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Mobile Health and Wellness Integration
& Patient Engagement Platform

Integrate. Quantify. Engage. Wellth.
Presented by:
Marty Jaramillo
mj@yingoyango.com
Andy Quinn
andy@yingoyango.com
01/30/14

1
From Physical Therapist to Health Concierge
to Yingo Yango
•

I.C.E. Physical Therapy –
Orthopedic & Sports, hands-on,
integrated practice for prominent, highprofile clients.

•

Health Concierge – clients required
coordination among a team of health
providers and services. I have
quarterbacked my patient’s eco-system
of health for 20 years.

•

Yingo Yango – use mobile technology
to manage these eco-systems and
integrate all health and wellness content,
data and providers for a broader
spectrum of end-users.

01/30/14

2
What We Do
Yingo Yango is a patient
engagement platform that
integrates healthcare teams,
wellness programming and
resources.
•

Connects the “Dots of Health” for the
individual.

•

Connect to your Docs, to meds, to
food, to fitness, to flu shots, to the
Insurance company, and everything
in between.

•

Personalized for you.

1/24/14

3
The Yingo Yango Team
Our team consists of leaders in the medical, financial, media, wellness, marketing and
technology industries.

Marty Jaramillo, Founder & CEO

Michael Doron, CRO

Heralded as the “physical therapist to the
stars,” and one of the most recognized
and sought after physical therapists,
health coaches and fitness professionals
in the U.S.

Director of Sales, Ogone Payment
Services and business development and
planning executive for technology and Web
2.0 companies.

Scott Williams, Partner & COO
Founder & CEO, Hitchcock Partners and
brand development strategist; former
marketing and creative executive at
Starwood, Morgan’s Hotel Group, HBO,
CBS and ESPN.

Steven M. Adler, CFO

Andy Quinn, CTO
COO, QuickCompliance, healthcare and
compliance e-learning products.

Jessica Goldfarb, GM
Consultant and lawyer for employment and
management in digital media and design;
former Clinton Administration policy
advisor.

CEO, Financial Summit Ventures

1/24/14

4
The Challenge

“The success of wellness programs hinges
on whether employees or patients engage. ”
Sources: Towers Watson Employer Survey on Purchasing Value in Health Care (2010); NIHCM Foundation (May 2011)

1/24/14

5
The Problem We Solve
Today, despite “best in breed” health and wellness
programming, employers, carriers and providers struggle to
achieve the desired outcomes. Enterprises have the best
opportunity to be successful, as they are closest to the
individual. Obstacles remain, including:
•
•
•
•
•
•
•
•
•
1/24/14

Eco-systems of care, programming and content remains
highly fragmented.
Programs are too siloed.
No coordination or referrals within and among providers
and programs.
Poor tracking mechanisms, data, and analytics.
Unengaged individuals.
At best, intermittently engaged and without sustainable
outcomes.
Unhealthy behaviors continue and high re-admission
rates have lead to ever rising costs.
Don’t create a lasting impact on “lifestyle management”
or create a “culture of wellbeing.” (Rand Study 2014)
Not HIPAA-compliant.
6
Value Creation
•

Integrate. Connectivity, communication and customization
for all vendors, providers, carriers, and apps into ONE
platform through ONE log-in. Yingo Yango is NOT a wellness
provider. We simply connect the dots within the eco-systems
of care in place.

•

Quantify. Generate data and analytics to create actionable
tools and methodologies. Our patient population management
platform identifies gaps in care, reduces re-admission rates,
and drives costs down for our clients.

•

Engage. Deliver a simple and personal system that
encourages participation, health accountability, and behavior
change.

•

Wellth. A new culture of “Wellth through tools and the means
for individuals to get healthier.

10/18/13

7
How We Do It
•

•

Secure and HIPAA-compliant
communication and admin tools.
Technology Agnostic.

•

Stand alone white-label mobile app or web
with one secure log-in.

•

1/24/14

Pre-Populate disease states, health
conditions, or topics into “Health Circles”
integrating ecosystems of care – providers,
carriers, programming, referrals, resources,
content, other apps, and vendors.

Opt-in solution keeps the patient in control.

8
An Integrative Approach

“[O]ver the next three to five years, 48
percent of employers intend to shift their
focus toward wellness programs that
improve productivity and reduce absence
rather than fixating on healthcare costs.”
The National Business Group on Health, quoted in “Workplace Wellness: Not Just About the Dollars” (LinkedIn Jan 17, 2014) )

1/24/14

9
Case Study: Ogilvy
Powered By Yingo Yango
White Label Integration Program

• Extensive existing corporate wellness
program. Highly Fragmented
• No communication amongst vendors
or to employees
• Providers/Vendors included: Aetna,
CHS Onsite, Take Care Health by
Walgreens, Restaurant Associates,
CCA
• 15,000 employees in 400 offices

300% increase in
engagement to
date!
1/24/14

Business Model
• Low–Cost Solution. $.59 - .$79 pp/pm
• Recurring subscription revenue for
less than $12/user/year.
10
Advisory Board & Investors
Our team consists of leaders in the medical, financial, media,
wellness, marketing and technology industries.
Richard Braddock
Former CEO, Priceline.com

Nick Beim
Partner and Managing Director, Venrock
(Venture Capital for Technology)

Chris Cuomo
Journalist, CNN

Brian Halpern, MD
Chief of Primary Care Sports Medicine Service, Hospital for Special Surgery

Alexander S. Preker
President of Health Investment & Financing; Adjunct Associate Professor at Columbia, NYU and the Ichan
School of Medicine at Mt. Sinai; former Chief Economist, health sector at the World Bank

Healthcare Transformer
1/24/14

11
Milestones
Funding
✓ Series A Round.
✓ Connecticut Innovations (State Private Equity Div.).
Product
✓ Platform built out and Beta completed.
✓ Released Beta App to Apple App Store.
✓ Platform launch in Android.
✓ Platform launch on Web.
✓ App & Content Integration.
Customer Development
✓ On-Boarding First Enterprise and Provider client
✓ EMPLOYER ,CARRIER, and PROVIDER Traction
✓ Multiple Distribution Channels via Re-Sellers
Team Development
✓ Hired Andy Quinn, CTO, + Dev Team.
✓ Richard Braddock, former CEO Priceline, appointed Chmn of Board.
1/24/14

12
Milestones (cont’d)
Academy
✓ Startup Health, Healthcare Transformers Academy
(Spring 2013) Chaired by former TimeWarner CEO
Jerry Levin in partnership with GE healthyimagination initiative.
Event participation
✓ SXSW Accelerator Competition (Jan 2014)
✓ JP Morgan Healthcare Conference (Jan 2014).
✓mHealth Summit (Dec 2013, Dec 2012).
✓ Cleveland Cinic’s Medical Innovation Summit (Sept 2013).
✓ HIMMS (March 2013)
✓ NY Life Sciences & Healthcare Venture Summit (March 2013).

1/24/14

13
Road Map
Funding
◎ Series B Round.
Product
◎ Wellth Meter [Quantified Self] development.
◎ Wearable & Device integration [Withings,
Jawbone, Fitbit]
Customer and Team Development
◎ EMPLOYERS, CARRIERS, and PROVIDERS
◎ Multiple Distribution Channels via Re-Sellers
◎ Build Out Development Team

10/18/13

14
Thank You!

www.yingoyango.com

1/24/14
Appendix

1/24/14

16
Source: North Castle Partners Presentation featured at the Capital Roundtable Conference:
Investing in Health, Wellness and Personal Care (May 2012)

Today:
The Health, Wellness,
and Active Living is a
~$1 Trillion Industry

Healthy Lifestyle
($282B)
• Weight Management
• Sports Nutrition
• Organic/Natural Products
• Vitamins/Supplements
• Food/Gourmet/Specialty/Ethic

1/24/14

Fitness, Sports & Recreation /
Active Living
($412B)
• Fitness Equipment
• Performance Apparel
• Action Sports
• Health Clubs
• Gear/Services
• Team Sports

Consumer Health,
Beauty & Personal Care, Other
($479B)
• Behavioral
• Home Healthcare Products & Services
• Alternative Medicine
• Outpatient Rehab
• Spas & Services
• Beauty & Personal Care Products
• Education

17

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Yingo yango presentation (january 2014)

  • 1. Mobile Health and Wellness Integration & Patient Engagement Platform Integrate. Quantify. Engage. Wellth. Presented by: Marty Jaramillo mj@yingoyango.com Andy Quinn andy@yingoyango.com 01/30/14 1
  • 2. From Physical Therapist to Health Concierge to Yingo Yango • I.C.E. Physical Therapy – Orthopedic & Sports, hands-on, integrated practice for prominent, highprofile clients. • Health Concierge – clients required coordination among a team of health providers and services. I have quarterbacked my patient’s eco-system of health for 20 years. • Yingo Yango – use mobile technology to manage these eco-systems and integrate all health and wellness content, data and providers for a broader spectrum of end-users. 01/30/14 2
  • 3. What We Do Yingo Yango is a patient engagement platform that integrates healthcare teams, wellness programming and resources. • Connects the “Dots of Health” for the individual. • Connect to your Docs, to meds, to food, to fitness, to flu shots, to the Insurance company, and everything in between. • Personalized for you. 1/24/14 3
  • 4. The Yingo Yango Team Our team consists of leaders in the medical, financial, media, wellness, marketing and technology industries. Marty Jaramillo, Founder & CEO Michael Doron, CRO Heralded as the “physical therapist to the stars,” and one of the most recognized and sought after physical therapists, health coaches and fitness professionals in the U.S. Director of Sales, Ogone Payment Services and business development and planning executive for technology and Web 2.0 companies. Scott Williams, Partner & COO Founder & CEO, Hitchcock Partners and brand development strategist; former marketing and creative executive at Starwood, Morgan’s Hotel Group, HBO, CBS and ESPN. Steven M. Adler, CFO Andy Quinn, CTO COO, QuickCompliance, healthcare and compliance e-learning products. Jessica Goldfarb, GM Consultant and lawyer for employment and management in digital media and design; former Clinton Administration policy advisor. CEO, Financial Summit Ventures 1/24/14 4
  • 5. The Challenge “The success of wellness programs hinges on whether employees or patients engage. ” Sources: Towers Watson Employer Survey on Purchasing Value in Health Care (2010); NIHCM Foundation (May 2011) 1/24/14 5
  • 6. The Problem We Solve Today, despite “best in breed” health and wellness programming, employers, carriers and providers struggle to achieve the desired outcomes. Enterprises have the best opportunity to be successful, as they are closest to the individual. Obstacles remain, including: • • • • • • • • • 1/24/14 Eco-systems of care, programming and content remains highly fragmented. Programs are too siloed. No coordination or referrals within and among providers and programs. Poor tracking mechanisms, data, and analytics. Unengaged individuals. At best, intermittently engaged and without sustainable outcomes. Unhealthy behaviors continue and high re-admission rates have lead to ever rising costs. Don’t create a lasting impact on “lifestyle management” or create a “culture of wellbeing.” (Rand Study 2014) Not HIPAA-compliant. 6
  • 7. Value Creation • Integrate. Connectivity, communication and customization for all vendors, providers, carriers, and apps into ONE platform through ONE log-in. Yingo Yango is NOT a wellness provider. We simply connect the dots within the eco-systems of care in place. • Quantify. Generate data and analytics to create actionable tools and methodologies. Our patient population management platform identifies gaps in care, reduces re-admission rates, and drives costs down for our clients. • Engage. Deliver a simple and personal system that encourages participation, health accountability, and behavior change. • Wellth. A new culture of “Wellth through tools and the means for individuals to get healthier. 10/18/13 7
  • 8. How We Do It • • Secure and HIPAA-compliant communication and admin tools. Technology Agnostic. • Stand alone white-label mobile app or web with one secure log-in. • 1/24/14 Pre-Populate disease states, health conditions, or topics into “Health Circles” integrating ecosystems of care – providers, carriers, programming, referrals, resources, content, other apps, and vendors. Opt-in solution keeps the patient in control. 8
  • 9. An Integrative Approach “[O]ver the next three to five years, 48 percent of employers intend to shift their focus toward wellness programs that improve productivity and reduce absence rather than fixating on healthcare costs.” The National Business Group on Health, quoted in “Workplace Wellness: Not Just About the Dollars” (LinkedIn Jan 17, 2014) ) 1/24/14 9
  • 10. Case Study: Ogilvy Powered By Yingo Yango White Label Integration Program • Extensive existing corporate wellness program. Highly Fragmented • No communication amongst vendors or to employees • Providers/Vendors included: Aetna, CHS Onsite, Take Care Health by Walgreens, Restaurant Associates, CCA • 15,000 employees in 400 offices 300% increase in engagement to date! 1/24/14 Business Model • Low–Cost Solution. $.59 - .$79 pp/pm • Recurring subscription revenue for less than $12/user/year. 10
  • 11. Advisory Board & Investors Our team consists of leaders in the medical, financial, media, wellness, marketing and technology industries. Richard Braddock Former CEO, Priceline.com Nick Beim Partner and Managing Director, Venrock (Venture Capital for Technology) Chris Cuomo Journalist, CNN Brian Halpern, MD Chief of Primary Care Sports Medicine Service, Hospital for Special Surgery Alexander S. Preker President of Health Investment & Financing; Adjunct Associate Professor at Columbia, NYU and the Ichan School of Medicine at Mt. Sinai; former Chief Economist, health sector at the World Bank Healthcare Transformer 1/24/14 11
  • 12. Milestones Funding ✓ Series A Round. ✓ Connecticut Innovations (State Private Equity Div.). Product ✓ Platform built out and Beta completed. ✓ Released Beta App to Apple App Store. ✓ Platform launch in Android. ✓ Platform launch on Web. ✓ App & Content Integration. Customer Development ✓ On-Boarding First Enterprise and Provider client ✓ EMPLOYER ,CARRIER, and PROVIDER Traction ✓ Multiple Distribution Channels via Re-Sellers Team Development ✓ Hired Andy Quinn, CTO, + Dev Team. ✓ Richard Braddock, former CEO Priceline, appointed Chmn of Board. 1/24/14 12
  • 13. Milestones (cont’d) Academy ✓ Startup Health, Healthcare Transformers Academy (Spring 2013) Chaired by former TimeWarner CEO Jerry Levin in partnership with GE healthyimagination initiative. Event participation ✓ SXSW Accelerator Competition (Jan 2014) ✓ JP Morgan Healthcare Conference (Jan 2014). ✓mHealth Summit (Dec 2013, Dec 2012). ✓ Cleveland Cinic’s Medical Innovation Summit (Sept 2013). ✓ HIMMS (March 2013) ✓ NY Life Sciences & Healthcare Venture Summit (March 2013). 1/24/14 13
  • 14. Road Map Funding ◎ Series B Round. Product ◎ Wellth Meter [Quantified Self] development. ◎ Wearable & Device integration [Withings, Jawbone, Fitbit] Customer and Team Development ◎ EMPLOYERS, CARRIERS, and PROVIDERS ◎ Multiple Distribution Channels via Re-Sellers ◎ Build Out Development Team 10/18/13 14
  • 17. Source: North Castle Partners Presentation featured at the Capital Roundtable Conference: Investing in Health, Wellness and Personal Care (May 2012) Today: The Health, Wellness, and Active Living is a ~$1 Trillion Industry Healthy Lifestyle ($282B) • Weight Management • Sports Nutrition • Organic/Natural Products • Vitamins/Supplements • Food/Gourmet/Specialty/Ethic 1/24/14 Fitness, Sports & Recreation / Active Living ($412B) • Fitness Equipment • Performance Apparel • Action Sports • Health Clubs • Gear/Services • Team Sports Consumer Health, Beauty & Personal Care, Other ($479B) • Behavioral • Home Healthcare Products & Services • Alternative Medicine • Outpatient Rehab • Spas & Services • Beauty & Personal Care Products • Education 17