6. 530 store retail chain United Retail Group/Avenue Stores, a plethora of
publicly traded companies, and a variety of other global interests, nationa
corporations and consumer brands, high-profile individuals, regional
businesses, government agencies and academic institutions.
8. http://youtu.be/LLiBHprBDWg
“Sesame Street should hire a new voice and
distance themselves fromClash as soon as
possible," said Ronn Torossian, CEO of 5WPR.
"The $75 million in annual sales Elmo generates is
larger than Clash, and in the big picture, I don't
believe the young kids who love Elmo will be
affected by this crisis."
http://www.5wpr.com/news/index.cfm
http://www.5wpr.com/news/ronntorossian-5wpr-
management-2012news.cfm#February19_2013
9. Crisis Management - from rumors to recalls - responding within minutes on crisis
PR issues.We understand why a crisis is called a “defining moment” – and for this
reason, our speed is tempered by an analysis of every possible scenario prior to taking
action.
extensive success in celebrity wrangling and celebrity product placement. In the
last year alone we placed product on the following celebrities: Jennifer Lopez,
Usher, Halle Berry, Sean "Diddy" Combs, Jessica Simpson, DonaldTrump, Bruce
Willis, Adrien Grenier, DenzelWashington, Paris Hilton, Cameron Diaz, reality show
stars, movies, and a slew of others. We also secured one of the most coveted
product placements of all time, a client's product prominently featured in the first
published image worn on the most anticipated baby of all time, Shiloh Nouvel Jolie
Pitt.
Entertainment & Sports Marketing PR
http://www.5wpr.com/practice/lifestylepr_entertainmentpragency.cfm
10. http://www.5wpr.com/practice/consumer-beauty.cfm
Beauty Public Relations
Beauty brands fight for coverage in a media landscape that is simultaneously
shrinking for magazines and newspapers
5W Public Relations (5WPR) navigates this challenge by breaking the beauty PR
mold by delivering campaigns that create personal and powerful connections
with consumers, retailers, media and influencers
http://youtu.be/yRd3j8ldmqo
11. http://ronntorossianfoundation.com/
The RonnTorossian Foundatio
5W Helps Nick Cannon Break Out of Nickelodeon
Past
http://www.5wpr.com/practice/casestudy-nickelodeon.cfm
5W Public Relations was
tasked by McDonalds to raise
consumer brand awareness
for the launch of the
McDonald'sAll American
Throwback Jerseys
McDonald's All-American Jerseys
Non-profit clients have included
The Jackie Robinson
Foundation,Voices Against
Brain Cancer, Aish Center and
others.
http://www.5wpr.com/practice/casestudy-celebritywranglingpr.cfm
12. Rule No.1: “Come clean and come clean quick. The fastest road
to redemption in the public’s eye is an early and honest mea culpa.”
Rule No. 2: “Keep your message consistent. The truth
eventually comes out. So be clear, be honest and keep the story
consistent.”
Rule No. 3: “Leave no gray area.”
- RonnTorossian
President and CEO of 5W Public Relations
http://5wpr.net/opinion-how-tiger-should-have-dealt-with-his-crisis/