1. 5. How did you attract/address your audience?
To attract the audience I used buzz words such as ‘Exclusive’ which
suggests that this is the only magazine which is covering the story making
the audience want to buy the magazine to read the article. I used
exclamation marks, which add positive emphasis on the words. I used
rhetorical questions like ‘Where’s it at this summer?” to make the audience
think and feel more intrigued to read the article. I used big bold fonts for
my headings so they are large and clear to read and stand out to the
reader, for text I used smaller writing which is still very clear so it is easy
to read in large chunks of texts. I also used the colour red for some of
my font, which attracts the reader’s eye to the colour.
For my front cover main image the model is looking straightforward
into the camera, which gives the illusion that he is making eye contact
with the audience, which will attract them. I added an image of a
Nintendo Wii next to the bold word ‘Win!’ which includes the buzz
word win to attract the readers and shows what they could possibly
win to further attract them and make them want to buy and read the
magazine to win.
My masthead is a big bold black font, which is clear to
read. The font looks like it has been decayed or ruined
similarly to Kerrang!’s masthead. However I think the
element, which makes it look unique, is the purple colouring
on the masthead, which may attract the reader because it is a bright
unique colour.
For the layout of my front cover I used the rule of thirds which means that
I put the headings and text and in the 1/3 and 3/3 region leaving the 2/3
region (the middle) to be filled with the main image and the main story
heading which makes it stand out. For my contents page I had the title for
the page (contents) at the top of the page in a large bold font so it is very
clear what page it is. I had the contents, page numbers and short
description in a list type format for ease of access for the reader so it is
easy to find which page they want to find quickly. I used a sticky note
template for the editors note because it makes it feel more personal
towards the audience like a hand written note, I also used a handwritten
style font for the signature to enhance this effect. I had the masthead in
the top left hand corner to keep the image of the masthead in the readers
mind and make it more memorable. For my double page spread again I
planned to have masthead in the corner which I think is the first thing the
reader would see as they open the page which then leads the eye to the
‘EXCLUSIVE!’ puff which is in bright red, then the eye will be lead to the
main image which is directly related to the article, then the eye will lead
onto the title of the article and then down to the text.

2. From my audience research I found out that people would be more likely to
buy a magazine if it included interviews with musicians, it was priced
around £3.00 and a lot of people attend music festivals, so to cater with
this I included an interview with a musician, priced my magazine £3.10 and
included information for the music festival T4 On The Beach. To target
males I added an interview of a successful musician I believe this attracts
males that are interested in music to find out about the success story and
to find out how to be successful. However to attract both males and
females I added an image of a Nintendo Wii that can be won, this is
considered to be a more unisex gaming console compared to PS3’s and
XBox’s which are more for males.