Get a demonstration of marketing integrations that are simple to build, easy to reproduce, and will make every marketer’s job easier. From reporting inbound lead data within client-facing dashboards to pumping new leads directly into your company’s CRM, your marketing workflows will become more efficient by implementing these time-saving marketing hacks.
How to utilize calculated properties in your HubSpot setups
How to Build Marketing Integrations Without Knowing Code
1. How to Build Marketing Integrations
without knowing code
October 8, 2015
2. 2
Presenting today
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Jason Kotenko
Platform & Partnerships,
Zapier
Mark Sullivan
Director of Partnerships,
CallRail
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
3. 2011
Founded
About CallRail
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3
20,000 +
Companies
U.S.
&
Canada
User
Centric
Call Tracking & Analytics for Data Driven Marketers
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
4. 2011
Founded
About Zapier
[ I N B O U N D C O N 2 0 1 5 ]
4
400,000 +
Users
Large &
Small
companies
500 +
Apps
The best apps. Better together.
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
5. Our Goal: To make your job as a marketer easier.
5
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What you’ll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
6. Every client is different.
6
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What you’ll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
7. Build inbound marketing solutions that fit both your and your client’s
Budget
and
Business
7
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What you’ll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
8. ✦ Workflow Tools
✦ Inbound Leads —to— CRM
✦ New Leads —to— Client Dashboard
✦ Lead Activity —to— Workflow Software
✦ Q and A
8
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What you’ll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
9. How to Build
Inbound
Marketing Integrations
without Knowing Code.
9
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Say that again?
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
10. How to Build
Inbound
Marketing Integrations
without Knowing Code.
10
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Say that again?
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
What we do
11. How to Build
Inbound
Marketing Integrations
without Knowing Code.
11
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Say that again?
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Unified workflows
12. How to Build
Inbound
Marketing Integrations
without Knowing Code.
12
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Say that again?
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Anyone can do
13. How to Build
Inbound
Marketing Integrations
without Knowing Code.
13
[ I N B O U N D C O N 2 0 1 5 ]
Say that again?
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
What we do
Unified workflows
Anyone can do
14. ✦ Workflow Tools
✦ Inbound Leads —to— CRM
✦ New Leads —to— Client Dashboard
✦ Lead Activity —to— Workflow Software
✦ Q and A
14
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What you’ll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
15. 1. Connector apps
2. Webhooks
3. Recording tools
15
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Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
No-code glue.
Operate on triggers
and actions.
16. Trigger: when this happens…
16
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Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Action: do this.
• new email
• inbound phone call
• new form submission
• add contact to CRM
• count new lead
• add to mailing list
17. Trigger: when this happens…
17
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Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Action: do this.
18. 1. Connector apps
2. Webhooks
3. Recording tools
18
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Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
No integration?
No problem.
19. 19
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Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
20. 1. Connector apps
2. Webhooks
3. Recording tools
20
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Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Can’t automate?
Try to record repetitive
tasks.
21. 21
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Workflow Tools
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
• formulas, formatting
• chart creation
• custom reporting
• data entry
• data extraction
• browser automation
• marketing videos
• training videos
• screenshot markup
22. ✦Workflow Tools
✦ Inbound Leads —to— CRM
✦ New Leads —to— Client Dashboard
✦ Lead Activity —to— Workflow Software
✦ Q and A
22
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What you’ll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
23. 23
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Inbound Leads —to— CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
• New Client: Lawyer in Kansas
• Client Wants: New divorce cases
• Services Sold: PPC campaign
• Memorable Quote: “The internet is a great way to get on the net.”
CASE STUDY #1
24. 24
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Inbound Leads —to— CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Unbounce landing page
Keyword research
AdWords campaign
25. 25
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Inbound Leads —to— CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
“The internet is a great way to get on the net.”
• Prefers: Email notifications
• CRM: Spreadsheet/Rolodex
26. 26
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Inbound Leads —to— CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Unbounce Email notifications
CRM: Spreadsheet/Rolodex?
27. 27
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Inbound Leads —to— CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
28. 28
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Inbound Leads —to— CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
29. 29
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Inbound Leads —to— CRM
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
CRM: Spreadsheet/Rolodex
30. ✦ Workflow Tools
✦ Inbound Leads —to— CRM
✦ New Leads —to— Client Dashboard
✦ Lead Activity —to— Workflow Software
✦ Q and A
30
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What you’ll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
31. 31
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New Leads —to— Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
• New Client: Dentist in Austin, TX
• Client Wants: New cosmetic patients
• Services Sold: Local SEO
• Memorable Quote: “I want to come up 1st for Mercury Free Dentist”
CASE STUDY #2
32. 32
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New Leads —to— Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Citation cleanup
Content Optimization
Review Campaign
Call Tracking Setup
33. 33
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New Leads —to— Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
“So what are you doing for me again?”
34. 34
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New Leads —to— Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
#1 on Google for “mercury free dentist”
Client-facing dashboard?
35. 35
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New Leads —to— Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
36. 36
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New Leads —to— Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
New Phone Call
First Time Caller
Dashboard
37. 37
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New Leads —to— Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
38. 38
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New Leads —to— Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Raw Data Sliced &Diced
Data
39. 39
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New Leads —to— Client Dashboard
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Client-facing
dashboard
40. ✦ Workflow Tools
✦ Inbound Leads —to— CRM
✦ New Leads —to— Client Dashboard
✦ Lead Activity —to— Workflow Software
✦ Q and A
40
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What you’ll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
41. 41
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Lead Activity —to— Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
• New Client: National Freight Trucking Company
• Client Wants: New Drivers
• Services Sold: Social Media Campaign
CASE STUDY #3
42. 42
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Lead Activity —to— Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Twitter campaign
Meetup.com campaign
Mailchimp nurture campaign
43. 43
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Lead Activity —to— Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
44. 44
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Lead Activity —to— Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
45. 45
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Lead Activity —to— Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Twitter campaign
Meetup.com campaign
Mailchimp nurture campaign
?
46. 46
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Lead Activity —to— Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
47. 47
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Lead Activity —to— Workflow Software
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
Meetup.com campaign
Mailchimp nurture campaign
48. ✦ Workflow Tools
✦ Inbound Leads —to— CRM
✦ New Leads —to— Client Dashboard
✦ Lead Activity —to— Workflow Software
✦ Q and A
48
[ I N B O U N D C O N 2 0 1 5 ]
What you’ll learn
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
49. 49
Q & A
[ I N B O U N D C O N 2 0 1 5 ]
Jason Kotenko
Platform & Partnerships,
Zapier
Mark Sullivan
Director of Partnerships,
CallRail
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail
50. THANK YOU!
October 8, 2015
InboundCon 2015 | How to Build Inbound Marketing Integrations without Knowing Code @zapier @callrail