3. Cinema- once in a month or more
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
2002 2003 2004 2005 2006 2007 2008 2009 2010
Target Audience:25-35yr all personal month 2500+
%
7. Magazine- read in past month
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
2003 2004 2005 2006 2007 2008 2009 2010
Target Audience:25-35yr all personal month 2500+
%
8. WOM-
I find I’m easily swayed by other people’s views
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
2002 2003 2004 2005 2006 2007 2008 2009 2010
Target Audience:25-35yr all personal month 2500+
%
9. WOM-
I care a lot about what other people think of me
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
2002 2003 2004 2005 2006 2007 2008 2009 2010
Target Audience:25-35yr all personal month 2500+
%