1.
PRODUCT RESEARCH
PRESENTATION
Jinjalani Macaayong
September 12, 2022

2.
PRODUCT RESEARCH
METHODS
Manual
Method
Automated
Method

3.
1 2
Product
Research
3
• No variations
• No bundles
• Keyword search
volume should be
2,000 & up
• No Patent/Trademark
• No HAZMAT/Gated
Category
• Not breakable/
electronic
• Eligible for
advertising/PPC
• With current market
trends
• Item weight should be
3lbs or below
• Should have room for
improvement
• Average price should
be $25 & up
• Average sales should
be 300 & up
• Average revenue
should be $7,000 & up
• Average review count
should be 500 &
below
• Profit margin should
be 30% & up

4.
MY CHOSEN
PRODUCT

5.
RATTAN STORAGE BASKET

6.
• It is an ideal gift box where
you can fill up small gifts for
an ideal housewarming,
birthday or baby shower
bundle.
• It is a multi-purpose basket.
• It keeps your place tidy and
neat.

7.
• It is a hand-woven basket
using straw.
• It is made naturally hence the
simple design.
• It is an odorless product.

8.
• The combination of snap and
elastic band makes the lid and
the box form a whole.
• The edges (top and bottom)
are reinforced with wire.

9.
Product
Research
• No
Variations
2. No Bundles
3. Keyword Seach Volume
(2,000 & up)

10.
Product
Research

11.
Product
Research
4.Not
Patented/Trademark
5. No
HAZMAT/Gated
Category
6. Not
Breakable/Electronic 7. Eligible for
Advertising/
PPC
8. Item Weight
(3lbs and
below)
9. ROOM FOR IMPROVEMENT

12.
Product
Research
10. With Current Market
Trends

13.
Competitor's
Analysis

14.
Product
Research
11. Average Price 12. Average
Sales
• The average price should be
$25 and up.
AVERAGE PRICE: $40.26
• The average sales should be
300 units and up.
AVERAGE SALES: 541

15.
Product
Research
13. REVENUE
• There should be at least 10
out of 20 best sellers whose
revenue is $7,000 and above.
20 OUT OF 20 BEST SELLERS
• The average revenue should be
$7,000 and above.
AVERAGE REVENUE: $21,537.66

16.
Product
Research
14. Review Count
• There should be at least 10
out of 20 best sellers whose
review count is 500 or below.
11 OUT OF 20 BEST SELLERS

17.
Cost of Product

18.
15. NET PROFITABILITY
Product
Research

19.
PRODUCT RECOMMENDATIONS
BASED ON REVIEWS

20.
• It is flimsy at best. Not worth the
money.
2. It is smaller than expected. The size
should be bigger.
3. They cannot store anything heavy.
4. They do not expect it to stand up
well to frequent or rough handling.
REVIEWS RECOMMENDATIONS

21.
• It is flimsy at best. Not worth the
money.
2. It is smaller than expected. The size
should be bigger.
3. They cannot store anything heavy.
4. They do not expect it to stand up
well to frequent or rough handling.
REVIEWS RECOMMENDATIONS
1. We need to upgrade the product to become a
durable one by using strong rattan material.
2. We need to make the product true to its size
which is Large.
3. The supplier must check first the strength of
each piece before considering it as finished
and ready go.
4. We must specify how much weight our
product can hold.