2. PRODUCT ANALYSIS
PROBLEM 1
One of the major causes
of a failed transaction
usually stems from
internet connectivity and
network issues.
PROBLEM 2
Delay in transactions due
to weather changes which
affects how strong the
internet connectivity is,
thereby delaying
transactions.
3. PRODUCT ANALYSIS
SOLUTION 1
Zero failed transactions
with Mantis Pay as the
POS does not necessarily
need internet and network
connectivity to make
successful transactions.
SOLUTION 2
Changes in the weather
does not delay
transactions because
come rain or shine, Mantis
Pay always works.
4. Product Analysis
COMPETITIVE
ADVANTAGE
An edge over other Nigerian fintech banks
because Mantis Pay is the very first POS
that does not require internet connectivity
to be able to make successful transactions,
it's faster, it’s easier and it’s accessible
even in geographical locations where their
network is bad.
TARGET
AUDIENCE
Small and Medium Enterprises (SMEs)
16-65, Male and Female in all parts of
Nigeria
5. Product Analysis
WHY SMEs CAN
BENEFIT
● Mantis Pay can enable your business receive multiple types of
payments from anywhere easily
● It is faster to use Mantis Pay because you can be sure that internet
connectivity does not affect or delay transactions; satisfying
customers and attracting new ones as many others will tend to use a
POS machine that does not waste time and gives no hitches, thereby
generating revenue for your business/
6. BIG
IDEA
The idea is basically to show these SMEs that they can do
business from anywhere, anytime without the limitation of
internet connectivity. It is also to make the customer see
how easy and accessible it is to make cash withdrawals
without any hassles
7. CAMPAIGN FRAMEWORK
CAMPAIGN THEME No network, No problem
CAMPAIGN
CHANNELS
Instagram, Twitter, Facebook and Linkedin
TIMELINE 2 Weeks
THEMES Content should focus around the pros of a
business using Mantis Pay, faster transactions,
geographically accessible and secured against
terrible weather conditions that affect network
8. CAMPAIGN DELIVERABLES
DESIGN DIRECTIONS
Design Direction 1: Rain is falling, normally the network is usually
bad whenever it rains, but with Mantis Pay, it's business as
usual, no disappointments. The design shows a caricature of a
person under the rain with an umbrella in front of a mantis POS
stand, with the only source of light shining from the POS with a
conversation bubble (transaction successful)
9. CAMPAIGN DELIVERABLES
DESIGN DIRECTIONS
Design Direction 2: a video with a split screen in the middle, one
first screen shows an unbranded POS stand with a man looking
frustrated whole pointing the POS to the sky and shaking it
around trying to look for network, the customer looks pissed
with the debit alert the showing on his phone without him being
able to collect the cash because the money hasn't been
reflected on POS machine. The other screen shows a guy using
Mantis Pay POS with everything going smoothly, the transaction
was fast and easy. He looks satisfied At the end of the video
the copy says save time with faster transactions when you use
Mantis PAY
10. CAMPAIGN DELIVERABLES
Email Newsletter
Please find access to the email newsletter document here:
https://docs.google.com/document/d/1ze3IwurQgelcAbJgxG
XsqExQhx0t9qmI-qbuBin8ff0/edit?usp=sharing
11. CAMPAIGN DELIVERABLES
A/V Advert Script
Please find access to the Video script
https://docs.google.com/document/d/1BFgKhi9rGq1rBr6io9
57LoI9MKjmKS2rsqjKZEtha0M/edit?usp=sharing
12. CAMPAIGN DELIVERABLES
Radio Advert Script
Please find access to the radio advert document here:
https://docs.google.com/document/d/1Hs78ddQDjckM0-N
nIsTM37jsmCTRYXh9rLeBbOqtimA/edit?usp=sharing
13. CAMPAIGN DELIVERABLES
Content Calendar Script
Please find access to the content calendar document here:
https://docs.google.com/document/d/1y7fjutg-sUYlgL3_PK
rjIaKe_I3l2lUPOG-R-CL2Nwo/edit?usp=sharing
14. CAMPAIGN DELIVERABLES
Independence Day Visual
Please find access to the Independent day visual document
here:
https://drive.google.com/file/d/16Mt9becnKej2Q8GnkIKRfP
OtVFq-8KPa/view?usp=sharing
