Effective Digital Marketing
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How can an online marketing funnel work for your business? This presentation was delivered to the Foundry Institute of Victoria, whose members operate in a very non-digital sector but who can still benefit from the reputation and referrals that are generated using an effective digital strategy. Contact me at http://chocchip.com.au to see how we can help you with your online marketing strategy.
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Effective Digital Marketing
- 1. James Crook Author, Speaker, Web Consultant
- 2. Do or Die How to create a digital marketing strategy that works
- 4. Earn more. With less effort. Confidently.
- 5. The Way Things Were Buying Decisions https://www.thinkwithgoogle.com/collections/zero-moment-truth.html
- 6. Now: Zero Moment of Truth
- 7. The 4 Ps Profile Promote Products Process
- 8. Profile 1. Be found online 2. Powerful impression 3. Connect and engage
- 9. Step 1: Position Yourself Develop Your Consistent Core Message What makes you unique?
- 10. Positioning Goals • Be known • Be consistent • Have all media pulling in the same direction
- 12. Website goals • Get found in Google • Make a good first impression • Publish content & showcase expertise • Be interesting, relevant & engaging • Coordinate all online activity
- 13. Step 3: Publish, create, connect Blog, Podcast, Video, Social, Email
- 14. Step 4: Social Media Where are your clients?
- 15. Social Media Goals • Be found in the marketplace • Showcase your expertise • Learn from your audience • Get in your customer’s pocket
- 16. Step 5: Conversion • Give people next steps – Calls To Action – Lead Magnets • Measure the impact – Reach – Conversion
- 17. Promote 1. Reach the right people 2. Be memorable 3. Build a community
- 19. Step 1: Social Media • Read, comment, post in groups • Engage people directly • Campaign to lead people to your website
- 20. Step 2: Advertising Google AdWords VS Facebook
- 21. Step 3: Email • More effective than you might think • Sell from campaign conversions • Regular “Nurture” contact
- 23. We make consultants and professionals outrageously effective online Get in touch! www.chocchip.com.au
Hinweis der Redaktion
- A lack of digital marketing means not enough enquiries for new work Undervalued – because you have to compete on price Overworked – because your business takes all your time, and you end up doing your marketing in the evenings and weekends Confused – because it’s hard to tell what will work and difficult to keep up with the latest trends
- By attracting more of the right type of clients, you Earn more – because you are at capacity and can charge more Less effort – because your marketing is organised and automated Confidently – because you have a plan and know that what you are doing is working This is what a working marketing strategy will do for you
- Times have changed – that’s why marketing can be difficult now. This is the old model of how buying decisions were made – retail, b2b, almost everything
- Google gave us this resource back in 2011 People use reviews, research, price comparison, trust metrics online to gather info before making a purchase https://www.thinkwithgoogle.com/collections/zero-moment-truth.html
- The first two are about building your reputation and gaining more customers The second two are about how to handle them when you have them
- What makes you unique? Think about a tree with the branches being ideas coming from the core message. Volvo – Safety Apple – Think Different – Cool new tech
- Publish content! Get found in Google AND make a good impression on new visitors AND build your expertise Blog – Podcast – Video – Social media
- You have personal access to your clients in a way you never have before.