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Converse Digital Strategy

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Jessica Melton
Jessica Melton

A digital marketing strategy to increase the Converse brand's presence on social media.

MarketingTechnologieBusiness
1 von 10
Your Style, Your Way Jessica Melton
Make It Your Own • Current promotion • Customize Sneaker • Free Shipping!
Digital Campaign Goal • Brand recognition • Social Media Presence • LinkedIn • Pinterest
• Create a Pinterest page • Different boards • Show off history • Attract younger crowds
Pin It to Win It • Design your own shoe campaign • Customized shoes along with outfits • Most creative board wins
Bring It All Together • Link Pinterest contest to user’s Facebook and Twitter • Twitter hashtag • #customizeconverse • #conversecontest • Linking all profiles  more attention
Gaining Attention • Google AdWords • Print Ads • Flyers in Stores • PacSun • Tilly’s • Zumiez • Journey’s
Budget SEO: $5,000 • Social media includes mobile and content • Pay-per-click includes advertisements • Most expensive because results almost immediately Social Media: $8,000 Total: $42,000 Pay-per-click: $30,000
• Interactive Social Media • Attraction towards targeted audience • Pinterest, LinkedIn • Loyal Following

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Converse Digital Strategy

  • 1. Your Style, Your Way Jessica Melton
  • 2. Make It Your Own • Current promotion • Customize Sneaker • Free Shipping!
  • 3.
  • 4. Digital Campaign Goal • Brand recognition • Social Media Presence • LinkedIn • Pinterest
  • 5. • Create a Pinterest page • Different boards • Show off history • Attract younger crowds
  • 6. Pin It to Win It • Design your own shoe campaign • Customized shoes along with outfits • Most creative board wins
  • 7. Bring It All Together • Link Pinterest contest to user’s Facebook and Twitter • Twitter hashtag • #customizeconverse • #conversecontest • Linking all profiles  more attention
  • 8. Gaining Attention • Google AdWords • Print Ads • Flyers in Stores • PacSun • Tilly’s • Zumiez • Journey’s
  • 9. Budget SEO: $5,000 • Social media includes mobile and content • Pay-per-click includes advertisements • Most expensive because results almost immediately Social Media: $8,000 Total: $42,000 Pay-per-click: $30,000
  • 10. • Interactive Social Media • Attraction towards targeted audience • Pinterest, LinkedIn • Loyal Following