1. Jim Wixom
Mission Viejo, Ca 92692
Cell: 949-510-0898/jimwix@gmail.com
Profile Summary
Accomplished professional with diverse experience in Business Development, Sales, Application
Engineering, Marketing and Supplier Management. 21 years at a Fortune 500 company with
strengths in New Product Introduction (NPI) with excellent supplier and customer relationships. Top
sales performer in the Southwest and corporately as well as experience in design and supply chain.
Career History
1989 – 2015 Avnet Electronics Corporation, Irvine, California
2014 – 2015 Business Development Manager
• Supporting Integrated Devices Technology (IDT) in the west by driving our field based
resources to identify and close opportunities
• Manage war board opportunities and drive closure
• Develop representative action plans that bring value to our field resources and joint
customers
2011 - 2014 Director, RFID Business Development
• RFID Business leader responsible for NXP and Identive-Groups RFID/NFC initiatives in the
Americas
• Primary focus to drive adoption of NXPs and Identives’ NFC product portfolio (reader and
transponder products) within the Americas
• Created extensive business plan; identifying and franchising eco-system suppliers to round
out Avnet’s RFID portfolio and established technical trainings for Avnet’s field applications
engineers to help identify and support new and existing opportunities
• Customer data mining to identify potential new opportunities and markets
• Exceeded calendar 2012 budget of $7.8M with actual POS of $13.8M (177% to plan)
• Exceed 2013 budget of $15M with actual shipments of $20M (133% to plan)
• Active design engagements at over 200+ customers with a $50M funnel
2004 - 2011 Director, Supplier Management
Promoted to Director of Supplier Management; responsible for driving sales, marketing,
technical trainings and technical initiatives for specific manufactures including National
Semiconductor, Atmel Corp., Lattice Semiconductor and Toshiba Americas
National (2004 - 2011)
• Guided National to become one of Avnet’s most profitable semiconductor suppliers
(Return on Working Capitol - 59.5%, corporate average is 28% and Margin – 19%)
• Drove Avnet’s demand creation from last within the channel to first in registrations and
design wins
• Increased design win revenue from 10% of total POS in 2004 to over 40% in 2010
• Established a New Product Introduction (NPI) and channel top runner program to
increase customer growth, sales and SKU expansion. This resulted in a 17% increase
customers
• Created attach programs with Xilinx, Atmel and Freescale to drive customer growth, top
line and design win sales

2. Jim Wixom
Page Two
Atmel Corporation (2008 – 2011)
• Received the 2010 Distributor of the Year Award
• Achieved the top channel partner in both registrations 46% and design wins 43%
• Grew top line sales from $41.6M in 2009 to $56.3M in 2010 – a 35% increase
• Helped create a joint National and Atmel wireless remote for LightFair 2009/10 which
incorporated power mgmt., touch, microcontrollers and Zigbee products
• Improved Atmel’s financial metrics to become the top rated supplier within the
company (Return on Working Capitol – 65% and Margin – 19.8%)
Lattice Semiconductor 2007 - 2011
• Grew channel sales from 42% to 70% share during my tenure
• Jointly developed a 10 city hands on customer workshop for Lattice’s ECP2 family of
FPGAs (SERDES, PCIe, and DDR2 Theory)
• Increased Lattice’s overall profitability from an underperforming supplier to a positive
performing supplier (Return on Working Capital from -2.1% to 23.5%)
1994 – 2003 Senior Field Sales Representative
Promoted to Senior Account Manager responsible for component sales in the Orange County
marketplace
• Improved assigned account base from $6M to $42M during this time period
• Grew three customers to top customers within the branch and region
• Exceeded all established budgets each fiscal year
• Top sales representative in the Southwest four consecutive years (2000 – 2003)
• One of the top corporate sales representatives three consecutive years (2001 – 2003)
1989 – 1994 Field Applications Engineer Southwest Region
• Technical Applications Engineer responsible for TRW, Magnavox, Hughes Aircraft Co.
and Lear Astronics
• Field Applications Engineer of the year for the Southwest (1993)
• Supported T.I., Xilinx, Analog Devices, QuickLogic, NSC and Intel
Hughes Aircraft Company, El Segundo, California
1983 – 1989 Production Program Manager
• Supported the following production programs, TOW Cobra, M1, CNight and GLLD
• Developed an internal production control assembly board tracking program which
increased tractability by 20%
• Supervised 12 exempt and non-exempt union employees
Awards
• 7 time Presidents Club winner for both sales and technical contribution
• Top Field Sales Representative corporately
• Top Field Sales Representative Southwest area
• Field Application Engineer of the year
Education and Training
• Bachelor of Science in Business Management, 1983
• Situational Leadership Training, I and II
• Avnet Sales Excellence and Sales Excellerator Training