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Eastwest 2010 ppt_new_media

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EASTWEST Public Relations
EASTWEST Public Relations

New media presentation following EASTWEST's discussion on mapping the social media universe in China. www.eastwestpr.com

Technologie
1 von 8
How to Make Content King Jim James jim@eastwestpr.com Ryan Dutcher ryan@eastwestpr.com
Where do we begin? ,[object Object]
Platforms are vast and confusing, but with the right map, these platforms have the potential to become an integral part of your communications campaign.
The crucial factor is to be compelling. But how can you be compelling?,[object Object]
Content can take the form of blog posts, videos, or presentations.
With the right content and effective promotion, it will reach the target audience and the most influential users who will carry on the message.,[object Object]
For each English language new media platform, there is almost always a Chinese equivalent.
With a platform map, content can be disseminated across relevant platforms.,[object Object]

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Eastwest 2010 ppt_new_media

  • 1. How to Make Content King Jim James jim@eastwestpr.com Ryan Dutcher ryan@eastwestpr.com
  • 2.
  • 3. Platforms are vast and confusing, but with the right map, these platforms have the potential to become an integral part of your communications campaign.
  • 4.
  • 5. Content can take the form of blog posts, videos, or presentations.
  • 6.
  • 7. For each English language new media platform, there is almost always a Chinese equivalent.
  • 8.
  • 9. For each campaign, it is critical to find the influencers who will most likely carry on your message.
  • 10.
  • 11. As opposed to followers, influencers have large followings, also composed of influencers who carry on the message.
  • 12.
  • 13. Metrics include such areas as the tone of social media activity, the top users posting and the top platforms being used.
  • 14.