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Tyson Quick - Advanced Search Summit Napa 2021
1. Stop Wasting 96%
of Your Ad Budget!
Put Your Ad Data to Work
with Post-Click Automation
Tyson Quick
Chief Growth Officer, Postclick
2. Tyson Quick
Chief Growth Officer Postclick / Instapage
━
Postclick is the leader in delivering advertising conversions for brands.
After years of seeing advertisers lose money in underperforming
campaigns, we have made it our mission to help brands automate
advertising conversions.
3. We live in a data-fueled, ad-
click-obsessed world.
4. 1 Trillion +
Audience data points available for digital advertising.
1-to-1 personalized ads have become a reality.
*Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars), Advertising revenue of Google from 2001 to 2018 (in billion U.S. dollars), Statista
5. 96%
Of ad clicks do not convert
*Google Ads Benchmarks for YOUR Industry, WordStream
6. Your conversion rate is low
Perhaps the most obvious indicator that you have an
advertising conversion problem is a low conversion rate.
But what is “low”?
The average Google Ads conversion rate is 4.40% on the
search network and 0.57% on the display network.
7. 95%
aren’t as satisfied with
their conversion rates as
they could be
Most marketers feel their digital advertising
programs have room for improvement
80%
believe their digital ad
programs have room to
improve
25%
continue to optimize
their ad campaigns for
clicks
*The 2021 Digital Advertising Trends Report, Postclick
17. 30%
of marketers don't carry over almost any contextual relevance from
ads to landing pages but those that invest in post-click
personalization are far more likely to meet and exceed their targets.
28. Key takeaways
The biggest ROAS opportunity is post-click
1
Post-Click Automation enables digital marketers to
unlock hidden value from their ad spend
2
Postclick and others are making Post-Click Automation
a reality for thousands of brands
3
29. Where do you stand?
What’s your Post-click score?
postclick.com/my-score