SlideShare a Scribd company logo
1 of 12
Download to read offline
http://www.5wpr.com/clients/index.cfm
530 store retail chain United Retail Group/Avenue Stores, a plethora of
publicly traded companies, and a variety of other global interests, nationa
corporations and consumer brands, high-profile individuals, regional
businesses, government agencies and academic institutions.
https://twitter.com/5W_PR
https://www.facebook.com/5WPublicRelation
s
http://www.linkedin.com/company/5w-public-relations
http://youtu.be/LLiBHprBDWg
“Sesame Street should hire a new voice and
distance themselves fromClash as soon as
possible," said Ronn Torossian, CEO of 5WPR.
"The $75 million in annual sales Elmo generates is
larger than Clash, and in the big picture, I don't
believe the young kids who love Elmo will be
affected by this crisis."
http://www.5wpr.com/news/index.cfm
http://www.5wpr.com/news/ronntorossian-5wpr-
management-2012news.cfm#February19_2013
Crisis Management - from rumors to recalls - responding within minutes on crisis
PR issues.We understand why a crisis is called a “defining moment” – and for this
reason, our speed is tempered by an analysis of every possible scenario prior to taking
action.
extensive success in celebrity wrangling and celebrity product placement. In the
last year alone we placed product on the following celebrities: Jennifer Lopez,
Usher, Halle Berry, Sean "Diddy" Combs, Jessica Simpson, DonaldTrump, Bruce
Willis, Adrien Grenier, DenzelWashington, Paris Hilton, Cameron Diaz, reality show
stars, movies, and a slew of others. We also secured one of the most coveted
product placements of all time, a client's product prominently featured in the first
published image worn on the most anticipated baby of all time, Shiloh Nouvel Jolie
Pitt.
Entertainment & Sports Marketing PR
http://www.5wpr.com/practice/lifestylepr_entertainmentpragency.cfm
http://www.5wpr.com/practice/consumer-beauty.cfm
Beauty Public Relations
Beauty brands fight for coverage in a media landscape that is simultaneously
shrinking for magazines and newspapers
5W Public Relations (5WPR) navigates this challenge by breaking the beauty PR
mold by delivering campaigns that create personal and powerful connections
with consumers, retailers, media and influencers
http://youtu.be/yRd3j8ldmqo
http://ronntorossianfoundation.com/
The RonnTorossian Foundatio
5W Helps Nick Cannon Break Out of Nickelodeon
Past
http://www.5wpr.com/practice/casestudy-nickelodeon.cfm
5W Public Relations was
tasked by McDonalds to raise
consumer brand awareness
for the launch of the
McDonald'sAll American
Throwback Jerseys
McDonald's All-American Jerseys
Non-profit clients have included
The Jackie Robinson
Foundation,Voices Against
Brain Cancer, Aish Center and
others.
http://www.5wpr.com/practice/casestudy-celebritywranglingpr.cfm
Rule No.1: “Come clean and come clean quick. The fastest road
to redemption in the public’s eye is an early and honest mea culpa.”
Rule No. 2: “Keep your message consistent. The truth
eventually comes out. So be clear, be honest and keep the story
consistent.”
Rule No. 3: “Leave no gray area.”
- RonnTorossian
President and CEO of 5W Public Relations
http://5wpr.net/opinion-how-tiger-should-have-dealt-with-his-crisis/

More Related Content

Viewers also liked

Cómo preparar una clase con un celular
Cómo preparar una clase con un celularCómo preparar una clase con un celular
Cómo preparar una clase con un celularGabriela Sorio
 
Current Situation & Development Framework of Sino-Foreign Eco-Cities
Current Situation & Development Framework of Sino-Foreign Eco-CitiesCurrent Situation & Development Framework of Sino-Foreign Eco-Cities
Current Situation & Development Framework of Sino-Foreign Eco-CitiesSmartEcoCity (SEC)
 
Lecture 3 In Harmony with Nature
Lecture 3   In Harmony with NatureLecture 3   In Harmony with Nature
Lecture 3 In Harmony with NatureDenis Wong
 
The Foundations of Cloud Data Storage
The Foundations of Cloud Data StorageThe Foundations of Cloud Data Storage
The Foundations of Cloud Data StorageJan-Erik Finlander
 
Evaluation part 4, part 5 and part 6
Evaluation part 4, part 5 and part 6Evaluation part 4, part 5 and part 6
Evaluation part 4, part 5 and part 6Ghanshyam Shiyani
 
Open Research, Open Sciecen
Open Research, Open SciecenOpen Research, Open Sciecen
Open Research, Open Sciecennellapower
 

Viewers also liked (14)

Sexto de primaria
Sexto de primariaSexto de primaria
Sexto de primaria
 
Tarea de completar tello
Tarea de completar telloTarea de completar tello
Tarea de completar tello
 
Asia attractions
Asia attractionsAsia attractions
Asia attractions
 
Excel
ExcelExcel
Excel
 
Pt18
Pt18Pt18
Pt18
 
Cómo preparar una clase con un celular
Cómo preparar una clase con un celularCómo preparar una clase con un celular
Cómo preparar una clase con un celular
 
Contoh kartu soal (1)
Contoh kartu soal (1)Contoh kartu soal (1)
Contoh kartu soal (1)
 
Tache 5
Tache 5Tache 5
Tache 5
 
Cartel ppt para publicidad
Cartel ppt para publicidadCartel ppt para publicidad
Cartel ppt para publicidad
 
Current Situation & Development Framework of Sino-Foreign Eco-Cities
Current Situation & Development Framework of Sino-Foreign Eco-CitiesCurrent Situation & Development Framework of Sino-Foreign Eco-Cities
Current Situation & Development Framework of Sino-Foreign Eco-Cities
 
Lecture 3 In Harmony with Nature
Lecture 3   In Harmony with NatureLecture 3   In Harmony with Nature
Lecture 3 In Harmony with Nature
 
The Foundations of Cloud Data Storage
The Foundations of Cloud Data StorageThe Foundations of Cloud Data Storage
The Foundations of Cloud Data Storage
 
Evaluation part 4, part 5 and part 6
Evaluation part 4, part 5 and part 6Evaluation part 4, part 5 and part 6
Evaluation part 4, part 5 and part 6
 
Open Research, Open Sciecen
Open Research, Open SciecenOpen Research, Open Sciecen
Open Research, Open Sciecen
 

Similar to MM 4103 - Media Presentation 2 (Marketing Campaign) - 5WPR - Spring 2013

Environment and Market.pdf
Environment and Market.pdfEnvironment and Market.pdf
Environment and Market.pdfROWELL MARQUINA
 
Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)Sameer Mathur
 
419law43665_ch19_419-440.indd 419 012119 0336 PMC .docx
419law43665_ch19_419-440.indd 419 012119  0336 PMC .docx419law43665_ch19_419-440.indd 419 012119  0336 PMC .docx
419law43665_ch19_419-440.indd 419 012119 0336 PMC .docxrobert345678
 
IDEP Tourism Social Media Workshop
IDEP Tourism Social Media WorkshopIDEP Tourism Social Media Workshop
IDEP Tourism Social Media WorkshopMichael David
 
State Farm Proposal Book
State Farm Proposal BookState Farm Proposal Book
State Farm Proposal Bookdeedlera
 
#StayHomeStaySocial Report
#StayHomeStaySocial Report #StayHomeStaySocial Report
#StayHomeStaySocial Report S3cubed
 
Public Relations - Trends and Challenges
Public Relations - Trends and ChallengesPublic Relations - Trends and Challenges
Public Relations - Trends and ChallengesNatalia Turangan
 
Public Relations - Trends and Challenges
Public Relations - Trends and ChallengesPublic Relations - Trends and Challenges
Public Relations - Trends and ChallengesNatalia Turangan
 
Social media success strategies June 2010 by CEO Hillary Bressler
Social media success strategies June 2010 by CEO Hillary BresslerSocial media success strategies June 2010 by CEO Hillary Bressler
Social media success strategies June 2010 by CEO Hillary Bresslerhillarybressler
 
Phillip Kotler - Marketing Management.pdf
Phillip Kotler - Marketing Management.pdfPhillip Kotler - Marketing Management.pdf
Phillip Kotler - Marketing Management.pdfitexcel
 
Marketing-Management-Millenium-Edition.pdf
Marketing-Management-Millenium-Edition.pdfMarketing-Management-Millenium-Edition.pdf
Marketing-Management-Millenium-Edition.pdfmarivicamacho
 
PDF brand-and-reputation-management-special-report-2016
PDF brand-and-reputation-management-special-report-2016PDF brand-and-reputation-management-special-report-2016
PDF brand-and-reputation-management-special-report-2016Sophie Kavanagh
 
MAD School - How to create an engaging social media campaign?
MAD School -  How to create an engaging social media campaign?MAD School -  How to create an engaging social media campaign?
MAD School - How to create an engaging social media campaign?MADSchoolSG
 
Máxima audiencia para la venta directa. El último modelo de negocio social.
Máxima audiencia para la venta directa. El último modelo de negocio social. Máxima audiencia para la venta directa. El último modelo de negocio social.
Máxima audiencia para la venta directa. El último modelo de negocio social. Networkempresas.com
 
Social selling yahoo
Social selling yahooSocial selling yahoo
Social selling yahooMatt Gentile
 
Corporate Public Relations: Chapter 15
Corporate Public Relations: Chapter 15Corporate Public Relations: Chapter 15
Corporate Public Relations: Chapter 15sstumpo
 
Womm Presentation
Womm PresentationWomm Presentation
Womm Presentationkneehighnic
 
How to and How Not to Use the Social Media
How to and How Not to Use the Social MediaHow to and How Not to Use the Social Media
How to and How Not to Use the Social MediaMOS SEO Services
 
Poke Must See at SXSW 2015
Poke Must See at SXSW 2015Poke Must See at SXSW 2015
Poke Must See at SXSW 2015Poke London
 

Similar to MM 4103 - Media Presentation 2 (Marketing Campaign) - 5WPR - Spring 2013 (20)

Environment and Market.pdf
Environment and Market.pdfEnvironment and Market.pdf
Environment and Market.pdf
 
Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)
 
419law43665_ch19_419-440.indd 419 012119 0336 PMC .docx
419law43665_ch19_419-440.indd 419 012119  0336 PMC .docx419law43665_ch19_419-440.indd 419 012119  0336 PMC .docx
419law43665_ch19_419-440.indd 419 012119 0336 PMC .docx
 
IDEP Tourism Social Media Workshop
IDEP Tourism Social Media WorkshopIDEP Tourism Social Media Workshop
IDEP Tourism Social Media Workshop
 
State Farm Proposal Book
State Farm Proposal BookState Farm Proposal Book
State Farm Proposal Book
 
#StayHomeStaySocial Report
#StayHomeStaySocial Report #StayHomeStaySocial Report
#StayHomeStaySocial Report
 
Public Relations - Trends and Challenges
Public Relations - Trends and ChallengesPublic Relations - Trends and Challenges
Public Relations - Trends and Challenges
 
Public Relations - Trends and Challenges
Public Relations - Trends and ChallengesPublic Relations - Trends and Challenges
Public Relations - Trends and Challenges
 
Crisis and issues management and social media
Crisis and issues management and social mediaCrisis and issues management and social media
Crisis and issues management and social media
 
Social media success strategies June 2010 by CEO Hillary Bressler
Social media success strategies June 2010 by CEO Hillary BresslerSocial media success strategies June 2010 by CEO Hillary Bressler
Social media success strategies June 2010 by CEO Hillary Bressler
 
Phillip Kotler - Marketing Management.pdf
Phillip Kotler - Marketing Management.pdfPhillip Kotler - Marketing Management.pdf
Phillip Kotler - Marketing Management.pdf
 
Marketing-Management-Millenium-Edition.pdf
Marketing-Management-Millenium-Edition.pdfMarketing-Management-Millenium-Edition.pdf
Marketing-Management-Millenium-Edition.pdf
 
PDF brand-and-reputation-management-special-report-2016
PDF brand-and-reputation-management-special-report-2016PDF brand-and-reputation-management-special-report-2016
PDF brand-and-reputation-management-special-report-2016
 
MAD School - How to create an engaging social media campaign?
MAD School -  How to create an engaging social media campaign?MAD School -  How to create an engaging social media campaign?
MAD School - How to create an engaging social media campaign?
 
Máxima audiencia para la venta directa. El último modelo de negocio social.
Máxima audiencia para la venta directa. El último modelo de negocio social. Máxima audiencia para la venta directa. El último modelo de negocio social.
Máxima audiencia para la venta directa. El último modelo de negocio social.
 
Social selling yahoo
Social selling yahooSocial selling yahoo
Social selling yahoo
 
Corporate Public Relations: Chapter 15
Corporate Public Relations: Chapter 15Corporate Public Relations: Chapter 15
Corporate Public Relations: Chapter 15
 
Womm Presentation
Womm PresentationWomm Presentation
Womm Presentation
 
How to and How Not to Use the Social Media
How to and How Not to Use the Social MediaHow to and How Not to Use the Social Media
How to and How Not to Use the Social Media
 
Poke Must See at SXSW 2015
Poke Must See at SXSW 2015Poke Must See at SXSW 2015
Poke Must See at SXSW 2015
 

More from Jerrick Frye

Marketing Campaign - 5W Public Relations -
Marketing Campaign - 5W Public Relations - Marketing Campaign - 5W Public Relations -
Marketing Campaign - 5W Public Relations - Jerrick Frye
 
business or entertainment - drake -
business or entertainment - drake - business or entertainment - drake -
business or entertainment - drake - Jerrick Frye
 
profile of public relations firm - Taylor -
profile of public relations firm - Taylor - profile of public relations firm - Taylor -
profile of public relations firm - Taylor - Jerrick Frye
 
Product, company or brand persona - WWE-
Product, company or brand persona - WWE- Product, company or brand persona - WWE-
Product, company or brand persona - WWE- Jerrick Frye
 
international public relations - dunkin' donuts -
international public relations - dunkin' donuts - international public relations - dunkin' donuts -
international public relations - dunkin' donuts - Jerrick Frye
 
International media image - the Age Australian newspaper -
International media image - the Age Australian newspaper - International media image - the Age Australian newspaper -
International media image - the Age Australian newspaper - Jerrick Frye
 
social media plan of a news outlet - bbc news -
social media plan of a news outlet - bbc news - social media plan of a news outlet - bbc news -
social media plan of a news outlet - bbc news - Jerrick Frye
 
Advertising and public relations strategies - Mercedes-Benz
Advertising and public relations strategies - Mercedes-Benz Advertising and public relations strategies - Mercedes-Benz
Advertising and public relations strategies - Mercedes-Benz Jerrick Frye
 

More from Jerrick Frye (9)

Higher education
Higher educationHigher education
Higher education
 
Marketing Campaign - 5W Public Relations -
Marketing Campaign - 5W Public Relations - Marketing Campaign - 5W Public Relations -
Marketing Campaign - 5W Public Relations -
 
business or entertainment - drake -
business or entertainment - drake - business or entertainment - drake -
business or entertainment - drake -
 
profile of public relations firm - Taylor -
profile of public relations firm - Taylor - profile of public relations firm - Taylor -
profile of public relations firm - Taylor -
 
Product, company or brand persona - WWE-
Product, company or brand persona - WWE- Product, company or brand persona - WWE-
Product, company or brand persona - WWE-
 
international public relations - dunkin' donuts -
international public relations - dunkin' donuts - international public relations - dunkin' donuts -
international public relations - dunkin' donuts -
 
International media image - the Age Australian newspaper -
International media image - the Age Australian newspaper - International media image - the Age Australian newspaper -
International media image - the Age Australian newspaper -
 
social media plan of a news outlet - bbc news -
social media plan of a news outlet - bbc news - social media plan of a news outlet - bbc news -
social media plan of a news outlet - bbc news -
 
Advertising and public relations strategies - Mercedes-Benz
Advertising and public relations strategies - Mercedes-Benz Advertising and public relations strategies - Mercedes-Benz
Advertising and public relations strategies - Mercedes-Benz
 

MM 4103 - Media Presentation 2 (Marketing Campaign) - 5WPR - Spring 2013

  • 1.
  • 2.
  • 3.
  • 4.
  • 6. 530 store retail chain United Retail Group/Avenue Stores, a plethora of publicly traded companies, and a variety of other global interests, nationa corporations and consumer brands, high-profile individuals, regional businesses, government agencies and academic institutions.
  • 8. http://youtu.be/LLiBHprBDWg “Sesame Street should hire a new voice and distance themselves fromClash as soon as possible," said Ronn Torossian, CEO of 5WPR. "The $75 million in annual sales Elmo generates is larger than Clash, and in the big picture, I don't believe the young kids who love Elmo will be affected by this crisis." http://www.5wpr.com/news/index.cfm http://www.5wpr.com/news/ronntorossian-5wpr- management-2012news.cfm#February19_2013
  • 9. Crisis Management - from rumors to recalls - responding within minutes on crisis PR issues.We understand why a crisis is called a “defining moment” – and for this reason, our speed is tempered by an analysis of every possible scenario prior to taking action. extensive success in celebrity wrangling and celebrity product placement. In the last year alone we placed product on the following celebrities: Jennifer Lopez, Usher, Halle Berry, Sean "Diddy" Combs, Jessica Simpson, DonaldTrump, Bruce Willis, Adrien Grenier, DenzelWashington, Paris Hilton, Cameron Diaz, reality show stars, movies, and a slew of others. We also secured one of the most coveted product placements of all time, a client's product prominently featured in the first published image worn on the most anticipated baby of all time, Shiloh Nouvel Jolie Pitt. Entertainment & Sports Marketing PR http://www.5wpr.com/practice/lifestylepr_entertainmentpragency.cfm
  • 10. http://www.5wpr.com/practice/consumer-beauty.cfm Beauty Public Relations Beauty brands fight for coverage in a media landscape that is simultaneously shrinking for magazines and newspapers 5W Public Relations (5WPR) navigates this challenge by breaking the beauty PR mold by delivering campaigns that create personal and powerful connections with consumers, retailers, media and influencers http://youtu.be/yRd3j8ldmqo
  • 11. http://ronntorossianfoundation.com/ The RonnTorossian Foundatio 5W Helps Nick Cannon Break Out of Nickelodeon Past http://www.5wpr.com/practice/casestudy-nickelodeon.cfm 5W Public Relations was tasked by McDonalds to raise consumer brand awareness for the launch of the McDonald'sAll American Throwback Jerseys McDonald's All-American Jerseys Non-profit clients have included The Jackie Robinson Foundation,Voices Against Brain Cancer, Aish Center and others. http://www.5wpr.com/practice/casestudy-celebritywranglingpr.cfm
  • 12. Rule No.1: “Come clean and come clean quick. The fastest road to redemption in the public’s eye is an early and honest mea culpa.” Rule No. 2: “Keep your message consistent. The truth eventually comes out. So be clear, be honest and keep the story consistent.” Rule No. 3: “Leave no gray area.” - RonnTorossian President and CEO of 5W Public Relations http://5wpr.net/opinion-how-tiger-should-have-dealt-with-his-crisis/