2. 1
UNIQLO devotes making clothes for everyone.
• UNIQLO, founded in Japan in 1984, has grown to be a global apparel brand in
recent years.
• The name, UNIQLO, comes from the words “unique” and “clothing” –
simple and clever, just like its clothes, which are known for being high-quality,
innovative, functional and affordable.
• UNIQLO devotes itself on making comfortable and simple clothes for people of
all ages, all genders and all places. It does not matter people are looking for
casual wears or business garments; They will always find things in UNIQLO. Like
the founder of the brand says:
– “UNIQLO clothes are made for all” and uniquely for everyone.
Picture found: https://www.ivanhoecambridge.com/en/news-and-media/news/2019/10/uniqlo-centre-eaton-montreal
3. 2
There is a lot of fun to be discovered in UNIQLO
• People feel enjoyable when shopping with UNIQLO, because the shopping
experience is not only about clothes – but there is a lot of fun as well.
• It is never too late to surprise people with brilliant collaborations. UNIQLO has
partnered with Disney, Marvel, Line Friends, Sesame Street, Hello Katie, Minion,
Pokemon, Keith Haring, Kaws, Doraemon, etc. The choice of collaborations taps
into arears of pop culture, high fashion design, anime, and a lot more niche
interest that people can find.
Picture found: https://jingdaily.com/why-luxury-mass-collaborations-in-china-are-booming/
https://www.highsnobiety.com/p/every-uniqlo-collaboration-details/
4. 3
UNIQLO = Style + Quality + Fun +Affordability
• UNIQLO offers all diversified clothing styles, where people can choose from its
seasonally well-designed collections. Its U collection, Heat-tech line, Cashmere
products are all well-known.
• High-quality is always guaranteed, and UNIQLO builds its reputation on it.
Clothes made by UNIQLO uses a number of signature technologies so that
texture and durability are both ensured.
• Fashion can be affordable without being disposable. People do not need to
spend hundreds of dollars on a single piece of garment and still dress up
perfectly.
5. 4
People are well connected with UNIQLO on social media
platforms that they prefer.
• UNIQLO connects people around the world through different channels,
effectively and efficiently.
• Each home page of UNIQLO main site has a direct access to the local social
media presence, with more or less emphasis according to the country.
Meanwhile, UNIQLO absorbs different elements into its strategy according to
people’s preference.
• Importantly, UNIQLO creates easy access to direct shopping process through
social media platform. E.g. on Instagram UNIQLO includes tags on products in
the post , provides product descriptions, and directs people to the shopping
page if they are interested.
6. 5
UNIQLO wakes up people surprisingly on social media.
• The UNIQLO Dry Mesh Project invents a new way to be on Pinterest to wake up
Pinterest users.
• What it does is to set out to hijact some of the most popular topics and
categories on Pinterest, and jolting the inattentive pinboard users from
“scrolling slumber” as Digital Buzz puts it. When Pinterest users scrolled
through their favorite categories, they eventually saw an eye-open vertical
showcase of UNIQLO’s shirts, along with vivid colors, images and scores of the
UNIQLO logo.
• With such an innovative way to catch people’s attention, UNIQLO is able to
successfully increase its brand awareness and improve social popularity.
Picture found: http://www.advertolog.com/uniqlo/design/uniqlo-storms-pinterest-17500555/resizes/1024/
