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Aves bird nest new
1. Business Plan
MEMBERS:
LIM JOE ONN
CHONG JIN FENG
CLEMENT CHEN KIT SEONG
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
Foundation of Natural and Built Environments (FNBE)
Introduction to Business [BUS30104]
2. AVES Sdn. Bhd.
A business company that
specializes in bird nest
production, processing and
merchandise.
8. MAIN IDEA
To provide healthy bird nest drinks for Malaysians of all age groups
Earn maximum profit from it
To make our bird nest drink popular and become part of Malaysian
lifestyle
38. Production Team
Responsible for providing raw materials
Make sure that the process of collecting bird nest goes smoothly
Maintain and clean the bird nest warehouses
43. Sales & Marketing Department
Sales and planning the distribution of products to different regions
Decides promotion methods for the products
Arrange advertisements
45. Finance Department
In charge of accounting reports
Keeping record of sales
Provides financial information & details
Management of wages
46. Total Workforce
Position/Division Manpower
C.E.O. 1
Vice C.E.O. 1
General Secretary Managers 4
Human Resources Department 30
Production Team 180
Manufacturing Team 250
Logistics Team 150
Sales & Marketing Department 300
Finance Department 30
TOTAL 946
48. Starting Aves Sdn Bhd
•Starting Capital : RM 100 mil
1. Establish headquarters (Aves Tower)
-To create offices for rent
-Carry out R&D, management, sales and marketing
-Birds nest Harvesting
2. Build factory for mass production & processing
-Mass produce Aves drink
-Distribute, export & import to suppliers
50. Phase Cost (RM)
Land Purchase (50,000 sq ft) 15,000,000
Design Costs 200,000
Service Connections 15,000
Groundwork 2,000,000
Floor Structure 35,000
Roof structure 60,000
Landscaping 10,000
Electrical 25,000
Construction 35,000,000
Legal Fees 35,000
Total 52,380,000
GST (6%) 3,142,800
A. GRAND TOTAL 55,522,800
Setting Up Cost For AVES Bird Nest Tower
51. Phase Cost (RM)
Land Purchase 5,000,000
Design Costs 20,000
Service Connections 75,000
Groundwork 900,000
Floor Structure 35,000
Roof structure 60,000
Coverings 15,000
Electrical 25,000
Landscaping 5,000
Construction 5,000,000
Total 11,135,000
GST (6%) 668,100
B. GRAND TOTAL 11,803,100
Setting Up Cost for a Processing Factory
52. Cost item Costs (RM)
Birds nest warehouse 50,000
Equipment 100,000
Human Resources 30,000
Website 5,000
Total 185,000
GST (6%) 11,100
C. GRAND TOTAL 196,100
Total Start-up cost:
A+B+C (55,522,800 +11,803,100+196,100 )
=RM67,522,000
Cost of Source & Materials
59. Referencing
• Business Organization and Combination: An Analysis of the Evolution and Nature of Business
Organization in the United States and a Tentative Solution of the Corporation and Trust
Problems, Lewis H. Haney, Ph.D. Professor of Economics in the University of Hanly, S. (2011,
June) Business Hierarchy.
• Hanly, S. (2011, June) Business Hierarchy. Retrieved 11 November 2014 from
http://smallbusiness.chron.com/levels-hierarchy-business-22635.html
• Bakshi, D. (2012, December) Functions of Different Departments. Retrieved 10 November 2014
from http://www.dineshbakshi.com/igcse-business-studies/business-organisation/revision-
notes/884-functions-of-different-departments
• Brands Sdn. Bhd. (2013, March) Manufacturing Process. Retrieved 9 November 2014 from
http://www.brandsworld.com.my/ms-MY/Research-Technology/Manufacturing/BBN-
Manufacturing-Process
• PT Swift Sdn. Bhd. (2012, May) Bird Nest Processing. Retrieved 10 November 2014 from
(http://www.1malaysiabirdnest.com.my/index.php?option=com_content&view=article&id=60&Ite
mid=81&lang=en
Hinweis der Redaktion
Business background
BIRD NEST
Carbonated bird nest drink
Like Chatime, Milo. Better than coffee, Red Bull
Why people buy drinks?
Probably due to hot weather
What’s so good about it?
affordable
Is Red Bull healthy? Can guarantee that Aves is healthier. Red bull – osteoporosis, chronic diseases, obesity
Now when students hv to endure the night, they choose Redbull, but now…
Tastes good yet provides energy, cheaper!
Doesn’t require consumers to cook/boil (Instant drink)
To cater with their needs. Targetted at different target markets
(Architorture) (Beautiful)
Retail, like Chatime
Used in commercials
Students are easily influenced, effective. Healthy, energy, better in studies.
In Shopping malls
Processing factory right next to it, save cost. To carry out research & development (R&D), planning, corporate, financial & management