a pitch for my integrated marketing campaign.

1. CONSTANT COMMUNICATIONS
SOCIAL MEDIA BRANDING

2. SOCIAL MEDIA BRANDING
WHAT ARE WE MARKETING?
▸ This plan will outline the research I have done for the
social media branding package that Constant
Communications is selling.
▸ The social media branding package includes:
▸ Graphics
▸ Research
▸ Set up

3. SOCIAL MEDIA BRANDING
OBJECTIVE
▸ Gain 10 customers and have 5 of them be reoccurring
customers in a year’s time.
▸ Create brand awareness

4. SOCIAL MEDIA BRANDING
TARGET AUDIENCE
▸ Small business owners 30-45
▸ Female
▸ Maria:
▸ Maria is 32 years old and recently opened a
clothing store 2 years ago in Garden City, New
York. She is passionate about selling clothes
that are comfortable and fashionable but also
organic. Maria graduated from NYU with a
degree in specializing in business
management and organization there she meet
her now finance John who was receiving his
degree in accounting. Maria and John have
always been passionate about maintaining a
healthy lifestyle, they both get up and run in
the morning and only eat organic foods

5. SOCIAL MEDIA BRANDING
SWOT ANALYSIS

6. SOCIAL MEDIA BRANDING
MESSAGE
▸ This package will make your life easier, taking some of the
stress of running a small business off of you. Let us help
you.
▸ We are your friend.

7. SOCIAL MEDIA BRANDING
MEDIA CHANNELS
▸ Social Media
▸ Facebook, Twitter and Youtube
▸ Directly talk to customers
▸ Immediate feedback
▸ Email
▸ Creative emails
▸ Insider information
▸ Private message
▸ Direct Mail
▸ Reach target audience geographically
▸ Send invitation’s to networking events
▸ Give special deals

8. SOCIAL MEDIA BRANDING
SAMPLE