Press Kit 2015
CompanyProfile
MCI at a Glance
At MCI, we’ve been engaging and activating audiences since 1987.
For companies, we design, deliver and measure the impact of meetings, events and incentives. For
associations, we design, organise and innovate congresses, and grow membership and assets through
strategic consulting. Our 1,800 creative talents in over 30 countries build unforgettable experiences that
foster change and inspire and educate attendees from all over the world.
In 2014, we managed 4,475 projects for clients in 67 countries, including 2,866 events and 588
congresses.
Financial Information
Industry Insights
Bridging the Gap Between
Online and Offline
In 2014, we once again recorded stable global growth, reaching a best ever gross margin of €122
million; an increase of 5% from 2013.
Our outlook for 2015 is promising, and we expect to achieve double digit growth and a gross margin of
over €150 million.
We drive dialogue across a variety of industries, bringing specialised knowledge, best practices and
unique insights to organisations working in the following industries: automotive; financial; FMCG;
healthcare; ICT; sport; and energy and sustainability.
We also have significant experience working for clients in the industries of: basic materials and
agriculture; business, management and administration; luxury; education and arts; human and
social services; professional services, capital goods and transportation; law, public safety and
security; and science, technology, engineering and mathematics.
At MCI, we believe in the power of face-to-face interactions but embrace the digital world and its
significance in building communities. We know that engaging target audiences in today’s content-rich
mobile world has never been more dynamic or challenging, and our digital experts are on hand to help
clients successfully navigate the digital world and bridge the gap between online and offline.
In 2014, we helped build engaged communities both online and off, developing over 540 websites and
80 event apps for our clients.
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Press Kit 2015
Core Products
Solutions
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Meetings & Events Management: Design, delivery and
measurement of inspirational meetings, events and incentives.
Professional Congress Organisation: World-class congress
management, congress technologies and delegate services.
Creative Communication Services: Relevant, meaningful and
powerful communications for live experiences.
Technical & Creative Production: Cutting-edge technology,
creativity and innovation that transform ideas into reality.
Association Management: Full association management services or
expert consulting for a specific project.
Destination Management Services: Best-in-class DMC services in
over 125 locations throughout Europe, Asia-Pacific, the Americas and
India, the Middle East and Africa.
Performance Improvement: B2B and B2E programmes to drive real
change and improve return on investment.
As well as delivering seamless events and logistic services, we
also enable companies and associations to continuously improve
their audience engagement and activation strategies.
Our solutions help clients to:
• Build and grow their assets (Asset Development)
• Engage relevant stakeholders (Engagement Strategies)
• Differentiate their brands (Brand Enhancement)
• Improve the financial, sustainability and business performance
of their events portfolio (Performance Management)
• Enhance the impact of their key messages (Content &
Communication Services)
• Create results-driven experiences (Experience Management)
Our core products build unforgettable experiences that foster change, inspire, educate and motivate
attendees.

Press Kit 2015
Sustainability
People, Planet, Profit
MCI Group Brands
Specialist Areas of Expertise
Client Testimonials
With a strategy focused on people, planet, profit, our mission is to build a sustainable business with a
culture of care and responsibility that helps our clients engage new audiences, build communities and
produce experiences that inspire their customers and employees. Since 2007, we have organised over
600 high-profile sustainability and energy related projects, and received industry-wide recognition for our
pioneering sustainability consulting, ISO certification and sustainability reporting.
In 2014, we consolidated our reputation as the world’s leading organiser of sustainable events and events
about sustainability and energy by organising 107 events in 56 countries and delivering 25
sustainability consulting projects.
Visit mciannualreport2014.com/marketplace/promoting-sustainability/ for more information.
Working with a wide range of clients across a variety of industries, our numerous client success stories
and testimonials provide practical examples of client experiences and tangible results.
Visit www.mci-group.com/en/client_success_stories for examples of our latest work.
MCI
Driving results with inspiring meetings,
events, congresses and association
management.
OVATION
Expert destination services and incoming
event organisation.
DORIER
Technical and creative production, content
technology, audio-visual and staging
solutions, media and communication.
LOGOS
Public affairs and consensus-building
expertise.
FAIR CONTROL
Marketing and performance
measurement services.
www.mci-group.com/press.aspx live.mci-group.com @MCI_Group| |
DON'T BELIEVE IN STYLE
Leading cultural creative agency.
COULTER
Strategic association management,
meetings and consultative services
focused on building and engaging
communities.
AGENCY COULTER
Sophisticated work with global corporate
brands focused on business activation
and engagement of target audiences.