth Policy Analysis, 2014-2015

7. 1.1 million companies in
Sweden
Only 1000 large
companies in
Sweden

8. DI, January 21st, 2016
It is obvious that we
need to put more
time into this in the
board meetings
– Jakob Wallenberg

9. The business logic has changed…
• Uber, the world’s largest taxi company, owns no
vehicles.
• Facebook, the world’s most popular media owner,
creates no content.
• Alibaba, the most valuable retailer, has no inventory.
• And Airbnb, the world’s largest accommodation
provider, owns no real estate. Something interesting
is happening.
Tom Goodwin

10. …and no one is immune...
Tom Goodwin
Källa: Bain & Co, 2014

11. Digital Transformation,
Waves and Surfing

12. ”You can’t stop the waves but
you can learn to surf”
Jon Kabat-Zinn

13. 1. Take position

14. 2. Pick the right waves

15. 3. Make the most of the waves

17. Digital Transformation
=
Change

18. Digital Transformation
=
Adaptations a company makes to be
competitive in a digital world

19. Digital Transformation
– 5 things Succesful Companies
Have in Common

20. Confront the brutal facts
1

21. Organization
Processes
Vision
Mission
Values
Strategy
Development
Infrastructure
Value Proposition
& Revenue Model
Data & Analysis
Touch Points
Relations
2Digitalization
affects the whole
company….
… not just
communication
and IT

22. 3
Increased speed
Innovation Operational excellence
TIME
ADAPTION
YESTERDAY

23. 3
Innovation
Operational excellence
TIME
ADAPTION
TODAY
Increased speed

24. 4
A workplace that promotes digital knowledge
Competence
Knowledge Work
Environment

25. At home At work
4
A workplace that promotes digital knowledge

26. I’m the alibi!
The digital alibi vs a
common responsibility
5

28. ”and what shall we
do...when... and how?”

29. ” What if you could develop a
method that will help all companies
regardless of industry or size?”

30. Digital Maturity Matrix

31. Digital Maturity Increases
the Competitiveness

32. Understanding
Recommendations
Tools

34. 3 phases of digital maturity

35. Digital Traditional Merged
1. Mobilization 2. Coordination 3. Acceleration
Why? Where? How? What?

36. Digital Traditional Merged
1. Mobilization 2. Coordination 3. Acceleration
Why? Where? How? What?

37. Digital Traditional Merged
1. Mobilization 2. Coordination 3. Acceleration
Why? Where? How? What?

39. Digitalization affects the
whole company

40. 9 digital engines…

41. Values, Vision & Mission Strategy Development Organization
Processes Infrastructure Data & Analysis
Value Proposition & Revenue Model Touch Points Relations

42. …that should be emphasized in a
certain order
Values, Vision & Mission
Strategy Development
Organization
Processes
Infrastructure
Data & Analysis
Value Proposition & Revenue Model
Touch Points
Relations
1. Mobilization 2. Coordination 3. Acceleration
Why? Where?
How?
What?

43. …how it often looks like
Values, Vision & Mission
Strategy Development
Organization
Processes
Infrastructure
Data & Analysis
Value Proposition & Revenue Model
Touch Points
Relations
1. Mobilization 2. Coordination 3. Acceleration
Why? Where?
How?
What?

44. ”so how fast should we go?”

47. Questions

48. To summarize…

49. << Objective
Means >>

50. 3. Acceleration
?
?
?
1. Mobilization 2. Coordination
Why? Where? How? What?
3. Acceleration

51. And now what?

52. Questions Result
Digitaltransformation.net

53. Executive Program Digital Transformation
3 full days
October 2016
Collaboration between

54. Buy the book
Adlibris
Bokus

57. #ledadigitaltransformation
Joakim Jansson
0708-664035
joakim@digjourney.com
twitter@joajan
twitter@digjourney