Jim Schnyder provides tips for sourcing candidates as PepsiCo's Sourcing Leader. He discusses using LinkedIn to increase connections and leverage connections of others. He also suggests using automated feeds and video/QR codes to promote jobs. Schnyder recommends the "Sit, Source, Remind" technique of meeting with high-potential employees to identify potential candidates among their connections. He shares examples of using technology like QR code generators and video conferencing to more efficiently source candidates.