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JESSICA
LUQUE
Design portfolio 2015
DESIGN
PORTFOLIO
2015
This is my design portfolio, just a part of my last tree years of work. Throughout my career IÂŽve
explored three important fields of the designÂŽs world and each one of them have added important
ingredients to achieve an integral design. “Product design” , “Graphic design”, are two fields that
IÂŽve worked on.
In this portfolio you can find projects that arise from problems of the community, they were
developed to improve their lifes quiality. Other projects emerged from reflexions and concepts,
which finally turned into a design opportunity.
Teamwork improves my performace as a designer; it is necessary to integrate the view and the
work of other disciplines to develop in a complete and efficient way my products.
Design is my passion and my life style. I love being a designer because i can set the enviroment
as the people need.
MY DESIGN THINKING
MY PROJECTS
DRAWING
EXPLORATIONS
IÂŽm CĂŒsine is a game for cooking molecular
recypes, with the playmateÂŽs help. the
goald of this project is, that the people
strengthem personal relationships with the
persons, who contribute to built their
personal identity everyday. IÂŽm cĂŒsine aim
that the players can share a fun time
playing and chating in the Kitchen in
accompanied by their families, friends,
Work collegues, couple, and with the
children (if they are parents).
Each one of them built diferent topics of the
personÂŽs life for this reason iÂŽm cĂŒsine have
five diferent games, in where the players
can cook diferent molecular recyps, with
diferent thematics.
C
Romantic
Cook Whith your Couple
F
Union
Cook Whith your Family
W
Knowledge
Fr
Emotions
Cook Whith your Friends cook whith your collegues
PLAYING
AND COOKING
TOGETHER
Ch
Magic
IÂŽm magic CĂŒsine is the Parenthood product line, it was developed for parents who want to remember how is be a kid again, and learn
aboud their children. In this game the only loser is the player that doesnÂŽt assume the roll that he or she have to play. The roll and the
tasks that the player have to do are importants ingredients to get the final result, the magic recype. In the game all are wizards cooking
special recypes, the players have challenges like create new Spells, singing songs while they are cooking, taste new and odd flavors
and so on. The wand is one of the most important tools in the game, it contain the “magic dust”, it will be used in several recypes.
Magic Cards
This cards have the steps of the game, and the
tasks that the player should do. there are 10
diferent recypes, 4 are are the main recypes
and the other 5 are complement recypes.
Through this accesorie, will be
posible create recypes with the form
of Spagueties. this on will make
posible the “snakes” recype.
Snakes glow
those are molds with the cloudÂŽs
form, which will do posible one of the
main recypes.
Frozen Clouds
Each one of them contein the chemics,
important ingrtedient to cook the molecular
recyps. one Wand contain sodium alginate
and the other one agar agar.
Magic Wands
Wheel # 1
main recypts
Wheel #2
main ingredients for the recypt,
vegetables and fruits.
Wheel #3
complementary recyps
Box for the recypts
Botton to turn round
the wheel #2Botton to turn round
the wheel # 1
Botton to turn round
the wheel # 3
IDEATION
USER EXPERIENCES
Drink wine is a social act, where the people
share time and talk about thounsend of
stories. the most of the important
conversations about the life are
sourounding a cup of wine, This project
claim that the people have fun with the
activitie of drink wine. the project “Embrujo”
took the red wineÂŽs propertie of create clear
stain in a PH peaper, leaving to many
figures with diferents colors on the paper.
Embrujo was created, for the people who
want to have a “Mystic moment” beeing
“gypsies” for a while. The Idea with this
product is that the user has to read the
future of its partner, through the figure that
the wine leaves into the cups botton.
A DIFFERENT WAY
TO DRINK
WINE
IDEATION
Sphere Candle
PH Paper
Cup #2
Cup #1
Table with
pictograms
First prepare your table and your cups.
As well as you see there are two cups,
the smaller one go inside the other, but
between of them you must to put the
paper.
Then enjoy your wine (doesnÂŽt matter
which wine you drink, just remember
must be red wine).
When you finish your wine, its time to
play! take out the smaller cup from the
bigger one and introduce it, into the
place, where the cup can stay in the
table. In the end the paper will have a
stain from the Wine.
Now the cup it's your “crystal ball”
through it you can see the future.
On the other Hand on the table you
can see small pictograms with
different meanings and then you have
to compare the pictograms and the
“stains” on the papier". With the help of
the pictograms, you can to read and
improvise histories from them.
1 2 3
4 5 6
LETÂŽS START
TO PLAY
VIDEO GAMES
This project emerged from the need of some
profesional video gamers, to have a
confortable moment while they are playing
video games. The foremost aspect in this
desgn is the ergonomy, because of the wrong
positions of the body, the video gamers
performance is no the best, cosencuently
this project claim to resolve this ergonomy
problems through furniture design, who helps
the user to be confortable and increase the
performance.
Acording with some interviews the Users
rather to play ond the floor instead of a chair
with legs, for this reason START keep this
aspect., and took advantage of the body
positions.
IDEATION
USER EXPERIENCES
This design was an answer for a Social problem
in Colombia. The Colombian children are growing
up without accompanied by their parent. Most of
the time the adults are busy working or spending
time on their own stuff, and the children are alone
in front of the TV, playing video games or surfing
on the internet with their gadgets. Because of that
the relationship between parents and kids is
broken, there is not family time. Our Jangala is a
Board game in big scale designed for kids and
adults in where both can share time together and
build their relationship throughout the games. The
most important component of the design is the
exchange role, parents become children again
and the kids become guiders in the game,
therefore each one of them can get to know each
other.
This game was designed for an open place in
where the people can enjoy the game like a park,
parents and kids can use all the components of
the game. This game is inspired in the jungle, the
intention is live at Jungle environment.
PLAYGROUND
FOR ADULTS
AND KIDS
The Colors ways
There are different ways to start the game, the gamer can decide where to
start. The paths have boxes, each box has an instruction for the gamer.
The Roulette
This component is located in the middle of the park and has two functions:
to decide which kind of character is the gamer (in this case which animal
have to represent) and how many steps he/she should run.
The Animals
In the game are 4 stations in where the gamer have some challenges to
overcome. These stations have the scale for an Adult and kids can use.
The Mountains
This game have and important commitment with the environment, and have
natural spaces that are part of the game and the experience. An example of
a challenge that involves the mountains is « Fly, fly like an Eagle, the first
eagle that arrive to the highest part of the jungle, decide the next challenge
for the loser»
The Augmentet Reality
In some parts of the park are QR codes with augmented reality surprises.
This game aim mix the technology that the new generation of kids is
interested and the «old school games» that the adults had used to play.
The Animals
The Mountains
2
3
The color ways
The roullete
The Augmentet Reality
1
4
5
PROTOTYPE
Creating Big Worlds
for big dreamers.
DEVELOPING
DESIGN IDEAS
FOR MY OWN
CLIENTS
GlĂŒck its a design Studio that arise in
Colombia, since 3 years ago. the GlĂŒck`s
approach is created communication paths
between our Costumer and their
consumer, throught integral solutions of
design. This studio its a co-work with
Industrial designer Colleague.
GlĂŒck have designed several graphic
projects for several companies, as well the
design studio have developed Branding
design for diferent kinds of companies
from restaurants to stores
Brand design
CAMPAIGN
DESIGN
FOR SONY XPLOD
this advertisign piece, a Sony xplod launch
campaign. it was used in all latin america.
glĂŒck created not only the graphic piece but
the slogan of the campaign too.
“ feel the power at the speed of the light”
DESIGN APPLICATIONS
FURNITURE FOR
PRODUCT
EXHIBITION.
This Furniture response to the SonyÂŽs
corporate identity. The goal of this design
was to show and sell in the best way the car
audio product line. We used carbon fiber
vinyl to stand out the qualities of the
product. Besides for the building we used
Medium Density Fibreboard (MDF), Red
and black laminate Formica.
FINAL PRODUCT
DESIGN OF
PRODUCT
CATALOGS
the most resenly work of GlĂŒck is the
catalog 2015 for sony xplod, with the last
products for all latinamerica.
CATALOGUE LAYOUT
POCKET CATALOGUE
MAGAZINE EDITION
MĂĄxima potencia y calidad de sonido, hoy en dĂ­a los principales temas
musicales tienen un gran Ă©nfasis en las frecuencias bajas, es por ello
que Sony desarrollo MEGA BASS para optimizar la reproducciĂłn de los
bajos.
La nueva lĂ­nea 2015 posee iluminaciĂłn
rĂ­tmica que se sincroniza con tu mĂșsica.
-
CDXG3150UV CDX-G1150U
-
XS-N6950 con Fluido Magnético.
Dale a tu mĂșsica un sonido enriquecido, claro y potente, gracias al Fluido MagnĂ©tico, esta
tecnologĂ­a desarrollada por la NASA elimina los amortiguadores de sonido,
comĂșnmente llamado suspensiĂłn o araña y en lugar de ello contiene Fluido MagnĂ©tico
alrededor de la bobina, que reduce la distorsiĂłn, optimizando el consumo de energĂ­a y
mejorando la calidad del sonido en las frecuencias altas y medias.
Doble bobina 12” Bobina simple 12”
ESPACIO PARA DEALERS
Aumentamos la potencia 34% y redujimos el
tamaño de los crossovers en mas de un 30%
respecto del modelo anterior .
Pura eïŹciencia, con mĂĄxima potencia y calidad
de sonido.
ELPRIMER
BAJOLED
DELMUNDO
XS-LEDW12
CONTROLADO
DESDE TU
SMARTHPHONE
DISTRIBUIDOR NACIONAL AUTORIZADO
TEL: 3420210-6919959-3187649626
Encuentra todo el portafolio de Sony Xplod con nosotros
Requiere Xperia o smarthphone android 2.2 en adelante con App Remote instalado
y Autoestereo Sony: MEX-N6050BT, MEX-N4050BT, MEX-N5050BT, XAV-602BT, XAV-612BT,
o XAV-712BT.
Soul-Shaking Clarity
1800WMAX.
BRANDING
DESIGN
AND APLICATIONS
With the branding design we create the
most creative and innovative Logos for the
companies. Sometimes we should create
from the name to the logo application, and
other times we re-design the companies
face, managing as a “face refresh” and
donÂŽt losing all the identity, that make
unique the brand.
Logo in witheProportions
LOGO REDESIGN
This project was a redesign of the company identity. Our mission was to make an evolution of the brand and keep
some elements of the old logo.
.
LOGO APLICATION
We created all the corporate stationary for the company, letter format, envelope letter, cards for the managers,
managers and sellers and accounting stationery like the receipt..
Click
WEB DESIGN
The website of the company was designed with an interactive home. The goal was create a web design with a
different interface in where the customers could remember the website because of its innovation.
WINDOWS DISPLAY
LOGODESIGN
Reaina Diana is the name of a restaurant in BogotĂĄ, we create all the branding design with the colaboration of the customer. the
inspiration here was the Kietsch and Pop style.
PACKING DESIGN
MMMM MM&sushiroll &sushiro
&sushiroll
BRANDING DESIGN
ïïĄïș
 
&
S
U
S
H
I
R
O
L
L
MAGNETIC
SCHEDULE
DESIGN
This product wa designed for a
Languagues Company.The problematic
of this customer was that, they need to
chance the activities schedule every
week. for this reason we propose a
magnetic schedule, which can change as
the customer need, the schedule have
magnetic cards with icons, who represent
the different activities and the levels of
the students. the User just have to locate
the magnetic card in the space of the
activieties time.
USER EXPERIENCES
Vocabulary
A
BC
Video Club Listening
Writing
Reading
Song Club
Arts
Close up
Speaking
Si no lo sabias
INFOGRAPHIC
FOR WEB
CAMPAIGN
COVER DESIGN
VERSES BOOK
tus Coplastus Coplas
MORE
EXPLORATIONS
MODEL IN
3DMAX
POSTER
MADE IN
PHOTOSHOP
DRAWING
WITH PEN
DRAWING
WITH PEN
DRAWING
WITH PEN
DRAWING
WITH PEN
DRAWING
WITH PEN
Schreiner Straße 55 c/o Schumacher, 10247 Berlin
(Deutschland) (+49)15784713812
jesieluque@gmail.com
Skype jesieluque
CONTACT ME
Portfolio

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Portfolio

  • 3. This is my design portfolio, just a part of my last tree years of work. Throughout my career IÂŽve explored three important fields of the designÂŽs world and each one of them have added important ingredients to achieve an integral design. “Product design” , “Graphic design”, are two fields that IÂŽve worked on. In this portfolio you can find projects that arise from problems of the community, they were developed to improve their lifes quiality. Other projects emerged from reflexions and concepts, which finally turned into a design opportunity. Teamwork improves my performace as a designer; it is necessary to integrate the view and the work of other disciplines to develop in a complete and efficient way my products. Design is my passion and my life style. I love being a designer because i can set the enviroment as the people need. MY DESIGN THINKING
  • 5.
  • 6. IÂŽm CĂŒsine is a game for cooking molecular recypes, with the playmateÂŽs help. the goald of this project is, that the people strengthem personal relationships with the persons, who contribute to built their personal identity everyday. IÂŽm cĂŒsine aim that the players can share a fun time playing and chating in the Kitchen in accompanied by their families, friends, Work collegues, couple, and with the children (if they are parents). Each one of them built diferent topics of the personÂŽs life for this reason iÂŽm cĂŒsine have five diferent games, in where the players can cook diferent molecular recyps, with diferent thematics. C Romantic Cook Whith your Couple F Union Cook Whith your Family W Knowledge Fr Emotions Cook Whith your Friends cook whith your collegues PLAYING AND COOKING TOGETHER
  • 7. Ch Magic IÂŽm magic CĂŒsine is the Parenthood product line, it was developed for parents who want to remember how is be a kid again, and learn aboud their children. In this game the only loser is the player that doesnÂŽt assume the roll that he or she have to play. The roll and the tasks that the player have to do are importants ingredients to get the final result, the magic recype. In the game all are wizards cooking special recypes, the players have challenges like create new Spells, singing songs while they are cooking, taste new and odd flavors and so on. The wand is one of the most important tools in the game, it contain the “magic dust”, it will be used in several recypes.
  • 8. Magic Cards This cards have the steps of the game, and the tasks that the player should do. there are 10 diferent recypes, 4 are are the main recypes and the other 5 are complement recypes. Through this accesorie, will be posible create recypes with the form of Spagueties. this on will make posible the “snakes” recype. Snakes glow those are molds with the cloudÂŽs form, which will do posible one of the main recypes. Frozen Clouds Each one of them contein the chemics, important ingrtedient to cook the molecular recyps. one Wand contain sodium alginate and the other one agar agar. Magic Wands
  • 9. Wheel # 1 main recypts Wheel #2 main ingredients for the recypt, vegetables and fruits. Wheel #3 complementary recyps Box for the recypts Botton to turn round the wheel #2Botton to turn round the wheel # 1 Botton to turn round the wheel # 3
  • 12.
  • 13. Drink wine is a social act, where the people share time and talk about thounsend of stories. the most of the important conversations about the life are sourounding a cup of wine, This project claim that the people have fun with the activitie of drink wine. the project “Embrujo” took the red wineÂŽs propertie of create clear stain in a PH peaper, leaving to many figures with diferents colors on the paper. Embrujo was created, for the people who want to have a “Mystic moment” beeing “gypsies” for a while. The Idea with this product is that the user has to read the future of its partner, through the figure that the wine leaves into the cups botton. A DIFFERENT WAY TO DRINK WINE
  • 15. Sphere Candle PH Paper Cup #2 Cup #1 Table with pictograms
  • 16. First prepare your table and your cups. As well as you see there are two cups, the smaller one go inside the other, but between of them you must to put the paper. Then enjoy your wine (doesnÂŽt matter which wine you drink, just remember must be red wine). When you finish your wine, its time to play! take out the smaller cup from the bigger one and introduce it, into the place, where the cup can stay in the table. In the end the paper will have a stain from the Wine. Now the cup it's your “crystal ball” through it you can see the future. On the other Hand on the table you can see small pictograms with different meanings and then you have to compare the pictograms and the “stains” on the papier". With the help of the pictograms, you can to read and improvise histories from them. 1 2 3 4 5 6
  • 17.
  • 18. LETÂŽS START TO PLAY VIDEO GAMES This project emerged from the need of some profesional video gamers, to have a confortable moment while they are playing video games. The foremost aspect in this desgn is the ergonomy, because of the wrong positions of the body, the video gamers performance is no the best, cosencuently this project claim to resolve this ergonomy problems through furniture design, who helps the user to be confortable and increase the performance. Acording with some interviews the Users rather to play ond the floor instead of a chair with legs, for this reason START keep this aspect., and took advantage of the body positions.
  • 21.
  • 22. This design was an answer for a Social problem in Colombia. The Colombian children are growing up without accompanied by their parent. Most of the time the adults are busy working or spending time on their own stuff, and the children are alone in front of the TV, playing video games or surfing on the internet with their gadgets. Because of that the relationship between parents and kids is broken, there is not family time. Our Jangala is a Board game in big scale designed for kids and adults in where both can share time together and build their relationship throughout the games. The most important component of the design is the exchange role, parents become children again and the kids become guiders in the game, therefore each one of them can get to know each other. This game was designed for an open place in where the people can enjoy the game like a park, parents and kids can use all the components of the game. This game is inspired in the jungle, the intention is live at Jungle environment. PLAYGROUND FOR ADULTS AND KIDS
  • 23. The Colors ways There are different ways to start the game, the gamer can decide where to start. The paths have boxes, each box has an instruction for the gamer. The Roulette This component is located in the middle of the park and has two functions: to decide which kind of character is the gamer (in this case which animal have to represent) and how many steps he/she should run. The Animals In the game are 4 stations in where the gamer have some challenges to overcome. These stations have the scale for an Adult and kids can use. The Mountains This game have and important commitment with the environment, and have natural spaces that are part of the game and the experience. An example of a challenge that involves the mountains is « Fly, fly like an Eagle, the first eagle that arrive to the highest part of the jungle, decide the next challenge for the loser» The Augmentet Reality In some parts of the park are QR codes with augmented reality surprises. This game aim mix the technology that the new generation of kids is interested and the «old school games» that the adults had used to play. The Animals The Mountains 2 3
  • 24. The color ways The roullete The Augmentet Reality 1 4 5
  • 26.
  • 27. Creating Big Worlds for big dreamers.
  • 28.
  • 29. DEVELOPING DESIGN IDEAS FOR MY OWN CLIENTS GlĂŒck its a design Studio that arise in Colombia, since 3 years ago. the GlĂŒck`s approach is created communication paths between our Costumer and their consumer, throught integral solutions of design. This studio its a co-work with Industrial designer Colleague. GlĂŒck have designed several graphic projects for several companies, as well the design studio have developed Branding design for diferent kinds of companies from restaurants to stores
  • 30. Brand design CAMPAIGN DESIGN FOR SONY XPLOD this advertisign piece, a Sony xplod launch campaign. it was used in all latin america. glĂŒck created not only the graphic piece but the slogan of the campaign too. “ feel the power at the speed of the light”
  • 32. FURNITURE FOR PRODUCT EXHIBITION. This Furniture response to the SonyÂŽs corporate identity. The goal of this design was to show and sell in the best way the car audio product line. We used carbon fiber vinyl to stand out the qualities of the product. Besides for the building we used Medium Density Fibreboard (MDF), Red and black laminate Formica.
  • 34. DESIGN OF PRODUCT CATALOGS the most resenly work of GlĂŒck is the catalog 2015 for sony xplod, with the last products for all latinamerica.
  • 37. MAGAZINE EDITION MĂĄxima potencia y calidad de sonido, hoy en dĂ­a los principales temas musicales tienen un gran Ă©nfasis en las frecuencias bajas, es por ello que Sony desarrollo MEGA BASS para optimizar la reproducciĂłn de los bajos. La nueva lĂ­nea 2015 posee iluminaciĂłn rĂ­tmica que se sincroniza con tu mĂșsica. - CDXG3150UV CDX-G1150U - XS-N6950 con Fluido MagnĂ©tico. Dale a tu mĂșsica un sonido enriquecido, claro y potente, gracias al Fluido MagnĂ©tico, esta tecnologĂ­a desarrollada por la NASA elimina los amortiguadores de sonido, comĂșnmente llamado suspensiĂłn o araña y en lugar de ello contiene Fluido MagnĂ©tico alrededor de la bobina, que reduce la distorsiĂłn, optimizando el consumo de energĂ­a y mejorando la calidad del sonido en las frecuencias altas y medias. Doble bobina 12” Bobina simple 12” ESPACIO PARA DEALERS Aumentamos la potencia 34% y redujimos el tamaño de los crossovers en mas de un 30% respecto del modelo anterior . Pura eïŹciencia, con mĂĄxima potencia y calidad de sonido. ELPRIMER BAJOLED DELMUNDO XS-LEDW12 CONTROLADO DESDE TU SMARTHPHONE DISTRIBUIDOR NACIONAL AUTORIZADO TEL: 3420210-6919959-3187649626 Encuentra todo el portafolio de Sony Xplod con nosotros Requiere Xperia o smarthphone android 2.2 en adelante con App Remote instalado y Autoestereo Sony: MEX-N6050BT, MEX-N4050BT, MEX-N5050BT, XAV-602BT, XAV-612BT, o XAV-712BT. Soul-Shaking Clarity 1800WMAX.
  • 38. BRANDING DESIGN AND APLICATIONS With the branding design we create the most creative and innovative Logos for the companies. Sometimes we should create from the name to the logo application, and other times we re-design the companies face, managing as a “face refresh” and donÂŽt losing all the identity, that make unique the brand.
  • 39. Logo in witheProportions LOGO REDESIGN This project was a redesign of the company identity. Our mission was to make an evolution of the brand and keep some elements of the old logo. .
  • 40. LOGO APLICATION We created all the corporate stationary for the company, letter format, envelope letter, cards for the managers, managers and sellers and accounting stationery like the receipt..
  • 41. Click WEB DESIGN The website of the company was designed with an interactive home. The goal was create a web design with a different interface in where the customers could remember the website because of its innovation.
  • 43. LOGODESIGN Reaina Diana is the name of a restaurant in BogotĂĄ, we create all the branding design with the colaboration of the customer. the inspiration here was the Kietsch and Pop style.
  • 45. MMMM MM&sushiroll &sushiro &sushiroll BRANDING DESIGN ïïĄïș   & S U S H I R O L L
  • 46. MAGNETIC SCHEDULE DESIGN This product wa designed for a Languagues Company.The problematic of this customer was that, they need to chance the activities schedule every week. for this reason we propose a magnetic schedule, which can change as the customer need, the schedule have magnetic cards with icons, who represent the different activities and the levels of the students. the User just have to locate the magnetic card in the space of the activieties time.
  • 47. USER EXPERIENCES Vocabulary A BC Video Club Listening Writing Reading Song Club Arts Close up Speaking
  • 48. Si no lo sabias INFOGRAPHIC FOR WEB CAMPAIGN
  • 49. COVER DESIGN VERSES BOOK tus Coplastus Coplas
  • 57. Schreiner Straße 55 c/o Schumacher, 10247 Berlin (Deutschland) (+49)15784713812 jesieluque@gmail.com Skype jesieluque CONTACT ME