1. Dear hiringmanager,
I am interestedin KeyAccountManagerposition.Iamcurrentlyemployedas Trade andConstruction
Channel Manager for StanleyBlackanddeckerIndonesia. Myexperience insalesandmarketinghas
affordedme the opportunitytobecome familiarwithIndonesiacurrentmarketsituationMacroand
Micro.
In currentmy position,beside i incharge for Trade andConstructionChannel Manager,i alsotakingcare
Newcahnnel developmentandnewproductintroduction.i have todecide,the pricing,avaliability,and
alsogo to marketactivities.
I believeall my experience inSales,marketingandproductmarketingare qualifyme foryour
consideration.
To furtheracquaintyouwiththe specificsof mybackgroundI am enclosingmyresume.Ihope youwill
considerme forthisposition.Ilookforwardtomeetingwith youanddiscussingmyqualificationsin
more detail.
Sincerely,
Jevri Christanto
Jevri Christanto
Jl. Kepa Listrik Blok BS No.35B
Jakarta 11510
Surakarta, February 17, 1981
Cell: 0811 871158
j3vri@yahoo.com

2. Resume Summary
LatestPosition : National Trade Manager
Years(s) of Work Experience : 11 Years
LatestJob Function : Sales
LatestIndustrySector : Electrical andElectronics
HighestEducationAttained : Bachelor
Personal Particulars
Gender : Male
Age : 33
Date of birth : 17 Feb 1981
Nationality : Indonesia
Marital Status : Married withtwochildren
LivingLocation : Jakarta
Education : BusinessAdministration,Parahyangan University,1998 -2002
CAREER OBJECTIVE
A strategic management position that offer me a challenging and innovative atmosphere – enabling me
to build values in brands, sharpen my skills, knowledge, and experience in marketing and business
management – and opportunities for a fast track professional growth both in Indonesia or Asia Pacific
region.
WORK EXPERIENCE
Sept 2014 – Present
StanleyBlack and Decker
http://sea.stanleyblackanddecker.com/
Since 1843, we’ve setthe standardfor excellence ineverythingwe do.Nocompanyonearth has a
strongeror more compelling historyof deliveringthe hardworking,innovative,powerfultoolsthathelp
professionalsaroundthe worldbuild,repair,andprotectthe world’smostvaluable things.
We are the leaderintoolsandsecurity.We are StanleyTools.We are DeWalt.We are Mac Tools.We
are Porter-Cable.Andwe are muchmore.We are the doorsthat protectyouat airports.We are the lock
and deadboltonyourfrontdoor.We are the hydraulicbreakersthatrescue trappedearthquake
survivors.We are the people onthe phone inan emergency.
Trade and ConstructionChannel Manager
Jobdescription:
 Managing Trade saleschannel andcontructionchannel inIndonesia.

3.  Managing productportofoliosuchasDeWalt,StanleyHandtools,Stanleypowertools,Blackand
deckerandGQ.
 Developnew cahnnel segregationandnew productintroduction.
 Determinesyearlytopline andbottomline targetforeveryChannelsandproductmix.
 Create Go to marketplanfor new distributorsandnew productintroduction
 Work closelywithmarketingdepartment,customerservice ,finance andcontrolertodeliverOP,
sales,ARand Inventorytargetbymonthly,quaterlyandyearly.
 Monitormarket condition,competitoractivities,pricinganalysis.
March 2013 – August 2014
PT. Osram Indonesia
www.osram.co.id
Osram isone of the twoleadinglightmanufacturersinthe world.Inthe 2011 financial year(30
September),itachievedaturnover of € 5 billion.OSRAMisa high-techcompanyinthe lightingsector
and 70 percentof itsturnovercomesfromenergy-efficientproducts.The company,whichisverymuch
internationallyoriented,hasaround41,000 employeesworldwide,supplyingcustomersin150 countries
worldwide from its44 productionsitesin16 countries
National Trade Manager
JobDescription:
• Sellsproductsbyimplementingsalesplans;supervisingsalesare amanagers.
• Responsible forsalesandmarketingactivitiesintrade channel,product positioning,pricing
negotiationandpromotionactivities.
• ProvidesinputtorelevantTechnologyplanningforthe portfolio.
• Determinesannual unitandgross-profitplansbyimplementingmarketingstrategies;analyzing
trendsand results.
• Establishessalesobjectivesbyforecastinganddevelopingannual salesquotasforregionsand
territories;projectingexpectedsalesvolumeandprofitforexistingandnew products.
• Monitorscompetitoractivityinthe marketspace.
• Establishesandadjustssellingprices bymonitoringcosts,competition,andsupplyanddemand.
• Completesnational salesoperational requirementsbyschedulingandassigningemployees;
followinguponworkresults.
• Work close withotherfunctionandspecificallywithsalestounderstandmarket needsinthe
relevantmarketspacesincludingpricing,technical,packaging,label andtrainingneeds.

4. Dec 2007 – March 2013
PT. 3M Indonesia
www.3M.com
3M is a global technologycompanydeliveringinnovative solutionstolife'severydayneeds.
3M is fundamentally a science-based company. 3M produce thousands of imaginative products, and a
leader in scores of markets – from health care and highway safety to office products and optical filmsfor
LCD displays. 3Msuccess begins with our ability to apply our technologies – often in combination – to an
endlessarrayof real-worldcustomerneeds.
Post-It,Scotch,Scotch-Brite,Nexcare, andLittmannare justa few brandsthat are ownedby3M.
Product and Trade Manager
Electrical MarketDivision
JobDescription:
 Responsible forsalesB2Band B2C electrical productinIndonesia
 Managing the total productportfoliofromstrategicplanningtotactical activities
 Specifyingmarketrequirementsforexistingand potential productsbyconductingmarket
research(marketinteligence,markettrend,andcustomerbehaviour) supportedbyon-going
visitstocustomers
 Develop,execute, evaluate marketingplan andbrandplan
 Determine pricingbasedonproductportfolioandmonitorthe financialperformance
 Supervise the developmentandimplementationof go-to-marketplan
 Develop,executeandevaluate anintegratedmarketingcommunication program
 Developtraditional networkdistributionforB2Cproducts
 Assistandcooperate withRegional team(Singapore,China,India,Phillipine) indevelopingand
expandingmarketpenetrationinIndonesia
 Create trade program and execute inbothtraditionaland modernretail market(for3MCar Care
only)
Achievement:
 BestGrowth in2011, achieve 60% compare to 2010 sales
 Achvieving2010, 2011, 2012 salesandOI target.(Hattrickand doublingthe size of the business
from$3Mill to $7Mill)

5. October 2005 – December2007
PT. Samsung Electronics Indonesia
Product Marketing
JobDescription:
•Maintainingthe GSCM(Global SupplyChainManagement) forIndonesia.
•Contact directlywithRefrigeratorGlobal BusinessManagerintermof negotiatingthe FOBorCIF price
and discussingthe targetandmarketingstrategiestoachieve the managementtarget.
•Determine the demandforRefrigeratorproductsandservicesofferedbya firmandits competitorsand
identifypotential customers
•Developpricingstrategieswiththe goal of maximizingthe firm’sprofitorshare of the marketwhile
ensuringthe firm’scustomersare satisfied
•Oversee Refrigeratorproductsdevelopmentormonitortrendsthatindicate the needfornew
Refrigeratorproductsandservices
•MonitoringSalesprogressbranch bybranch, everydayto achieve weeklyandmonthlytarget.
April 2003 – September2005
PT. Sharp ElectronicsIndonesia
Product Marketing
JobDescription:
•Determine the demandforRefrigeratorproductsandservicesofferedbya firmandits competitorsand
identifypotential customers
•Developpricingstrategieswiththe goal of maximizingthe firm¡¦sprofitorshare of the marketwhile
ensuringthe firm¡¦scustomersare satisfied
•Oversee Refrigeratorproductsdevelopmentormonitortrendsthatindicate the needfornew
Refrigeratorproductsandservices
•Developsmarketingplanandstrategy,basedonknowledge of establishmentpolicy,nature of market,
and cost andmark up factors to achieve salesamountandGPtargetfor everyfiscal
•Direct,plan,monitorandreviewrefrigeratorproductsdevelopment
•Coordinate Refrigeratorproductsallocationtoall branches,hypermarketsandagents
•Conductseconomicandcommercial surveystoidentifypotential marketsforRefrigeratorproductsand
services.
•Analyze businessdevelopmentsandconsultstrade journalstomonitormarkettrendsanddetermine
marketopportunitiesforRefrigeratorproductsbyvisitingmarketregularly(minimumone time/week)
•Propose andexecute promotional activitiessuchasTV com, printedadPOP,catalogue,NPI,andalso
display contest, caravan, and special campaign to brush up sales (such as dealer incentive, user premium)
•Consultswithbuyingpersonnel togainadvice regardingthe typesof Refrigeratorproductsorservices
that are expectedtobe indemand

6. •Advisesbusinessandothergroupsonlocal and national factorsaffectingthe buyingandsellingof
Refrigeratorproductsandservices(forinstance,productknowledge,presentation)
•Prepare and informreportof marketingactivities,PSI,productline upandcost calculation
•SelectsRefrigeratorproductstobe displayedattrade or special productionshows
•Analyze andlearndeeplyaboutGFK,EMC
EDUCATION
1998 – 2003: GraduatedfromCatholicUniversityof ParahyanganBandungmajoringBusiness
Administration
LANGUAGESKILLS
FluentinIndonesiaandEnglish
ComputerSkill
•ComputerHardware and Software Ability
•MicrosoftWindows98, XP
•MicrosoftWord
•MicrosoftExcel