The dynamics of the digital world have forever changed the way we are perceived as professionals and human beings. Today, your reputation is not just about the carefully crafted persona you put forth in real life but how that lives, and is shared, online. A presentation on how to be authentic and have relevance while being aware of the pitfalls and considerations of our digital age.

1. REPUTATION
IN THE
DIGITAL AGE
ONLINE & OFFLINE CONSIDERATIONS
@jessflynn

5. Source: DOMO

6. “WHAT IF ANDY WARHOL HAD IT WRONG, AND
INSTEAD OF BEING FAMOUS FOR 15 MINUTES,
WE’RE ONLY ANONYMOUS FOR THAT LONG”
- Juan Enriquez
Source: Biography

7. OUR DIGITAL TATTOO
Source: TEDxVienna

8. DIGITAL IMMORTALITY

9. WHAT IS
THE STORY
THAT YOU ARE
SHARING?

10. 10
WHAT SELF ARE
YOU SHARING?

12. WARNING: OVERUSE

14. YOUR AUTHENTIC SELF
• What do you believe?
• What do you stand for?
• What are your values / non-negotiables?
• What are your strengths?
• What are your weaknesses?*
(*the ones you’re willing to own up to)

15. 15
WHAT WILL YOU
GO TO BATTLE FOR?

17. EVERYONE

18. “YOUR BRAND IS WHAT OTHER PEOPLE SAY
ABOUT YOU WHEN YOU’RE NOT IN THE ROOM”
- Jeff Bezos
Source: Biography Source: Huffington Post

19. YOUR BUSINESS CARD
Source: MassiveAlliance

20. YOUR BUSINESS CARD

22. WHAT DO
YOU DO?

23. WHY DO
YOU DO IT?

24. “PEOPLE DON’T BUY WHAT YOU DO;
THEY BUY WHY YOU DO IT”
- Simon Sinek

25. …to create
and share
stories that matter.
RED SKY’S ‘WHY’

26. …to be a
seed sower for
connections and ideas.
MY ‘WHY’

27. Re-shares content
from brands, peers,
organizations,
employers, colleagues,
or influencers.
AMPLIFIER

28. Seeks and responds to
questions and queries -
strives to be a resource
and solution provider.
RESPONDER

29. Starts conversations
with connections, other
influencers or peers.
CONVERSATIONALIST

30. Seeks out information
and sources, picks out
the best stuff,
summarizes it and
shares it.
CURATOR

31. Creates, builds, makes
and publishes content to
be shared.
CREATOR

32. “TODAY, POWER IS GAINED BY SHARING
KNOWLEDGE, NOT HOARDING IT.”
- Dharmesh Shah

33. SHARE
WITH
PURPOSE

34. A MEDIUM IS NOT
A SUBSTITUTE
FOR A MESSAGE

35. BEWARE THE ECHO
CHAMBER

36. CAUTIONS
• Assume our online activity is anonymous
• Believe social networks are an extension
of conversations
• Copy and paste without references
• Undervalue (& underestimate) our
personal data
Source: ZDNet

37. KNOW YOUR SETTINGS

38. BE AWARE OF WHAT
YOU SHARE

39. Caution: Do. Not. Lie.

41. Caution: Unprofessional Behavior

43. OUR BRAND IS
OUR PEOPLE

45. CREATIVITY
EMPATHY
EMOTION
JUDGMENT
IDEAS & IMPACT
WHAT WE’RE LOOKING FOR

46. ONLINE BRAND
OPPORTUNITIES
• Google yourself regularly. Seriously.
• Reserve your name on all social channels
• Check Knowem
• Be consistent in your profiles
• Name, *photo, key words, headline, bio
• Have a professional photo on professional sites
• Set up automatic notifications for tags,
comments, shares, etc. on any of your profiles.
• Share with purpose

47. YOUR BIO = YOUR STORY

48. Tip #2: SummaryYOUR BIO = YOUR EXPERTISE

49. 49
3
An ideal summary
captures your career
experiences, then
speaks to your current
role concisely and
meaningfully.

50. ASK FOR IT, OWN IT, SHARE IT

51. CHANNELS TO
CONSIDER

52. CHANNELS TO
CONSIDER

53. SHARE
WITH
THOUGHT

54. SHARE
WITH
PURPOSE

56. #SELFIE
BEWARE OF S.O.S.

57. #SELFLESS
WHY NOT

58. “Is your digital life
reflective of your best self,
your authentic self?”

59. WHAT ARE YOU
LEAVING BEHIND?

60. WHAT ARE YOU DOING WITH
THE POWER IN YOUR
HANDS?