Marketing module in ERP

1. PRESENTATION ON
ERP & MARKETING MODULE
Presented By:
Roll No:-08
Name:-Jignesh Majethiya
Department:-MSc.IT(semester-I)
Subject Code: CECS103
Subject Name: Enterprise Resource Planning

2. Enterprise Resource Planning
What is ERP?
 Enterprise Resource Planning or ERP uses multi-module application software for
improving the performance of the internal business processes.
ERP systems often integrate business activities across functional departments, from
Product planning, Parts purchasing, Inventory control, Product distribution and
fulfillment, to order tracking.
ERP software systems may include application modules for supporting Marketing,
Finance, Accounting, Human Resources etc.
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We will discuss about Marketing Module.

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What is Marketing?
 Marketing is an Organizational function and set
of processes for Creating, Communicating and
Delivering value to customers and for managing
customer relationships in way that benefits the
organization & its stakeholders.

4. Marketing Module
 The marketing module enables organizations to maximize the efficiencies of
marketing resource and empowers marketers to acquire and develop long-term
customer relationships.
 Marketers can analyze, plan, execute and measure all marketing activities.
 With the tools and features of the marketing module, you gain a flexible application
to power marketing success.
 The marketing module supports critical marketing processes like:
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INTRODUCTION:

5. Web-based Marketing Surveys
Campaign Management
Self-Service Portal
E-mail Marketing
Marketing Analytics
Lead Management
Trade Promotion Management
Segment and List Management
Marketing Resource Management1
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The Marketing Module supports critical marketing processes like:
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6. Marketing Resource Management
 Lets see the Example – for preparing a single Advertise Poster. We required – the
coordination between marketers, graphic designers, copywriters, and other staff. It is
time consuming and also costly. There’s also the opportunity cost: for every
hour spent on this one poster, we are not focusing on other marketing things or
company growth.
 There is some Online MRM portals and
MRM Software which make coordination
easy: Each team member can access their
marketing needs online. There is no time
wasted. Your other team members now have
time for their own tasks and for other work.
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7. Segment and List Management
 List segmentation is the practice of dividing your data
into groups, or segments, where each lead in the group
shares a common things.
 Once you segment your list, you can send specific
messages to that group. This is your chance to provide
value, offers, and insight that wouldn’t necessarily be
as well received to others on your list. Remember that
targeted nurturing gives you better results than random
promotions.
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9.  Marketing Campaigns are launched to engage your customers via email, social
media, print materials, giveaways and surveys to take an action or raise awareness of
your brand.
 Some services are used for Campaign Marketing.
 SMS Campaign
 Email Campaign
 Call Campaign
 Landing Page Campaign
Campaign Management
 They usually make consumers think of a problem, and then show them your service
or product as the solution they’re looking for. It goes beyond creating a campaign.
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10. (Image of Campaign Management)(Teleduce)
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11. (Image of Campaign Performance Tracking)(Teleduce)
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12. Web-based Survey
 Method of Web-based Surveys:-
 Email Survey
 SMS Survey
 QR Code Integration
 Social Media Integration
 Web intercept Surveys
 Web surveys or internet surveys are defined as a data collection method where
surveys or questionnaires are sent over the internet to a sample of respondents and
they can respond to this survey over the world wide web.
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13. Companies spend millions of rupees and countless hours on promotions designed to
boost revenue or increase and protect their market share.
• Trade Promotion Management is being able to see the effectiveness of your trade
spend, track which promotions are producing the most ROI and counteract
competitor activity.
 You use Trade Promotion Management (TPM) to do the following:
Trade Promotion Management
• Perform planning and budgeting of your trade promotions from the top down at
the headquarter level or from the bottom up at the account level.
• Execute your trade promotions.
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14.  Lead management is the process of managing leads, constantly and equally.
 Leads are potential customers who have shown interest in your solution but who
have not yet made a purchase.
 And to do that right, you need to manage sales leads in an organized manner.
 For businesses to grow, you have to convert leads to loyal customers.
Lead Management
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15.  Marketing analytics simply means measuring and evaluating the performance of your
online marketing to make sure you are getting the best return on your investment.
Without analytics, tracking your efforts and money spent would be a guess. With the
best marketing analytics, improving your ROI becomes much simpler as you can
track leads and conversions.
Marketing Analytics
 For example, let’s say your business is spending money to market via emails,
Facebook, and Google Ads. Do you know which of these approaches is bringing in
the most leads and conversions? Do you know how to time these outreach efforts to
get the best results? Marketing analytics can help you see what works best and plan
your future marketing accordingly.
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16. E-Mail Marketing
 It is used to relationships
with potential customers,
keep current customers
informed and updated on
your brand, offer coupons
to encourage customer
loyalty, and more!
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17. Self-Service Portal
 A Self-Service Portal is a website with
self-help functions for employees,
customers and suppliers to quickly and
easily access documentation and
information that is relevant to them.
A self-service web portal provides
personalized information such as invoices,
Approvals, Welcome Packs, Live Feed,
Help, Different Services to improve the
collaboration of information and
streamline the way employees, customers
and suppliers interact with your
organization.
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