1. a fairy tale, as told by
Jesse Vigil

2. +
Once upon a time, we went to film school

3. +
When we got out, we started making movies

4. +
This was in 2003. And it was called
“Adventureville”

5. Adventureville was not a very big
success… BUT

6. We liked each other, so we started
a company, Psychic Bunny

7. +
Turns out, we were each kind of
good at a different thing…

8. So we made lots of cool stuff for
lots of different people!

15. We also grew older and wiser…

16. And our small office…

17. Filled with awesome people.

18. This helped us do bigger and
better things.

23. During all this, Jesse went back to
school.

24. +
He used to work as a video game
tester…
…and it was awful there.
But he still liked games.

25. +
So he got his MFA in Interactive
Media from USC

26. And Psychic Bunny became an
interactive company too!

27. Obviously we are skipping some
parts of the story…
 But here are some pictures, each worth ~1000 words to save
time.

28. We’ve Made a lot of Stuff

29. Okay, that’s great.
 But since I have a soapbox, I’m now going to try and do five
minutes of teaching.
 Hooray for captive audiences!

30. So let’s talk
about the real
stuff…
•What if you’re a damn fool and want
to do this too?
•Friends You Need
•Things We Learned
•A Movie You Should See
•Some Questions You Should Ask
Serious things as learned
by these serious people.

31. Psychic Bunny learned a lot from:

32. YOU NEED THESE FRIENDS:
A Lawyer
An Accountant
A Bookkeeper
Someone Else Who Has A
Business Of Their Own

33. Some Things We Learned
 Honor your commitments. You’re never too good to do your
best work.
 Business is part of the deal.
 Protect Yourselves
 Trust Your Instincts
 You will make mistakes

34. +
LAST BIT: Practicalities
(the five minutes of things I didn’t know I should have asked about)
The greatest (and most accurate)
film about small business
ownership ever made.

35. So, how are you going to make
money in the beginning?
 Work-for-hire (service)
 Bootstrap a project (product)
 Get a commission (product)

36. What kind of company will you be?
 Sole proprietorship
 Partnership
 LLC
 S-Corp
 C-corp

37. Checklist
 Make friends
 Set up your company. Draw up an actual agreement.
 How can a partner enter and exit?
 Basic bylaws
 Votes and proxies
 Stock
 Taxes, bookkeeping, and databases
 Secretary, CFO, Insurance
 Marketing

38. Say You Want a Revolution
 WTF is a “net-90?”
 The hidden costs of business
ownership
 Selling content in the digital
age
 Getting a Loan from a Bank
 Growing Great Talent and
Keeping It
 Making people pay attention

39. The Wisdom of Brenda Goodman
“Be excellent at
whatever you do
and you won’t do it
for long.”

40. Let’s Look At Some Cool Stuff.
 Everybody likes stuff.
 It’s even better when that stuff
is cool.