Red Spot Design is a web design company based in Dallas / Fort Worth, specialized in website design, internet marketing / search engine optimization, and website hosting. http://www.redspotdesign.com/

1. SEO
in 2013

2. 5 things that have changed SEO in
2013
1. The fall of the keyword
2. The rise on content marketing
3. The rise of social in SEO
4. The rise of the video in SEO
5. The rise of the image in SEO

3. Want to be successfully
online?
• G+1, Facebook, LinkedIN, Pinterest
and Twitter accounts that must be
optimised and utilised.
• Web directory submission
• Social Networks submissions
• PDF submission
• Podcast creation and submission
• RSS submission
• Video creation and submission

4. Mobile Optimization
Optimize your
website for
mobile because
Google prioritizes
mobile optimized
sites over their
non-optimized
competitors on
mobile search.

5. People ask questions while searching not
just keywords

6. Traffic Options
• Paid Traffic – It’s quick, its works, but can be costly.
• SEO Traffic – The more effort you put in, the more
attention and value your online assets accrue, however
this can all be lost overnight with a Google update.
• PTO (People and traffic optimisation) – You are
building your business and your brand through social
signals, engagement and new strategies because real
people are connected to you your traffic can not be
taken away..

7. PTO instead of SEO
PTO (People and Traffic
Optimisation) : Instead of
chasing after SEO and how to
rank well in Google search
results, think about
1. People – User Experience! Google
rewards websites that provide
that experience!
2. Traffic – Is your content
relevant, interesting that it goes
viral? Google knows when your
content goes viral and your
content gets SEO points!

8. When to consider PTO?
• where mass exposure and brand awareness is
needed
• if your business is in a position where it
needs to be thrust before the masses then
PTO is definitely worth considering.
• if you need to visually showcase something,
whether its a music video, or you have built a
conservatory

9. What Does Optimizing For People
Mean?
create
content in a
manner that
helps and
informs
people

10. strategies for PTO
Good keyword research
Compelling headline
Keep paragraphs short in structure
Add images that stand out, but with little hype
ADD VIDEO! its really work and add each
piece of content
• Engage when others engage with it…most
important
• Share your content in social media profile
•
•
•
•
•

11. Contact Us
Address:
Red Spot Design
3010 LBJ Freeway, Suite 1200
Dallas, TX 75234
Phone:
888-636-1344
Website:http://www.redspotdesign.com