Cycling is becoming more popular, which is good because it is a much more ecological means of transport than the car.
However, it still generates waste, such as tires and air chambers.
According to the Swiss Federal Office for the Environment, more than 1.3 million tires and air chambers are thrown away or burned yearly in Switzerland.
This is why muusette has decided to upgrade these materials by giving them a second life thanks to value-added recycling with a Made in Italy touch. Concretely, how does this happen?
Each product is designed, developed, and manufactured by us within a maximum radius of 350 km. We are keen to combine the local, circular, and solidarity economy (1% of the profit is donated to a Swiss NGO)
By wearing muusette, you are helping to protect the planet.
2. Who am
I?
ALEXANDRE REYMOND
co-founder
I am Alexandre, passionate about
sports and, more particularly,
cycling. I grew up in a small village
in the Vaudois countryside where I
could practice my favorite activities
(running, mountain biking, road
biking, and Triathlon).
My engineering studies in
renewable energies and
participation in various technology
and sustainability projects have
opened my mind and made me
sensitive to ecology.
3. Why
muusette?
I noticed that my bike’s tires and air
chambers, which allowed me to move
around, mostly ended up in household
waste. Unlike car tires, there is no
recycling for bicycle rubber.
The environment is one of the main
reasons for creating muusette, which
collects air chambers and tires from
bicycle workshops and seeks to upgrade
them by creating a range of belts and
various accessories Made in Italy.
4. Why muusette?
With muusette, Swiss bicycle shops can, for
the first time, quickly reduce their ecological
footprint by giving tires and air chambers a
second life by relying on value-added
recycling. They contribute to reducing waste
and thus contribute to a sustainable solution
for our planet.
Each product is entirely designed,
developed, and manufactured by us within
a maximum radius of 350 km. We are keen
to combine the local, circular, and
solidarity economy (1% of the profit is
donated to a Swiss NGO)
6. The environment is one of the main
reasons for the creation of muusette,
which collects air chambers and tires
from bicycle workshops and seeks to
recycle them.
muusette sees raw materials in this
"waste" that can still be used for other
applications. Air chambers and tires are
excellent materials for creating belts
and accessories. It is robust, flexible,
and water-resistant.
8. Pre-ordering muusette means
investing in the following:
Swiss upcycling,
Made in Italy
The production
will be carried out
in Turin, Italy.
First series of belts
and accessories made
of recycled tires and
air chambers.
muusette comes in
different colors and
accessories.
Kilos of tires and air
chambers will be
recycled.
We collect the
recycling material from
the bike shops once a
month.
9. Did you
know?
According to the Swiss Federal Office for
the Environment, more than 1.3 million
bicycle tires (and as many inner tubes) are
sold in Switzerland each year, most of
which are replaced every 2 to 3 years.
Tires and inner tubes are mostly burned
or thrown in the trash.
Every year, 14,000 tons of macro and
microplastics end up in the environment in
Switzerland. The most significant part
comes from tire wear (8900 tons),
followed by littering, with 2700 tons.
Sources: OFEV & Oceancare
10. Did you
know?
Around 55 tons of plastic land in Lake
Geneva each year, a large part of it in
microplastics.
Another problem is the direct
consumption of plastics. Each Swiss uses
127 kilos annually, of which 85 to 95%
would be incinerated and not recycled or
reused. Switzerland produces more waste
per inhabitant than its direct neighbors,
Germany, Austria, France, and Italy.
Sources: OFEV & Oceancare
