2. Abstract
Hoy en día, todo empresario se ha planteado en internacionalizar su empresa como
una alternativa para hacer frente a la situación actual, y poder acceder a mercados
internacionales que les ofrecen nuevas oportunidades de negocio, donde puedan
exportar sus productos o servicios.
Es por ello que la internacionalización vaya más allá de la pura deslocalización.
Debe ser una internacionalización productiva en donde la empresa mantenga aquí
la parte de la cadena que tiene más valor como el diseño, la logística, la
comercialización y la marca mientras que las otras partes de la cadena se trasladen
a otros lugares.
Así que en este trabajo veremos el ejemplo de la internacionalización de una
empresa mexicana y todo el proceso que esto conllevó y actualmente como está la
empresa.
Today, every entrepreneur has been raised in internationalizing its business as an
alternative to deal with the current situation, and to access international markets
offering them new business opportunities where they can export their products and
or services.
That is why the internationalization goes beyond pure offshoring. It must be a
productive internationalization where the company maintains here the part of the
chain that has more value, like design, logistics, marketing and branding and while
other parts of the chain move to other places.
So in this paper we will see the example of the internationalization of a Mexican
company and the whole process that led to this and the status that the company has
now.
Aujourd'hui , chaque entrepreneur a été soulevée dans l'internationalisation de son
activité comme une alternative pour faire face à la situation actuelle , et d'accéder
aux marchés internationaux en leur offrant de nouvelles opportunités commerciales
où ils peuvent exporter leurs produits ou services .
Voilà pourquoi l'internationalisation va au-delà la délocalisation pure. Il doit être une
internationalisation productive où la société maintient ici la partie de la chaîne qui a
plus de valeur que la conception, la logistique, le marketing et l'image de marque
tandis que les autres parties de la chaîne de se déplacer vers d'autres endroits .
Donc, dans cet article, nous allons voir l'exemple de l'internationalisation d'une
entreprise mexicaine et l'ensemble du processus qui a mené à cela et maintenant
que la société est.
3. Introduction
I will list a number of reasons why a company is internationalized:
1-Search emerging markets: Companies seeking to internationalize markets with
fewer competitors and are in growth phase and thus can get higher margins. We
must seize the opportunity to position quickly before other companies do.
2-Give more visibility to your company: Being in the international market helps to
convey a better image to all actors that relate to the company, customers, suppliers,
investors, institutions, increasing the prestige and reputation of the company both
nationally and internationally.
3-Diversification risk: To internationalize the company, what you're getting is to
diversify the risk and not rely on a single market.
4-Increase sales: By expanding the company and target to several markets,
customer base expands and translates into increased sales.
So with this explained let’s start talking about a Mexican company that decided to go
internationalized: America Movil
4. America Movil, which is currently the third largest in terms of multinationalism, began
its internationalization in Latin America, the United States and the Caribbean and
today it’s be very focused on its expansion into Europe, something that had already
tried before, but hadn’t succeeded, even before his two minor acquisitions in
telecommunications companies located in the Netherlands and Austria.
But we are going to talk more about its internationalization in United States and Latin
America.
What conditions initiated the internationalization of Telmex and America
Movil?
The main factor contributing to the internationalization of America Movil and Telmex
was the bubble in March 2000, they markets started to fall, which they called the
Internet bubble, but greatly affected markets and prices, and made very attractive to
internationalize and grow a lot, especially in the case of America Movil, because they
were available and in good condition many companies. And in other cases such as
Brazil and Uruguay we entered the license, some licenses were sold. -Carlos Slim.
TELMEX a Mexican company, leader in telecommunications, in 2004
expanded its operations to other Latin American countries, in order to take
advantage of growth opportunities of each market in which it penetrated,
enabling meet the needs of its customers with a comprehensive service with
high quality and diversified service (Telmex International , 2009).
On December 21, 2007 Telefonos de Mexico S.A.B. de C.V. divide their Latin
American business and yellow pages directories, to form “Telmex
Internacional”, which operates in Argentina , Brazil , Chile, Colombia , Ecuador
, Peru and Uruguay.
Telmex provides a wide range of converged multimedia services voice, data,
satellite services , video streaming , subscription television ( Cable and satellite ) ,
Internet access and comprehensive solutions telecommunications; and related
services pages directories Yellow in Mexico , USA , Argentina , Colombia and Peru
(Telmex International , 2009).
In June 2010, America Movil becomes the main shareholder of Telmex
International, integrating the operations of America Movil Latin America.
Currently America Movil operates in 18 countries (in 14 countries they have
fixed operations ) , covering 90% of the population of Latin America.
America Movil has a presence in different countries, as shown below, in most of
which income under the figure of Telmex, for gradually become Claro. Telmex
currently only retains its initial name in Mexico.
5. Conclusions
Internationalization in its gradual conception is conceived as a strategy of expansion
of business operations beyond national boundaries is motivated by the search for
better levels of performance, but on the global stage, it is virtually essential that
companies adopt some form of internationalization.
Telmex from its internationalization process should continue integrating alternatives
managing operations in each of the countries in which it is present to generate a
greater impact given by the unification of its product line and customer reach.
Bibliography
Armario, J., Ruiz, D., Armario, E., (2008). “Market Orientation and
Internationalization in Small and Médium Sized Enterprises”, Journal of Small
Business Management, 46
Canals, J., (1994), “La Internacionalización de la Empresa”, McGraw-Hill, 1ª edición,
Madrid, España.
