6. Features Soup
@ reply: a comment aimed at one user , but visible to public
Mention just mentioning a user’s name with an @ will help
ensure that user sees your note
Direct Message: A direct message sent in private to another
user
RT: Retweeting holds for sharing someone else’s post
Hashtags: Words beginning with a # to help you track specific
conversations
8. Go marketing
on Twitter
Raise Awareness
Offer Proactive Customer Service
Answer Questions
Promote Events, Products, Services
9. driving traffic @120mph
Make Your Website Social-friendly
Share Your Blog Posts on Twitter
Share Some More
Listen and Share Your Content
Thank Those Who Share
Create Content Worth Sharing
10. 6 friends
The Newbie. “What am I doing?”
The Brand. “What can I get away with?”
The Smore. “What’s in it for me?”
The Bitch. “What can I complain about?”
The Maven. “What’s interesting in my niche?”
The Mensch. “How can I help?”
11. Become a Twitter
Dad to manage
Customer relations
Crisis management
Corporate reputation management
Event Coverage
Product promotion and sales
Issue advocacy