4. Team members
Naeem Shahzad
M Umair Arshad
Rashid Saddiqui
Mr Shahbaz Akram

5. Presenting to:

6. s

7. Agenda:
•Introduction
• History
• Slogans
• Brands
• Ingredients
• Competitors
• Advertisement
• Financial position
• Bottle and logo design
• Controlling
• conclusion

9. • Worlds largest company
• Deals in a large variety of brands
internationally
• Now it established in more than 200
countries
• Major rival is PEPSI

10. History
It was 1886, and in New York Harbor,
workers were constructing the Statue of
Liberty. Eight hundred miles away, another
great American symbol was about to be
unveiled.

11. • Coca-Cola was founded in May 1886 by Dr.
John Pemberton
• Coca-Cola was first sold to the public in
Atlanta at Jacob’s Pharmacy
• Only 9 servings of the soft drink were sold
each day
• Sales for the first year were only $50
• In 1888 A. G. Candler bought the company
and sales increased over 4000%

12. COCA COLA in Pakistan?
• In 1950: Coca cola started its operations in
Pakistan
• In 1996: the coca cola itself took over business
operations in Pakistan & setup its
1st production plant in Karachi.
• In 2011: Now there are 6 production units and
11 distribution units working in Pakistan
providing employment to more than 6000
people.

13. Shares of coca cola in market
Sales
8%
18%
43% cocacola
pepsi
caobury
others
31%

14. Market shares in different countries
Sales
20%
Mexico,japan,china
43%
USA
throughout world
37%

19. Coca-Cola Mission Statement:
"It is the foundation of our Manifesto.
• To refresh the world in body, mind and
spirit.
• To inspire moments of optimism through
our brands and our actions.
• To create value and make a difference
everywhere we engage. "

20. Coca-Cola Vision Statement:
• People: Being a great place to work where
people are inspired to be the best they can
be.
• Portfolio: Bringing to the world a portfolio of
quality beverage brands that anticipate and
satisfy people's desires and needs.
• Partners: Nurturing a winning network of
customers and suppliers, together we
create mutual, enduring value.

21. • Planet: Being a responsible citizen that
makes a difference by helping build
and support sustainable communities.
• Profit: Maximizing long-term return to
shareowners while being mindful of
our overall responsibilities. "

23. Values:
They are guided by shared Values that
they will live by as a company and as
individuals:
•Leadership
• Passion
• Integrity
• Accountability
• Collaboration
• Innovation
• Quality

24. Slogans
1963 “Things Go Better With Coke.”
1970 “It’s the Real Thing”
1979 “Have a Coke and a Smile”
1982 “Coke Is It!”
1987 “You Can’t Beat the Real Thing”
1993 “Always Coca-Cola
2006 - The Coke Side of Life
2007 - Live on the Coke Side of Life
2009 - Open Happiness
2010 - Twist The Cap To Refreshment
2011 - Life Begins Here

25. Advertising
•Coke was first advertised as a remedy for
headaches and exhaustion
•Coke has been advertising on television for 50
years.
• Songs used in coca cola commercials have
become popular.
• They use catchy mottos such as:
“Adds a refreshing relish to every form of
exercise”

26. Coca-Cola trademark
Coca-Cola international registered with
following trademark

27. Coca-Cola Bottles
1894 was the first time Coca-Cola was bottled
1894- early 1900s 1905-1916 1915- today

28. Product Descriptions
Did you knew The coco cola company offers a portfolio
of more then 3500 products in over 200 countries.
Which included,
•Coca-Cola
• Carbonated Soft Drinks
• Water
• Other Non-alcoholic beverages

29. Brand portfolio
1886, The 1983, The 1985, Still June 2007
2005, Coca-
original version caffeine free available To still
Cola Zero
of Coca-Cola.

30. Ingredients
•Carbonated water
• Sugar
• Caffeine
• Phosphoric acid v. Caramel (E150d)
• Natural flavorings

31. Marketing Worldwide
In 1998 Coke international created its first ad
for the celebration of the Muslim holiday of
Ramadan. It was run in 20 countries worldwide.
Coke is a Kosher drink, so it is sold
internationally.

32. Understanding
MARKETING PLAN customers’ needs
Developing new
products
Increasing brand
awareness
MARKETING
OBJECTIVES
Improving
profitability
Improving
Re-launch of market share
product

33. Competitors of Coca-Cola
•Pepsi
• Irn Bru
• RC Cola
• Cola Turka
• Zam Zam Cola
• Mecca-Cola
• Virgin Cola
• Parsi Cola
• Qibla Cola
• Evoca Cola
• Corsica Cola
• Afri Cola

34. Coke in Space
• In July 1985, Coke was the first soft drink to
be enjoyed in outer space on the space
shuttle Challenger.
• A special space can was developed

35. Rumors:
• Coca-Cola contains material making it
unsuitable for vegetarians and Muslims.
• Some products of the Coca-Col Company
contain alcohol.

38. Career Areas:
BUSINESS-It takes thousands of people working together to keep our
multi-billion dollar operation running smoothly.
BUSINESS MANAGEMENT –Your insights and analysis will help find
the answers. Here we take on big challenges and make bold plans for
the future.
FINANCE - Volume: 388.3 million unit cases
Net Sales: 1149.1 million yuro
Comparable EBIT: 97 million yuro
MARKETING –The strength of our brands is tied directly to the people
behind them. It’s your ideas and innovative thinking that make
The Coca-Cola Company a global powerhouse.
AWARDS & RECOGNITION- Ranked # 1 for product quality
Ranked # 1 for Europe Competitions in 2010 best workplaces
Best Beverage award got 3 prestigious prizes at Beverage
Innovation Awards

39. SUPPLY CHAIN FUNCTION –you’ll find the very best people answering the
call everywhere we do business. We have opportunities available in Distribution and
Logistics, Procurement, Equipment Services and Customer Service.
SALES AND ACCOUNT MANAGEMENT – we give our people the
resources they need to build long-term relationships with customers. And after more
than a century of success, we have even bigger plans for the future.
SUSTAINABILITY – Among ten percent most
sustainable companies worldwide.
ENERGY SAVING COOLERS – Reduce energy upto
60% and energy consumption up to 35%.
OPERATIONS- Health & Safety
SAP Roll Out
MANUFACTURING – Creating some of the best selling
beverages in the world takes some of the best technology around
and some of the very best people in
the business.

42. Conclusion
•A model for partnership between developed
country students and developing country
affected peoples.
• A model for campaigns that are
simultaneously local, national, global.
• A model for using developed country
universities.