It's not too late to brighten up your holiday marketing campaigns if you use our exclusive tips, tools, and techniques.

1. 8 Strategies
to Make Your B2B Marketing
Sparkle this Season

2. B2B marketing can be a real challenge.
So we’ve created a checklist to
help you engage with your
customers & prospects.

3. Send a Personal
Holiday Greeting
1

4. People don’t buy products.
They do buy:
People, Purpose, Promise

5. Business is personal,
so personalize it!

6. Say “Thank You.”
Then, say it again for
good measure.

7. Give a Gift
2

8. Create content that provides value.
Answer a question or solve
a problem with a:
Infographic, whitepaper, tutorial, or video

9. Be Found
3

10. The holidays are hectic!
Employees take more time off.
Businesses operate on abbreviated schedules.
Prospects may be less responsive;
Businesses may be less reachable.

11. Ensure prospects & leads can find:
- Holiday hours
- Customer service
- Sales representatives
- Company contact information
Don’t leave your leads feeling lost!

12. Take Advantage
of the Year End
4

13. New Year’s is a time for retrospective
& prospective reflection.
Analyze industry statistics to predict
industry outlook.
Evaluate successful content to
anticipate new leads.

14. Be Creative
5

15. There’s a time & place for fun. See?
(We are great at email, not so great at singing!)

16. Let loose a little.
Use unexpected emojis in email subject lines.
‘Tis the season to socialize on social media.
Have fun with holiday puns in blog articles!

17. Converse with your customers in an
approachable way to build brand loyalty.
Your customers are having holiday fun.
Your business should too!

18. Update Your Company
LinkedIn Page
6

19. LinkedIn may be the most critical social
channel for a B2B business.
Set up an official company page if you
haven’t already.

20. TO-DO:
- Start networking groups
- Share your best content
- Capitalize on paid social advertising
OPTIONAL:
- Update logos & branding with holiday
themes (ribbons, snowflakes, or holly)

21. Talk Up Your
Involvement
7

22. ‘Tis the Season of Giving
The holidays are an ideal time to
partner with nonprofits and contribute
to giving campaigns.

23. It’s the Thought That Counts
Whether your company is making a
monetary donation, gift-matching, or
organizing employee volunteer
efforts, share the news!

24. Spread the Cheer, Far & Near
Your involvement spotlights you and raises
awareness for the organization you help.
Moreover, customers will understand
what’s important to your brand.

25. “Re-Wrap”
Top Content
8

26. Analyze old content to determine what
generated the greatest engagement
(likes, comments, shares), or drove the
most traffic to your website.

27. Go Green
Re-create with ho-ho-holiday spin!
Refresh in a different medium
(this SlideShare was a blog first).
Repurpose to generate evergreen content
(perpetually relevant).

28. Make your list.
Check it twice.

29. Conclusion
Throughout the holiday season (and
all year round) identify what your
customers value and continuously
apply these insights to become a
better B2B marketer.

30. Holiday Marketing
Headquarters
The brightest campaigns begin with our exclusive
tips, tools, and techniques.
www.icontact.com/holiday-hq