JG Marketing Design is a freelance marketing and design company that specializes in content marketing, social media marketing, branding, and web design for startups, small businesses, and digital marketing agencies. The document outlines JG Marketing Design's target markets, including startups, entrepreneurs, small businesses, and digital marketing agencies needing outsourced services. It then provides sample customer profiles for a tech startup, local small business owner, and freelance marketer. The document concludes by setting campaign goals of brand awareness, sales, and lead generation and defining metrics to measure performance against these goals.

1. JG
MARKETING
DESIGN
Campaign Goals
Jessica Gold | jessgold.marketingdesign@gmail.com | http://jgmarketingdesign.com

2. ABOUT US
JG Marketing Design is a freelance marketing and design
company specializing in brand strategy and content
marketing services for start-ups, entrepreneurs, small
businesses, and digital marketing companies.We use a
unique and personalized approach to content creation and
strategy, incorporating cultural marketing, social media
marketing, web design, brand strategies, SEO, UX, research,
and analytics for all your digital marketing business needs.
If It Can Be Imagined, It Can Be Created.

3. ABOUT US
If It Can Be Imagined, It Can Be Created.
JG Marketing Design helps...
-Small Businesses
-Start-ups
-Freelancers
-Digital Marketing Companies
Offering flexible, personalized, and intuitive
marketing and design freelance services,
incorporating cultural customization and highly
researched analysis to strengthen our clients’
online presence, increase brand awareness,
credibility, customer loyalty, lead generation, and
overall ROI.
Our highly-skilled, diverse team uses a unique approach
to develop, revamp, or strengthen our clients' brand
strategy and content creation, incorporating social media
marketing, SEO, research and analytics, brand strategies,
and web design for their digital marketing needs.

4. WHO WE ARE?

5. TARGET
MARKET
• Start-ups
• Entrepreneurs
• Small businesses with 5 -15
employees
• Digital marketing companies
that need to outsource or
do not specialize in a
specific area we do

6. TARGET MARKET PROFILES
START-UP
A start-up company that is pretty tech savvy, and comfortable
with communicating remotely, familiar with using
communication apps, cell phones, and social media to
coordinate with others. Have little funding and just need the
basics, but a more creative personalized touch. Due to
financials and just starting up, company needs offsite marketing
team to help with content marketing and social media strategy.
Use low-budget targeted Facebook Ads and need engaging and
entertaining video content to be able to share on Twitter, and
Facebook. Facebook because of it being the most populated
social media channel and Twitter because video content shared
is generally 2.5 times more likely to get replies, 2.8 times more
retweets, and 1.9 times more favorites.The start-up with having
so much going on wants a more flexible marketing team that
can adapt to their changes and be understanding of not always
being as organized and together as other older more
established businesses.
Typically request content for Facebook & Twitter
INDUSTRIES
Technology, Digital Brands, mobile apps, AI software,
Market Research, Small or local Digital Marketing
teams who need to outsource

7. CUSTOMER PROFILE: TECH START-UP
Mark Z
CEO for mobile app –
Tech Start-Up
Demographics
• 32
• females and males
•High school, partial college or
Bachelors Degree (often bored in
school and do not complete college
degree)
•Income
• Has supporting parents, and girl friend
• NewYork, City US
Buying Habits
• CEO
• needs 1-2 post on each channel daily
• Facebook,Twitter, Instagram
• Social Media Analytics, content
conversion rates, like, replies,
retweets/reshares, views,
Psychographics
• motivated, frustrated by past bosses
• Believes in hard work paying off
• Lifestyle
• Innovative, creative, energized
• computer programming, video games, soccer,
football, design, mobile apps,YouTube, Netflix
• Content & Messaging
• Low cost, highly targeted Facebook ads (helps
with lead prospects and brand awareness.Also
entertaining and engaging video content to
help with brand awareness and credibility used
forTwitter & Facebook, and occasionally
Instagram. Goal is to have strong CTA on
content to get people to download mobile app,
using adds to monetize app and make money
for their start-up.

8. START-UP PROFILE GOAL(S)
1.) Promotion for launch of app - Main Goal
2.) Sales get people to download app to receive money from advertisements in app being
viewed
3.) Brand Awareness: help draw attention to company and app to help with CTA and
make people feel more comfortable and familiar with their brand and product/service

9. CUSTOMER PROFILE: LOCAL SMALL BUSINESS OWNER
Maria Russo
Italian Restaurant
Owner (Mom &
Pop type style) –
Local small business
owner
Demographics
• 50
• female
• Bachelors in communication
•45,000
•Married for 25 years, has children
and grand child
• local (Orlando, FL area)
Buying Habits
• Owner, chef, grandmother
•Quick & easy, Italian foods,
handcrafted original, Etsy shopper
• 2-3 times daily Instagram
•3-4 times on Facebook/wkly
•Facebook, Instagram,YouTube,
twitter
•number of sign ups, website
activity, number of customers,
reviews left online, and number of
customers who return after 1st visit
Psychographics
• values online marketing, but not very tech savvy
• wholesome family values, mom & pop family owned
restaurant
•Want help reaching millennials and driving brand awareness
• simple lifestyle, but want to try to be more tech savvy and
creative
• friendly, open-minded, passionate, empathetic, storytellers
• Food, traveling, family, friends, reading, television, cards, DIY
crafts, dogs, comedy movies
Content & Messaging
• Personalized story of restaurant idea and what makes them
unique, and recipe tutorials, behind the scenes, vlogging, live
and recorded videos- video marketing content tailored for
Facebook, Instagram, andYouTube viewing. (tips & tricks to
Italian cooking, etc..) Messaging will be treated like family,
family owned and operated restaurant, everyone is welcome,
CTA to 1.)come in to restaurant 2.) Go to website and
provide email for free appetizer with purchase of a minimum
of $10.

10. SMALL LOCAL
BUSINESS OWNER
GOAL(S)
• Sales
• Customer growth
• brand awareness
• Social credibility

11. CUSTOMER PROFILE
Elizabeth Jane
Entrepreneur Freelance
Marketer
Demographics
• 20
• female
•Partial College (often bored in school and
do not complete college degree)
• 36,000
• Living with parents and younger sister for
1 more year until saving up enough
• US, Cincinnati Ohio (remote
communication)
Buying Habits
• too many clients needs to outsource
work to JG Marketing Design
•Freelance Marketing Entrepreneur
• Frequency
• Facebook,Twitter, Instagram, LinkedIn
•Social media metrics, website traffic
Psychographics
• creative, artistic, intelligent, bored with
school work, innovative
• values persistence and determination,
tendency to feel limited and overworked
b previous employers
• Lifestyle
•Hard working, disciplined, innovative,
focused
• Interests / hobbies
Content & Messaging
•Focus on LinkedIn, FB,Twitter, and
Instagram low cost ads, video content,
blog posts, infographics,
•Messaging will be focused on
personalization , attention to detail,
creativity and innovation

12. CAMPAIGN GOALS
Primary Goal: Brand Awareness
Secondary Goal: Sales
Secondary Goal: Lead Generation

13. CAMPAIGN
GOAL
- Brand
Awareness
PRIMARY GOAL
Brand Awareness
• A strategic move for JG Marketing Design, as a newly launched company is to focus on brand
awareness as the primary goal for the social media campaign.Why is this? In order to establish
ourselves and work on other secondary goals, the primary goal of brand awareness must first
be established.
• This is a strategic move to help with short and long-term increased sales, social credibility, and
lead prospects, all of which require consumers to be aware of the company, see brand
consistency and helpful or entertaining content being shared to establish credibility, leading to
increased engagement, improving search ranking, lead prospects, and sales through powerful
CTAs and brand messaging for the campaign that aligns with the target market wanting content
quickly and conveniently.
• In order to establish our company and increase our loyal customer base we need to increase
brand awareness to help consumers easily find us online, know what services we offer, who we
are, and what and how we perform. We live in a time where a strong online
brand presence makes a difference to consumers when faced with purchasing decisions. Before
going to a new restaurant, the average person will search online for reviews, and information on
it.When deciding which company to use, consumers are more likely to trust a company with a
stronger online presence than with one that is barely or non existent online.
• This goal will be met through consistency of performance on each social media channel, posting
consistently around the same number of posts each around the same time.This will help build
credibility and awareness, with consumers knowing what to expect.
• This goal also requires accuracy in audience targeting, personalized, original, and creative
content that is engaging and provides either entertainment or valuable knowledge to help
differentiate from other similar companies, and ad placement relevancy. Using video content
shared on social media channel to increase content engagement.

14. BRAND AWARENESS METRICS
Metrics Measured: social followers, impressions, retweets, conversions/site visits, media impressions, rank
(organic paid search) volume
Facebook: reach, likes, views, CTR, page likes
Instagram: Impressions,Website CTA, profile views, video and timeline video views, tags, brand
mentions
Twitter: reach, likes, comments, brand mentions, shares
These metrics will help measure engagement, brand mentions, and ranking to help JG Marketing
design better understand brand awareness performance.Will help us establish authority on social
media channels so that we have the credibility to do the same for our clients.

15. CAMPAIGN
GOAL
-SALES
Secondary Goal
Sales
• The metrics provided below will help with measuring sales
performance in both the short and long-term for JG Marketing
Design. In order to maintain a business understanding how the
company is doing financially is important. Increasing revenue helps
understand how marketing strategy is performing, and helps with
understanding the success of a company.

16. SALES METRICS
METRICS
Sales growth –revenue growth
Sales Target - “This KPI tracks current performance against
a business objective.” (Zeisig, 2019).
Opportunities, lead conversion rate (helps to continuously
optimize performance to steadily improve customer
experience leading to repeat or long-term clients thereby
increasing revenue)
Retention & Churn Rate

17. CAMPAIGN
GOAL
-LEAD
GENERATION

18. LEAD-
GENERATION
METRICS
Lead Generation Metrics
Twitter: Reach, Reactions (comments, likes, retweets),
Scheduled Consultations, new subscribers, new
followers
Facebook: Reach, Reactions (comments, likes,
retweets), Scheduled Consultations, FB page likes &
subscribers, FB direct messages, Page visits
JG Marketing Design followers and all twitter users
consumer buying styles follower & all twitter users
interests tracked through Twitter Analytics
follower demographics (region & country)

19. CALL TO ACTIONS
vPrimary: Fill out service inquiry/consultation form
or contact form to request/purchase a content
marketing package on our website
vAction Buttons: Get Started, Email Me, Contact,
Get A Quote

20. CALL TO ACTIONS
vSecondary: To subscribe to blog or
newsletter providing email information
• Secondary: Read a social media post and
click link directing them to our website

21. CALL TO ACTIONS
• Secondary: Comment on JG Marketing
Design content (Blogs, social media posts, videos)
- Asking questions in posts and blog articles, providing
meaningful content, asking to comment below on
readers thoughts
• Secondary: Follow JG Marketing Design on
Social media
- blog posts containing CTAs, social media profile
banners, and website social media icons, as well as social
media timeline widgets in website sidebars, sharing
meaningful content for new followers to find you,
consistency with posting on social media to keep and
grow followers
Secondary:
Share JG
Marketing
Design content
(blog article,
social media
post, video, slide
deck, etc.)

22. SOCIAL MEDIA
CHANNELS
v JG Marketing Design Social Media Campaign
will focus on three social media channels.
Ø Facebook
Ø Instagram
Ø Twitter
v These social media channels best align with JG
Marketing Design’s target market and goals.

23. TWITTER AUDIENCE
ALIGNS WITH
JG MARKETING DESIGN
TARGET DEMOGRAPHIC
WILL WORK WELL WITH
SHARING VIDEO
CONTENT.
“According to Nielsen,Twitter video is two
times more memorable than other premium
platforms.
Why is that? There’s research showing people
feel like Twitter video is organic in their social
feeds and they respond better to it.”
Twitter users tend to re-share/retweet, like,
and comment frequently on the platform.
Research collected in 2017, showsTwitter
video posts get higher engagement with 2.5
times more replies, 2.8 times more retweets,
and 1.9 times more favorites (Narang, 2018).
Twitter

24. Facebook social
media channel offers
a large diverse
audience for JG
Marketing Design to
connect with.
Also aligns with
target demographic.
(largest social media
channel)
2.07 billion active monthly users

25. COMPETITOR ANALYSIS
vJameson Grace Marketing
vJames Garris Marketing
Competitor Analysis

26. JAMESON GRACE MARKETING
Active Presence on:
Facebook (282 Followers) – posts 4-5
times/week
Twitter (7 followers) posts 3-4 times/week
LinkedIn (7 Followers) – posts 2x per week
Instagram (1257 followers) posts 4-5
times/week
Tumblr
Follower Engagement on Social Media Channels
Social Media Channels
Company posts more
frequently on
Facebook and
Instagram. Content
does not receive
much engagement in
the form of likes or
comments on all
social channels.Active
presence posting
each week.
Competitor Analysis

27. JAMESON GRACE
MARKETING FACEBOOK
CONTENT EXAMPLE
Active presence
Posts 4-5 times a week
Content does not
receive much
engagement, no
comments or likes,
but company has a
decent following!
Competitor Analysis

28. JAMESON GRACE MARKETING
INSTAGRAM CONTENT EXAMPLE
Competitor Analysis

29. JAMESON GRACE MARKETING
Jameson Grace Marketing repeats the same content on all
platforms, engages little with others on the platform and just
provides content about their company. Ex: doesn’t like, retweet or
share content by others on Twitter, doesn’t comment on others
posts, or tag others in posts.
Instagram seems to be the social media channel the company does
best on, not just with followers but with content and consistency,
sharing relevant statistics and important marketing concepts.
Uses mostly images, screenshots of portfolio work, text (quotes,
marketing concepts, and stats, and holiday wishes) has one video
shared on all social channels, that describes the company and
services briefly., and a helpful when to post infographic. Company
uses many hashtags, consistently posts on all channels, but doesn’t
interact with others on the platforms to help generate more
engagement.
The content exhibits a professional, sincere, grateful tone.Their
logo stands out as creative and innovative using a professional
typography. Most images channel a younger crowd, which is
probably their target market, entrepreneurs seems to be one area
focused on based on hashtags used. Company IntroductionVideo
Competitor Analysis

30. JAMES GARRIS MARKETING
Social Media Channels James Garris
Marketing has an Active Presence On:
• Facebook (198 followers, 3 recommendations,
201 likes) –posts 4-5 times/week
• Instagram (319 followers) – posts 3-5
times/week
• Twitter (74 followers) – posts or retweets daily
1-3 times a day, 4-5 times a week
• Small Presence on LinkedIn (personal account,
not company) and 2 more recent relevant
videos onYouTube (doesn’t featureYouTube on
website)
• **James Garris Marketing is considered local
competition.
Competitor Analysis
Follower Engagement &Tone of Social Media Channels
v Facebook, Instagram, and Twitter social media accounts are maintained
consistently for a decent period of time.
v Instagram appears to have the most engagement as far as views and likes.
v Facebook account seems to have the most diverse content with being the
most flexible platform that works with all content methods.The FB profile is
also the most developed of all the platforms providing valuable information
about company in a creative approach. Little engagement is noticeable from
followers. Occasional engagement from dog related posts and colorful
diagrams.
v Twitter occasionally receives interaction with survey questions, marketing
concepts and statistics in the form of votes, comments, likes, and retweets.
Twitter content seems to have a more professional tone, than Instagram and
Facebook.
v Focus on Twitter seems to be more on credibility with a very professional
tone; while Instagram and Facebook share credible content, the tone seems
to be more playful and humorous to reach target market in a more relatable
way, and provide some entertainment to engage users.
Overall Follower Engagement

31. JAMES GARRIS MARKETING
Content Used
vJames Garris Marketing uses an original, colorful, creative,
fun, and energetic approach to content on social media
channels sharing both the company’s content and other
knowledgeable marketing resources to give value to target
market/users.The company’s Facebook, Instagram, and
Twitter social media accounts are maintained consistently
for a decent period of time providing engaging content
through interesting statistics, over the top images,
promotions to encourage messaging, and posts with links to
their site sharing specific content including portfolio work,
website creations, services, and more.The content is playful
at times adding images of their dog and cute comments
along side of it that seem to get the most engagement.
vHelpful charts, diagrams, infographics related to digital
marketing are also shared.Videos memes, and funny gifs
create more of a humorous tone. Facebook appears to be
the most consistent social media channel as far as profile
and content being consistent in style and messaging. On
Facebook andTwitter posts link back to their website,
creating clear CTAs. All three platforms share relevant
helpful marketing strategies and trends, providing both
educational and entertaining content of value to target
market.
Competitor Analysis

32. JAMES GARRIS MARKETING
FACEBOOK SOCIAL MEDIA
CONTENT EXAMPLES
• Detailed content from
Facebook describing
services with colorful
relevant images.
Competitor Analysis
James Garris Marketing uses
knowledgeable resources, often
sharing articles by Social Media
Today, SEM Rush and more. All of
their content is somewhat detailed,
strategized as far as links and
purpose to content having clear
CTAs.Videos, texts with statistics,
marketing strategies & trends,
funny memes, gifs and detailed
colorful charts, diagrams, &
infographics are shared on FB,
having all content methods used,
while Instagram andTwitter use an
assortment of these content
methods. Facebook Content Examples

33. JAMES GARRIS MARKETING INSTAGRAM SOCIAL MEDIA CONTENT
EXAMPLES
Competitor Analysis
Several custom designed posts usingWIX social media content creator to take advantage of popular
hashtags like #TuesdayTip, #TGIF, #SundayFunday, and more to increase the chance of engagement.

34. RELEVANT IDEAS FOR
SOCIAL MEDIA
CAMPAIGNS
Instagram
Facebook
Twitter

35. RELEVANT IDEAS FOR SOCIAL
MEDIA CAMPAIGNS - INSTAGRAM

36. Helpful Social Media MarketingTips from a relevant
company, LYFE Marketing.
v According to LYFE Marketing, “certain social media
platforms are better for B2B companies, while others work
best for B2C.We recommend using Facebook,Twitter and
LinkedIn if you’re a business-to-business (B2B) company. On
the other hand, if you’re a business-to-consumer company,
we suggest using Facebook, Instagram, and Pinterest. ”
(Brianna, 2019).
v Be sure to keep your branding consistent across all
platforms.
v LYFE Marketing stands out as a social media marketing company
with a successful Instagram social media campaign.The company
uses a consistent cohesive color scheme for their Instagram feed
v LYFE Marketing is successful with getting on the same level as
their audience, communicating, telling stories, and inspiring real
engagement.
v Their feed is aesthetically pleasing to view using a consistent
colors, blue, black, yellowish gold, and white.
v LYFE Marketing content is energetic, relevant and helpful to their
target market using a simplistic style to describe difficult
marketing concepts, feature employees and their stories,
business/entrepreneur tips, statistics, charts, and
animation/cartoon-like characters, and quotes from marketing
influencers/speakers.
RELEVANT IDEAS FOR SOCIAL MEDIA
CAMPAIGNS

37. RELEVANT IDEAS FOR
SOCIAL MEDIA CAMPAIGNS
Most engagement comes from
relatable self development,
entrepreneur/business related tips
and concepts that relate to a larger
part of their target market.
Instagram Social Media Campaign
RELEVANT IDEAS FOR
SOCIAL MEDIA CAMPAIGNS
Most engagement comes from
relatable self development,
entrepreneur/business related tips
and concepts that relate to a larger
part of their target market.
Instagram Social Media Campaign

38. RELEVANT IDEAS FOR SOCIAL
MEDIA CAMPAIGNS
Instagram Social Media Campaign - LYFE Marketing Content
If every post has a
different tone, then
that user could like a
few photos and then
navigate away. LYFE
Marketing is
consistent with
design and brand
style, and message.

39. RELEVANT IDEAS FOR
SOCIAL MEDIA CAMPAIGNS
• There’s a massive market for campaigns launched on
social media sites, and the power Instagram can have
in driving engaged users is notable. In order to
leverage the full power of a social media campaign
on Instagram, you need to understand how
consumers use social paths so that you can use
them too. Red Bull did this with their #thissummer
hashtag.
Instagram

40. RELEVANT IDEAS
FOR SOCIAL MEDIA
CAMPAIGNS
• Instagram can be a difficult place for B2B interaction
which is why education or entertaining content really
comes into play for a company offering services.
• Neil Patel Digital or @Neilpateldigital on Instagram
also uses a consistent color scheme, and has a team
work, energetic vibe to the page, and centers on
inspiration, accomplishments, company transparency
and culture.
• Content is engaging by asking questions, having bold
fonts and bright colors, and an inspirational
collaborative energy that draws people in.
Instagram

41. RELEVANT IDEAS FOR
CAMPAIGNS ON SOCIAL
MEDIA NETWORKS
• Mod Girl® is a leading digital agency offering modern
inbound marketing ... from SEO, UX Design and Analytics, to
Content, Social Media and Strategy.
• Mod Girl® helps both new and growing agencies and
marketing entrepreneurs succeed with powerful growth
resources. Mod Girl Marketing does an excellent job of
engaging on social media with their FB group Mod Agency
Insiders community.
• They really specialize in a type of client (such as a specific
industry) and a core service offering.
• They engage people with offering users free content such as
marketing pdfs, content calendars, lead generation templates,
etc.. Placing a distinctive CTA within the offer, getting an email,
directing to website, commenting, messaging, joining a group,
and more.
• Mod Girl Marketing demonstrates how Facebook is an ideal
place for marketing brands to display what they know, and share
their expertise in Facebook groups.
Facebook Social Media Campaign – Mod Girl Marketing

42. RELEVANT IDEAS FOR CAMPAIGNS
ON SOCIAL MEDIA NETWORKS
v Many successful companies on Facebook use
branded hashtags to connect social media
platforms together as well as share fan-
provided content.These are areas where
Facebook can really thrive because they
emphasize collaboration and engagement.
-HubSpot

43. RELEVANT IDEAS FOR
SOCIAL MEDIA CAMPAIGNS
• Mobile Monkey shows an effective way of using an effective
Facebook social media campaign for lead generation with offering
something of value to target market and making a clear CTA to receive
this.
• Once users clicked on the ad they were taken to a Facebook
Messenger chatbot.The content image is attention grabbing,
“something that makes you stop even when your scrolling your
Facebook feed at speed and go:“wait, what was that?”. It makes the
viewer wonder, it draws them in.”
• Everyone loves a free offer making this an even more enticing
campaign.The company strategically places a CTA, making people go to
the Messenger app, and wanting contacts/leads (asking for a message)
and engagement on messenger.
• “Type: Send me the secrets”.What does this do? Makes the viewer
wonder even more. Now you just can’t resist to find out what those
secrets are. – CTA
• As this campaign demonstrates Messenger ads are an extremely
powerful way for lead generation. Messaging gets 15x more
engagement than email.
Mobile Monkey –
Facebook Campaign

44. SUCCESSFUL TWITTER
CAMPAIGNS

45. RELEVANT IDEAS FOR
SOCIAL MEDIA CAMPAIGNS
“MoonPie continues to demonstrate the effectiveness of
humorous content throughout their Twitter feed.This strategic
approach has enhanced their overall engagement on social and
has built a following for the MoonPie brand through the
essence of humor.” –Sprout Social
The latest Sprout Social Index found that 67% of
consumers surveyed stated that they are most willing to
like entertaining social content, and 55% of consumers
stated that they are most likely to share entertaining
content.
This is likely why the MoonPie brand is such a
great example of a company that really enhances
social media engagement onTwitter, taking a
humorous approach.
Twitter Social Media Campaign

46. RELEVANT IDEAS FOR SOCIAL
MEDIA CAMPAIGNS
• Marketing Profs does a wonderful job with their Twitter
social media campaigns, using Anny Handley, head of
content as the face of the Twitter account, to help make
the company more relatable and likeable. She often tags
other influencers/speakers in articles they’re mentioned in
and shares other speakers events through retweets, and
article mentions, creating a very friendly positive energy.
She treats young people interested in digital marketing very
well personally answering any questions, following them on
Twitter, and liking or retweeting content she is mentioned
in. She creates fun humorous little video clips to help
promote marketing events she speaks at or attends.
@MarketingProfs brand style is very consistent with a
sarcastic humorous side, kind, and collaborative. She is very
engaged on Twitter with successful speakers and marketers,
as well as entrepreneurs and students just starting out! The
company’s relatable factor and focus on sharing valuable
content to people within the marketing industry is what
helps enhance their social media engagement, as well as the
face of the company being very likeable and easy to talk to.
v Very active, consistent presence on Twitter.
v Engages with others on the platform, commenting, mentioning,
retweeting, sharing, & liking content.
Twitter Social Media Campaign

47. RELEVANT IDEAS FOR
SOCIAL MEDIA
CAMPAIGNS
TWITTER SOCIAL MEDIA CAMPAIGN
@MarketingProfs shares around 2-4 new blog articles
each week on Twitter as well as circulates previous blog
content, shares videos, and short interviews, promotes
their blog articles and marketing events including
Marketing Prof events frequently on the channel. What
stands out most is the interaction with others on the
platform sharing others content and events,
commenting on other posts, and showing an authentic
style and relatability with capturing her fun and silly
personality through short videos and pictures taken
with other marketers or speakers often promoting a
marketing events.

48. CONTENT PLAN

49. CONTENT PLAN-
FACEBOOK
• Video (uploaded directly to Facebook)
• LiveVideo
• Blog Posts with CTAs – links back to JG Marketing
Design website and other relevant blogs of ours using
internal links
• Curated Content: Posts that are educational and or
entertaining relevant to marketing and design.
• Tease information using fun entertaining video trailers
to give snippet of a longer video ex: tutorial,
interview, or behind the scenes of the company video
• Use FB Messenger (entice people to sign up for
newsletter through messenger with promotional
business and marketing organizational
materials/templates)
• Create or join FB Groups Marketing, Entrepreneurs,
Small business, local businesses to interact and engage
with others and help with lead generation

50. CONTENT PLAN – INSTAGRAM
v Content that engages main demographic of channel, ages
18-29. Energetic style
v Youthfulness – Inspirational & Promotional content,
colorful, capturing brand transparency by featuring
employees and work culture using fun short videos, and
high quality energetic photos.
v Curated content that is animated sharing relevant tips for
marketers, entrepreneurs, small businesses, and freelancers.
v Behind the scenes content: photos & short videos of employees
working, fun team building exercises, events, and work processes,
and accomplishments
v User generated content : Motivational & Inspirational quotes that
support our brand mission (giving credit where needed) fun
colorful posts using popular Instagram hashtags within curated
content #TuesdayTip #SaturdaySwag #TGIF #TBT #SundayFunday
(Canva & Wix Marketing are great tools)
v Cross promotional curated content to get users to follow/engage
with us on other social media channels with interesting stats or
snippet of article requiring users to go to other social channel to
find out more, using the words learn more, or find out more…
Also free organizational/business/entrepreneurial templates if you
follow me on Twitter or message me on Facebook, etc..
v Promotional Giveaway Content for free items promoting clients
businesses requiring you to like and comment below on post (ex:
gift card to restaurant/client of JG Marketing Design,
entrepreneur/business tips/social media marketing books ( we
could help promote our clients business, and our business, teaming
up on promotional ideas, and giveaways, and getting photos of the
winner using the giveaway to continue engagement.
Storytelling
v sharing how to video tutorials & diagrams
v Mini trainings
v Promote a blog post
v Share a list of marketing tips, tools,
entrepreneur/small business tips, etc..
v Giveaways & discounts
v Morning routine, employee stories,
v Share data & research
v Share an announcement or news

51. CONTENT PLAN - TWITTER
v Share digital publications on marketing tips and trends, business, design, AI, tech,
entrepreneurs, and small businesses. Ex: Social Media Today, Marketing Profs, Marketing
Insider Group, Search Engine Land, Marketing Land, Forbes, Inc., UX Collective, and
more.
v Twitter is a great place to share blog posts our company’s and relevant marketing &
business influencers, followers, leaders, digital publications, users that fit target market
and have relevant content, etc… Great place to share content valuable to target market
that is educational. Share brief snippets of the blog for example a short list that entices
user to read more, large graphic, hashtags, and link to blog post.
v Colorful infographics, diagrams, or charts also do well as far as content on
Twitter –visual aid to surveys, research, and or concepts which resonates and engages
users
v Short videos, video trailer on blog post, video trailer on a behind the scenes company
video or tutorial, video on company story/introduction/services, video, text, or
infographic on compilations of our favorite marketing, designing, or business
tips/tools, short inspirational videos (videos will encourage more
engagement) –video content stands out more than text or images on Twitter
v -“There’s research showing people feel like Twitter video is organic in their social feeds
and they respond better to it.” Research collected in 2017, shows Twitter video posts
get higher engagement with 2.5 times more replies, 2.8 times more retweets, and 1.9
times more favorites (Narang, 2018).
v Gifs will be used to make content more engaging & entertaining and add a little humor
on duller topics. –used to promote blog posts, to post about marketing or design
research, statistics, experiences, or concepts, and for reply posts to interact with other
users
v Content will often include relevant link for CTA (commonly to website blog page,
service, or portfolio page), hashtags, and twitter handles of article writers, of
people mentioned in article, or people who we feel will find it relevant to encourage
engagement on the channel.
Retweeting other relevant content for target market is also valuable content
and helps promote engagement and awareness for company. Retweets can
include our own comments/insights on the retweeted material as well.
Twitter Content Examples JG Marketing Design Would Use

52. CONTENT PLAN
For all social media channels we will try to achieve the rule of thirds.
The rule of thirds helps JG Marketing Design achieve social media goals by
showing our target market we know our industry, we’re collaborative, and where
we are positioned within our industry.

53. SOCIAL MEDIA CROSS
PROMOTION STRATEGY
& CONTENT IDEAS
“A social media cross-
promotion strategy helps you
maximize the specific
characteristics and strengths of
each network and community.”
–Neal Schaffer

54. SOCIAL MEDIA CROSS
PROMOTION IDEAS
To assist in getting users to follow me on
multiple social media channels, cross
promotional content will be used including
ideas like mentioning an Instagram giveaway
on Twitter, as demonstrated by Ann
Handley’s strategy, and including a link to our
Instagram account to entice people to visit
Instagram account and engage with our page.
We could even say tag a friend or two for
multiple entries, or like and comment for a
chance to win. This helps others become
aware of your presence on other channels
and encourages them to follow and interact
with you there as well.
Twitter
Account
Instagram
Account

55. SOCIAL MEDIA
CROSS
PROMOTION
STRATEGY &
CONTENT
IDEAS
• A short video trailer or an exciting image with an
interesting comment or question that entices the viewer
using comments like to find out/learn more check out
our FB page or for the full video click here (onTwitter)
taking them to Facebook page. Another example is an
exciting photo with a caption on photo mentioning
Twitter handle our latest interview, blog post, marketing
statistics video, design pics of the week, etc…view them
on our Twitter channel or if using FB you could provide a
link to the content onTwitter page or theTwitter
account.Additionally, curated content can be used on
Instagram with a photo of team or Owner (me) saying for
the latest marketing & design tips and trends follow us on
Twitter @jessgold_ or @Jgmarketingdesign with photo
brigh background color andTwitter handle to help with
brand awareness across platforms.

56. SOCIAL MEDIA CROSS
PROMOTION STRATEGY &
CONTENT IDEAS
v To promote our website, fun, youthful, and
edgy content will be created/designed with an
exciting energy using bold graphics, bright
colors, and bold typography, mentioning to
check out/visit our website,
jgmarketingdesign.com.
v The comment can include an interesting
statistic or concept on marketing, design,
business, entrepreneurs, small businesses, etc.
The comments can even say for website link
see our profile section.
An Example of A
Content Idea for
Instagram to
promote our
website!

57. SOCIAL MEDIA CROSS
PROMOTIONAL STRATEGY &
CONTENT IDEAS
• Social Media Today Tips on
Cross Promotion
To effectively cross-promote your blog posts, you can’t simply
broadcast the same message on each social network; you need
to tailor your message to fit each platform and
audience. –Social MediaToday
• Both the number of characters & image sizes vary
depending on social media channel, as well as hashtags, and @
handles, or tags being relevant.
• “Posts with images work best on Facebook.When you share
your blog post, consider uploading an image and putting
your link in the text field instead of using the automatic link
preview post.This trick can help increase the reach of your
Facebook post.” (Tamble, 2017). –Social MediaToday
Social Media Cross Promotion – Example for Sharing A Blog Post

58. HOW
CONTENT
RELATES TO
TARGET
MARKET &
COMPANY
GOALS
• The content chosen for each channel will best
resonate with our target market, providing content
of value, educational and entertaining content that
aligns with their business interests, goals, and needs.
• The topics will all be relevant to target market and
will help our company generate brand awareness,
lead generation, and sales using cross promotion,
CTAs, brand messaging, and engaging content, as well
as a consistent brand style, posting, and engagement
levels on social channels.
• This will help establish credibility, trust, relatability,
and interest in our content, and company culture.
Brand awareness can be achieved from an active, consistent style and
posting frequency, as well as sharing content that most resonates with
our target market on social media.
This will help grow our brand using metrics such as followers and shares.
We can drive leads and sales through content conversion, using website
clicks, email sign ups, and inquiries as some of the metrics. Using this
content will lead to higher engagement, hence higher conversion rates
which ultimately assists in lead generation and sales social media goals.

59. POSTING
FREQUENCY
Twitter:
Post around 3 posts per day, posting 4-7 days/ week
(3-7 times per day if including retweets)
Post video content 3 - 5 times a week
Infographics 1-4 x per week
Minimum of 2 new blog posts each week shared, and
post previous blog posts with new comments, lists, gifs,
etc.. to make the post more original and less repetitive.
(Image from Buffer)
According to
HubSpot
Twitter

60. POSTING FREQUENCY
Facebook – 1 post 4-5 days a week on average, (2 posts per
day max on occasion) live video or replay 1 time per week, at
least one cross promotion content piece each week
According to HubSpot, “Facebook prioritizes “fresh”
content and doesn’t want to overwhelm users with
just one company in their feed, so when companies
publish more than once in a day, their first post can
be cannibalized by the second. Publishing more than
once per day won't just earn you diminishing ROI ---
Facebook could even punish your Page with the
algorithm if you don’t get a lot of engagement with
your posts.”
v Publishing on Facebook shows leads and potential customers that our
company is active, what services we offer, and how to contact us.
v “When a brand posts twice a day, those posts only receive 57% of the
likes and 78% of the comments per post.The drop-off continues as
more posts are made in the day.” -Buffer
Image from Buffer
Facebook

61. POSTING FREQUENCY
Instagram
• Post 1-2 times per day, 5-6 times a week
• “Major brands post on average of 1.5 times per day” –Louise Myers
• This frequency will keep us consistent, top of mind.This amount of
content our company can maintain consistently which is key to
maintaining and growing our followers, thereby increasing our reach,
leads, sales, and awareness.
• Social media expert Neil Patel explains,“If you make a habit of posting
several times a day and then transition to only a few times a week,
you will start to lose followers and generate less engagement per
post.This means that the best posting frequency for Instagram is the
posting frequency that you can consistently maintain for the rest of
your natural life.”
-Image via Louise Myers

62. HASHTAGS
v #JGMarketingDesign
v #DigitalMarketing
v #ContentMarketing
v #Content Strategy
v #VideoContent
v #Freelancer
v #Entrepreneur
v #smallbiz
v #localbiz
v #socialmediamarketing #smm
v #SEO
v #Design
v #Marketing
v #WebDesign
v #Storytelling
v #WorkCulture
v #StartUp
**These hashtags align well with target market, services being offered, our campaign messaging and
goals.

63. CALL TO ACTIONS
• “Learn More”, “Find Out More”
• “Get Started Today”, “Schedule a no-cost consultation today”
• Check Out Our Website (Link to website)
• Like & Comment below for Giveaway promotion
• Message us on FB for…(the answer, a free business/entrepreneur, marketing research pdf, template, 30% off coupon/promo code etc.)
• (Blog Post) Read more… (link insert website, website blog/blog post, website portfolio, services) - Share this post
• Subscribe to blog, subscribe to newsletter
• Inquire about our services, contact us, email us,
• Follow us on (social media channel….Twitter, FB, Instagram for the latest Industry Tips & Trends)
• Internal links within our blog posts to encourage user/reader to read another post)

64. METRICS
• The assigned metrics will help us understand if our content is working based on
the amount of engagement and sign up's we have. Using the identified metrics we
can track our social media goal progress and know how our content is performing.
If we receive little to none engagement, we need to adjust our strategy.
• Every KPI assigned serves a purpose of measuring our social media goals to achieve
company objectives, and are essential to knowing how our company is performing
and what content is resonating with our target audience and what content or
channel needs more work, different content, different content methods, frequency
changes, or post time changes. Metrics help us know if our strategy is leading to
increased brand awareness, leads, and sales, and helps tell us areas we can work to
improve, or adjustments we need to make to increase engagement, thereby
increasing content conversion rates.

65. INFLUENCER MARKETING
Ann Handley, Michael Brenner, Mike Schiemer, Mindy Kaling are my influencers to target because
they’re speakers, writers, marketers, and great business leaders. I have also had one on one conversations with
three of them.
This means they’re approachable and helpful individuals. I actively follow their posts on social media and the
content they share which will help with getting their attention and asking them for an endorsement.Three of
them follow me back and engage with my content at times on Twitter, so I have a basic level of credibility with
each influencer.These influencers resonate with target market based on their content, careers, and work
ethic, and would certainly help me achieve my social media goals.
I would ask these influencers to endorse a blog article, my services, and or company on social media.
v I could offer these influencers my services, free of charge, if they like our work, they would need to compensate us with
a social media endorsement mentioning using and loving JG Marketing Design services. If it was a blog post endorsement
I would mention them in our post and tag them when sharing, then ask them to read, and endorse.
v I could compensate them with writing content for them, creating video or curated personalized content for them or
their business, or arranging a deal to promote several of their content pieces on social media.
v Another compensation offer could be to write an article about working with them and share it on social media channels
to help enhance their brand image and make them more relatable.
v This will provide social proof to current and potential customers.

66. SOCIAL MEDIA CONTENT
CALENDAR
Editorial Calendar

68. SAMPLE FACEBOOK
CONTENT
This a playful, energetic post with images and text.The graphics and bold
lettering helps our content stand out.This post promotes our company
website and services with a clear CTA, aiding in reaching our company
goals.The post will include a link to our website services page. “Check it
out” will be the anchor text linking to our services page!
--------Sample Facebook Content -------
Check It Out! What marketing services or
strategies do you feel more companies need
to implement?
https://www.jgmarketingdesign.com/services

69. SAMPLE FACEBOOK CONTENT
This is a promotion preview
post.This post is interactive
with a spinning globe that
catches attention when scanning
through FB and asks a question
encouraging engagement.The
content piece is an
announcement for our
Facebook LiveVideo
interviewing a few social media
experts.We will cross promote
on, Instagram,Twitter, and
LinkedIn as well. Please comment below with your answer & check out our facebook live
video tonight @ 6pm!!!! Hear advice from top social media influencers
on the best social media marketing strategies for small businesses, start-
ups, freelancers, and entrepreneurs. FB page @jessgoldDMS
We will tag a few
followers who fit
our target audience
that we feel will
find our live video
beneficial and who
could be our
potential clients. –
Part of our
amplification
strategy to increase
our reach & help
our content stand
out more.

70. Lead generation goal:
Content piece for FB that
directs user to landing
page in order to get email
from form by offering free
brand strategy guide.
Promotes FB LiveVideo
Event
Sample
Facebook
Content

71. Sample Facebook Content

72. Sample Facebook Content

73. Promotional
piece for
company to
increase brand
awareness and
help drive users
to website.
Shows a
creative brand
style.
SAMPLE INSTAGRAM
CONTENT
User generated
content using popular
hashtag on platform.
This content includes
motivating text and
colorful fun graphics
which are proven to
perform well on
platform. Content
helps promote our
website by including
name & website on
image + relevant
hashtags to attract
target market to view
and engage with post.

74. SAMPLE INSTAGRAM CONTENT
What AreYou Passionate About? (Video)
The end will feature our company, explaining what we are passionate
about and include our website and contact info as the CTA.
Example of a more
entertaining piece of
content shared on
the platform with an
artistic and innovative
theme. Relevant
hashtags and concept
for target audience.
Distinctive CTA will
be added to help
with social media
goals.Video helps
increase likelihood of
engagement, and
helps company stand
out as a creative
source/company.

75. SAMPLE INSTAGRAM CONTENT
These two content examples are very targeted towards our
freelancers, entrepreneurs, and marketing start-ups audience
with stressing helpful tips and marketing strategies for
freelancers and entrepreneurs.The #TBT (throw back
Thursday hashtag post (left image) reaches a very large
audience on the platform with the #tbt hashtag being very
popular for all users on the platform including our target
audience.This post also includes freelancer, entrepreneur, and
relevant marketing and design hashtags + our company hashtag.
The #TBT post helps give our company a chance to show a
more personal side helping build trust, and likeability. Helping
with content strategy to have a combination of content some
educational like the post to the right and some more of telling
our story and creating an empathetic response from our
audience to help with better connecting with our brand and
company culture. Users more familiar with our brand are more
likely to hire our team, follow us and engage with our content.
The post ion the right helps with establishing credibility,
increasing lead gen., sales, and brand awareness by sharing a
knowledgeable, established in our industry source’s article.
Providing our target market with an educational and helpful
content piece; while also giving our company more exposure
with the article mentioning our company and linking out to
our website as well as sharing our advice to freelancers
(quotes us).
Sharing article that mentions our company and
provides a link to our website.

76. SAMPLE TWITTER CONTENT
Example of sharing Educational material (blog post) from Marketing
Influencer & tagging the author + adding hashtags relevant to the
article and JG Marketing Design target audience. Sharing users,
especially influencers, and credible digital publication sources helps JG
Marketing Design with credibility, awareness, and conversion. Driving
users to view our Twitter profile, thereby seeing our website link and
clicking on it to find out more about our company. The post is
relevant content to our target audience, educational material, and
shows JG Marketing Design as a company that interacts with others
content, helping establish our positioning within the industry.This is
especially helpful for being a newer brand with less credibility. By
starting out with sharing other credible sources, we can grow our
reach increasing our followers by interacting with their content, and
gaining new followers who are well positioned in the industry
(influencers) which helps our target market want to follow us as well
and interact with our content. Sharing and engaging with other users’
content, relevant and helpful to our target market helps encourage
others to engage with our content. (part of our amplification
strategy) Hashtags also help us expand our reach for others who do
not currently follow us to easily see our posts through hashtag
searches. (helping with KPIs like increasing number of followers,
reach, credibility, and engagement on the channel.All crucial in
achieving our company social media goals.

77. SAMPLE TWITTER
CONTENT
• This content example is a blog post from our website
covering a relevant topic for our target market, providing
educational material.This post will be pinned to the top of
ourTwitter page to help with brand credibility, trust, brand
awareness, and content conversion. More engagement is
likely with being pinned to the top of our profile after
sharing, thereby helping with site traffic impact site ranking
and awareness as well as the link in the post being a CTA
to visit our site, leading to a greater chance of lead
generation, and sales once user clicks on link taking them
to our website blog post. The post is filled with bold
headlines, images, and an easy piece to scan through making
the chances of users reading the content more likely.
#JGMARKETINGDESIGN
#ContentMarketing
Sample Twitter Content is a JG Marketing Design Blog Post – “12 Helpful Web Design Style
Guide Tools” with large cover photo, title, and relevant hashtags for post, company, and target
market.This post includes a link to our website to read post (CTA) & then the plan is to pin to
profile to increase engagement, brand credibility, and awareness.

78. SAMPLE TWITTER
CONTENT
• Helps with brand awareness, lead
generation, and sales goals.Will take user
to specific lead generation landing page.

79. SAMPLE TWITTER CONTENT
This content piece for Twitter uses a
combination of interesting statistics in
text form, relevant hashtags for target
market, and goals for brand awareness,
lead generation, and sales.This content
post on Twitter helps with our company
social media goals by increasing brand
credibility, trustworthiness, and
awareness. CTA is used with post linking
to JG Marketing blog post on Modern
Web Design, and images within post link
to different areas on website and also
back to our Twitter page with one image
caption saying follow us on Twitter
@jessgold_ linking to our Twitter page.
By linking to our blog post, it helps
increase our site traffic, thereby
improving search engine ranking, and
also leads to target market exploring
other pages including portfolio and
services page. Each of these pages have
strong CTAs for inquiring about a
service (lead gen + sales).

80. AMPLIFICATION
STRATEGIES
v Partnering with other brands (credible digital publications)
which mention our company and provide a link to our
website. Brand shares article across all social channels.We
share content as well and they retweet and like our posts.
v Twitter chat, FB Group
v Video content that has a video trailer intro and ending to
keep users attention.
v Interact & engage with other users content to help
encourage others to interact with our content.
v Profiles that are clear, creative, descriptive, and consistent
with brand style & across channels (ex: same profile pic).
v Tagging others in post, giving author of content being shared
credit (handle or tagging), hashtags that are relevant to
content and target audience, clear CTAs, and captions that
help draw you in/get your attention (stats, bold lettering,
questions, etc..)
v Our content will be easy to skim, explain the basics and link
out to provide more details, will be creative and colorful, and
very visual for the content we produce.
v Will use the rule of thirds to provide variety, increase
credibility, and encourage engagement!

81. SOCIAL MEDIA ADVERTISING BUDGET
Facebook Ad & Budget Example

82. SAMPLE
TWITTER
BUDGET

83. SAMPLE TWITTER BUDGET

84. SAMPLE TWITTER AD
Book your free consultation today with our
helpful team at JG Marketing Design!
#JGMarketingDesign
#ContentMarketing #WebDesign #ContentStrategy

85. References
Hayes,A. (n.d.).The State ofVideo Marketing in 2019 [New Data]. Retrieved August 14,
2019, from https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
Kaushik,A. (2009).Web analytics 2.0: the art of online accountability and science of
customer centricity [ebook]. Indianapolis, IN: Sybex. Retrieved from
https://ce.safaribooksonline.com/book/web-analytics/9780470529393
McCue,TJ.“Social Media Is Increasing Brand Engagement and Sales.” Forbes, Forbes
Magazine, 26 June 2018, www.forbes.com/sites/tjmccue/2018/06/26/social-media-is-
increasing-brand-engagement-and-sales/#1438e69c7cb3.
Narang, P. (2018,April 21). How Brands Use Twitter ForVideo Marketing. Retrieved
August 21, 2019, from https://blog.socialert.net/video-marketing-on-twitter-by-brands/
WhyVideo is Exploding on Social Media in 2019. (2019). Retrieved August 21, 2019,
from https://www.wyzowl.com/video-social-media-2019/
https://louisem.com/144557/often-post-social-media
**Pexels, Pixabay, and JG Marketing Design for images & screenshots