1. TRUESPIRIT.COM
A new internet retailer for schools and parents who want a modern, updated school
uniform. Unlike traditional suppliers, TrueSpirit encourages self-expression — with some
limits.

2. USERS
WHO ARE THEY?
•
Parents, with input from kids
•
School administrators

3. USERS’ NEEDS
POSING THE PROBLEM
•
Parents
•
Easy access to specific products
•
Assurance of purchasing the correct products
•
Want to accomplish task efficiently and effectively
•
Want their children to be happy

4. USERS’ NEEDS
POSING THE PROBLEM
•
School administrators
•
Clear and universal articulation of dress code
•
The ability to amend and edit dress code
•
Reduce professional friction

5. THE COMPETITION
OBSTACLES & RESOURCES
uniforms4kids.com

6. THE COMPETITION
OBSTACLES & RESOURCES
Marks & Spencer

7. THE COMPETITION
OBSTACLES & RESOURCES
True Grits

8. SPECIFIC SCHOOLS, DRESS CODES AND
UNIFORM BASICS
A plan is formulated.
site map v.1

9. TACKING ON SELF-EXPRESSION
A plan is complicated.
detail of site map v.1

10. FIRST TRY
Problems emerge.
‘Personalize It’ menu page — wireframes v.1

11. JOHN
User flow-chart for persona John
Prototype

12. SARAH
Shifting priorities, shifting problems.
Dress Code Package - wireframes v.3

13. SARAH
Before usability testing.
User flow-chart for persona Sarah v.1
After usability testing.
User flow-chart for persona Sarah v.2

14. RESOLUTION
prototype
http://invis.io/2SLFMUCF