An introduction to Apple and it's history.

2. CONTENTS
FOUNDERS
MISSION
VISION
COMPANY PROFILE
EVOLUTION OF APPLE
GLOBAL MARKET SHARE
NET SALES

3. FOUNDERS
Apple’s history starts with the story
of Stephen G Wozniak and Steven P
Jobs, young and exceptional people
who began building a computer in
their garage and launched the
microcomputer revolution.

4. MISSION
“Apple designs Macs, the best personal
computers in the world, along with OS X,
iLife, iWork and professional software. Apple
leads the digital music revolution with its
iPods and iTunes online store. Apple has
reinvented the mobile phone with its
revolutionary iPhone and App store, and is
defining the future of mobile media and
computing devices with iPad.”

5. VISION
“We believe that we are on the face of the earth to make great
products and that’s not changing. We are constantly focusing on
innovating. We believe in the simple not the complex. We believe
that we need to own and control the primary technologies behind
the products that we make, and participate only in markets where
we can make a significant contribution. We believe in saying no to
thousands of projects, so that we can really focus on the few that
are truly important and meaningful to us. We believe in deep
collaboration and cross-pollination of our groups, which allow us
to innovate in a way that others cannot. And frankly, we don’t
settle for anything less than excellence in every group in the
company, and we have the self- honesty to admit when we’re
wrong and the courage to change. And I think regardless of who is
in what job those values are so embedded in this company that
Apple will do extremely well.”

6. COMPANY PROFILE
ESTABLISHED
April 1,1976
FOUNDERS
Steve Jobs, Steve Wozniak, and Ronald Wayne
NEW CEO
Tim Cook
HEADQUARTERS
California, USA

7. EVOLUTION OF APPLE…
APPLE 1
•On1976, April 1 – released the Apple I (for 666$) and
started Apple Computers.
• Had 8 KB of RAM
• It was box wood-made with a basic motherboard inside.
7
APPLE II
•In 1977, Apple II was released for 1298$
• Had color graphics – a first for a personal computer
• Floppy disk drive added
•Supported the BASIC program
• Had 64 KB of memory
•And with a software called VisiCalc which was Apple's
"killer application"

8. APPLE III
•Released May 1980
•Had 128kb of RAM
•Designed for business
•Cost- 4300$
•Had lots of problems –
didn’t do well.
8

9. LISA
•Released in 1983
•Became the 1st
personal computer
sold to the public with
a GUI
•Commercial failure
due to high price tag
(almost 10,000$) and
limited software it
could run
9

10. The Intro Of Macintosh
•Introduced in 1984
•128kb memory
•Motorola’s 68000
CPU
• Sold for 2495$
10

11. Macintosh Portable
•Apple’s first attempt
at a “portable”
computer
• Released in 1989
• 8 MB RAM
• 40 MB Hard drive
• Clunky, slow
• 6500$
•Failed in market.
11

12. More Portable Efforts
Power book 100
•Released in 1991
•40mb Hard drive
•8mb RAM
•2500$
•Helped Apple to
get some revenue
•Established layout
of the computer
12

13. Desktop Evolution
»
The iMAC
• Released in 1998
• 2 USB ports
• 4 GB hard drive
• 256 MB RAM
• All in 0ne computer
•Released in 2007
• RAM: 4 GB
• 320 GB hard drive
13

14. Laptop Evolution
MACBOOK AIR
• 2 GB memory
• 120 GB hard drive
• 1799$
14

15. iPhone
•The iPhone is the line
of Smartphone's
designed & marketed
by Apple inc.
•Runs on Apple iOS
operating system
•The 1st gen of iPhone
was released on June
29, 2007
• Multi-touch screen
15

16. iPad
• tablet PC
• Released on April 3, 2010
• Processor: A4
• 256 MB RAM
• Bluetooth n Wi-Fi
16

17. Global Market Share

18. 0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
FY
2002
FY
2003
FY
2004
FY
2005
FY
2006
FY
2007
FY
2008
FY
2009
FY
2010
FY
2011
FY
2012
Financial history - Net Sales (in Million)

19. iPod
42%
iPhone
23%
iPad
10%
Apple TV
<1%
Macintosh
Computers
25%
From Where Apple is Making
Money

20. For more than 35 years Apple Inc. has
been a trendsetter company and has
been able to foresee the future of
domestic computers and consumers
electronics, it will be continuing the
same strategy because Apple Inc. stands
for Innovation and Apple knows,
How to THINK
DIFFERENT

21. Disclaimer
Created by JINESH SURANA,
VNIT Nagpur during a
marketing internship by Prof.
SAMEER MATHUR, IIM
Lucknow.