Last week, I shared a tutorial to help you find out how many Facebook users engaged with your content more than once a week. Your feedback was great and I appreciate them. Since then I found even more useful data on Facebook Insights that can reveal exactly how many users clicked on your links more than once in the last week. Now, this is even more important than what we discussed last week. Read on to find out why.

1. JASON HJH SOCIAL: JASONHJH.COM
HOW MANY USERS CLICKED ON
YOUR LINKS THE PAST WEEK?

2. READ THIS
FIRST!
http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/

3. DO YOU KNOW WHAT
COUNTS AS ENGAGEMENT?

6. DON’T FORGET
“INVISIBLE” CLICKS

7. WHAT ARE THEY?
Look into Facebook Insights > Posts

8. HOW DO USERS DO THAT?
News Feed

9. NOT FORGETTING THE MOST
VALUABLE ENGAGEMENT OF ALL…
LINK CLICKS

10. LINK CLICKS
GENERATE LEADS
REPEATED LINK
CLICKS INDICATE
CONVERSION-READINESS

11. BUT WHY IS EVERYONE CRAZY
ABOUT ENGAGEMENT RATES?

12. BECAUSE OF ZMOT

13. THE CUSTOMER BUYING JOURNEY IS NEVER THE SAME AGAIN…

14. Read about ZMOT here - http://www.google.com/
think/collections/zero-moment-truth.html
Don’t worry it’s not an affiliate link.

15. Back to our main question today.
How many users clicked on more than one of your
links in the last week?

16. STEP 1: DOWNLOAD YOUR FACEBOOK PAGE DATA

17. STEP 2: SEARCH FOR THESE SPREADSHEETS
1.
2.
“DAILY PEOPLE WHO INTERACTED…”
“WEEKLY PEOPLE WHO INTERACTED…”

18. STEP 3: COPY COLUMNS B AND C INTO A NEW SPREADSHEET

19. STEP 4: ADD A NEW COLUMN ON THE RIGHT & USE THE
BELOW FORMULA
If you don’t understand why I am doing this, remember to read
http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/

20. STEP 5: ADD THE LAST 2 COLUMNS AND YOU’RE DONE
If you don’t understand why I am doing this, remember to read
http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/

21. QUESTIONS?
Email: admin@jasonhjh.com
Twitter: @JasonHJH
Facebook: https://www.facebook.com/JasonHJHSocial