SlideShare ist ein Scribd-Unternehmen logo
1 von 16
User Analysis
     - Identify your user
Need to analyze the background..
Need to analyze the background..




                       - Possible user group
                       - User’s goals and tasks
Need to understand the background..




- Business’s goals and
  objectives
Profile & persona




 - Profile clarifies assumption about actual users, tasks,
   and their environment, expectations, needs.

 - Persona is fictitious but psychologically more real user
   who represents the larger group of user.
Research methods includes


                             Direct                          Indirect
                 - One and one Interview            - Survey
                                                    - User representative
 Individual      - Contextual inquiry
                 - Observation
                 - Shadowing


                  - Focus group                     Web analytics
 Group            - Joint application development   Help desk
                                                    Discussion forum




 There is no perfect method to gather information about user, their
 tasks, environment etc.
One and one interview
One and one interview




   -   Collect most important data
   -   Get the explanation of most complex issues
   -   Analysis of users tasks, belief, attitude, experience, expectations, needs,
       environment, their reactions etc.
Focus group
Focus group




   - Small group discussion on one or more topics
   - Good for generating idea, brainstorming,
   - Get quick, more information and feedback about users about their tasks
   - Less expensive
Contextual interview
Contextual interview




    - Unstructured interview process with actual user in the context of using the
      system in real world

    - Watch and listen how user works or do their tasks in their own work environment

    - More natural and sometimes more real stick
Focus group
Online survey




    - Fast and cheap way to get information about users, their wants, likes,
      opinions, tasks

    - Collect automated bulk responses
Scenario includes
Scenario includes




    - Short story Includes who, what, when, how, whom, why
    - Discover relationship amongst tasks
    - Get the feeling of what will happen if multiple tasks occur together in real world

Weitere ähnliche Inhalte

Ähnlich wie User analysis in UCD process

Design Research For Everyday Projects - UX London
Design Research For Everyday Projects  - UX LondonDesign Research For Everyday Projects  - UX London
Design Research For Everyday Projects - UX Londonleisa reichelt
 
Search engine patterns
Search engine patternsSearch engine patterns
Search engine patternsRob Paok
 
Personalized Hypermedia Final Plus3
Personalized Hypermedia Final Plus3Personalized Hypermedia Final Plus3
Personalized Hypermedia Final Plus3Satyajit Das
 
What Users Want
What Users WantWhat Users Want
What Users Wanthollyster
 
Interaction design: desiging user interfaces for digital products
Interaction design: desiging user interfaces for digital productsInteraction design: desiging user interfaces for digital products
Interaction design: desiging user interfaces for digital productsDavid Little
 
Discover Requirement
Discover RequirementDiscover Requirement
Discover Requirementzeyadtarek13
 
Steve Kreeger Red Bullet - Understanding user needs
Steve Kreeger   Red Bullet - Understanding user needs Steve Kreeger   Red Bullet - Understanding user needs
Steve Kreeger Red Bullet - Understanding user needs Sleeping Giant Media
 
Contextual Inquiry V1
Contextual Inquiry V1Contextual Inquiry V1
Contextual Inquiry V1Rajesh Jha
 
International Business User Research: Methods and Tools
International Business User Research: Methods and ToolsInternational Business User Research: Methods and Tools
International Business User Research: Methods and ToolsYong Zhang
 
Contextual inquiryv1-1221130776241015-9
Contextual inquiryv1-1221130776241015-9Contextual inquiryv1-1221130776241015-9
Contextual inquiryv1-1221130776241015-9Geo Alega
 
Qualitative & Quantitative research UX
Qualitative & Quantitative research UXQualitative & Quantitative research UX
Qualitative & Quantitative research UXAarthiEswanth
 
Selling userneedsassessment 7-30-07_full
Selling userneedsassessment 7-30-07_fullSelling userneedsassessment 7-30-07_full
Selling userneedsassessment 7-30-07_fullAllison Bloodworth
 
Global Redirective Practices: an online workshop for a client
Global Redirective Practices: an online workshop for a clientGlobal Redirective Practices: an online workshop for a client
Global Redirective Practices: an online workshop for a clientSean Connolly
 
Owning the product by owning the user experience
Owning the product by owning the user experienceOwning the product by owning the user experience
Owning the product by owning the user experienceMark Notess
 
Portfolio Juliane Angelina Biallas
Portfolio  Juliane Angelina BiallasPortfolio  Juliane Angelina Biallas
Portfolio Juliane Angelina BiallasJuliane Biallas
 
Product development for B2B web applications: using ad-hoc personas to design...
Product development for B2B web applications: using ad-hoc personas to design...Product development for B2B web applications: using ad-hoc personas to design...
Product development for B2B web applications: using ad-hoc personas to design...tow21
 
Alla ricerca della User Story perduta
Alla ricerca della User Story perdutaAlla ricerca della User Story perduta
Alla ricerca della User Story perdutaEdoardo Schepis
 
Alla ricerca della user story perduta
Alla ricerca della user story perdutaAlla ricerca della user story perduta
Alla ricerca della user story perdutaBetter Software
 

Ähnlich wie User analysis in UCD process (20)

Design Research For Everyday Projects - UX London
Design Research For Everyday Projects  - UX LondonDesign Research For Everyday Projects  - UX London
Design Research For Everyday Projects - UX London
 
Search engine patterns
Search engine patternsSearch engine patterns
Search engine patterns
 
Personalized Hypermedia Final Plus3
Personalized Hypermedia Final Plus3Personalized Hypermedia Final Plus3
Personalized Hypermedia Final Plus3
 
What Users Want
What Users WantWhat Users Want
What Users Want
 
Interaction design: desiging user interfaces for digital products
Interaction design: desiging user interfaces for digital productsInteraction design: desiging user interfaces for digital products
Interaction design: desiging user interfaces for digital products
 
Discover Requirement
Discover RequirementDiscover Requirement
Discover Requirement
 
Steve Kreeger Red Bullet - Understanding user needs
Steve Kreeger   Red Bullet - Understanding user needs Steve Kreeger   Red Bullet - Understanding user needs
Steve Kreeger Red Bullet - Understanding user needs
 
Contextual Inquiry V1
Contextual Inquiry V1Contextual Inquiry V1
Contextual Inquiry V1
 
International Business User Research: Methods and Tools
International Business User Research: Methods and ToolsInternational Business User Research: Methods and Tools
International Business User Research: Methods and Tools
 
Contextual inquiryv1-1221130776241015-9
Contextual inquiryv1-1221130776241015-9Contextual inquiryv1-1221130776241015-9
Contextual inquiryv1-1221130776241015-9
 
Challenges in building ai
Challenges in building aiChallenges in building ai
Challenges in building ai
 
Qualitative & Quantitative research UX
Qualitative & Quantitative research UXQualitative & Quantitative research UX
Qualitative & Quantitative research UX
 
Selling userneedsassessment 7-30-07_full
Selling userneedsassessment 7-30-07_fullSelling userneedsassessment 7-30-07_full
Selling userneedsassessment 7-30-07_full
 
Global Redirective Practices: an online workshop for a client
Global Redirective Practices: an online workshop for a clientGlobal Redirective Practices: an online workshop for a client
Global Redirective Practices: an online workshop for a client
 
Owning the product by owning the user experience
Owning the product by owning the user experienceOwning the product by owning the user experience
Owning the product by owning the user experience
 
Portfolio Juliane Angelina Biallas
Portfolio  Juliane Angelina BiallasPortfolio  Juliane Angelina Biallas
Portfolio Juliane Angelina Biallas
 
Product development for B2B web applications: using ad-hoc personas to design...
Product development for B2B web applications: using ad-hoc personas to design...Product development for B2B web applications: using ad-hoc personas to design...
Product development for B2B web applications: using ad-hoc personas to design...
 
Ac02411221125
Ac02411221125Ac02411221125
Ac02411221125
 
Alla ricerca della User Story perduta
Alla ricerca della User Story perdutaAlla ricerca della User Story perduta
Alla ricerca della User Story perduta
 
Alla ricerca della user story perduta
Alla ricerca della user story perdutaAlla ricerca della user story perduta
Alla ricerca della user story perduta
 

Kürzlich hochgeladen

presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...apidays
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamUiPathCommunity
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Orbitshub
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistandanishmna97
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024The Digital Insurer
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 

Kürzlich hochgeladen (20)

presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 

User analysis in UCD process

  • 1. User Analysis - Identify your user
  • 2. Need to analyze the background..
  • 3. Need to analyze the background.. - Possible user group - User’s goals and tasks
  • 4. Need to understand the background.. - Business’s goals and objectives
  • 5. Profile & persona - Profile clarifies assumption about actual users, tasks, and their environment, expectations, needs. - Persona is fictitious but psychologically more real user who represents the larger group of user.
  • 6. Research methods includes Direct Indirect - One and one Interview - Survey - User representative Individual - Contextual inquiry - Observation - Shadowing - Focus group Web analytics Group - Joint application development Help desk Discussion forum There is no perfect method to gather information about user, their tasks, environment etc.
  • 7. One and one interview
  • 8. One and one interview - Collect most important data - Get the explanation of most complex issues - Analysis of users tasks, belief, attitude, experience, expectations, needs, environment, their reactions etc.
  • 10. Focus group - Small group discussion on one or more topics - Good for generating idea, brainstorming, - Get quick, more information and feedback about users about their tasks - Less expensive
  • 12. Contextual interview - Unstructured interview process with actual user in the context of using the system in real world - Watch and listen how user works or do their tasks in their own work environment - More natural and sometimes more real stick
  • 14. Online survey - Fast and cheap way to get information about users, their wants, likes, opinions, tasks - Collect automated bulk responses
  • 16. Scenario includes - Short story Includes who, what, when, how, whom, why - Discover relationship amongst tasks - Get the feeling of what will happen if multiple tasks occur together in real world
  • 17. Thank you I appreciate your feedback