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Oracle Open World 2011 Implementing Web Commerce
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Implementing Web Commerce In A Complex Environment
1.
1
Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
2.
Implementing Web Commerce
in a Complex Environment (18206) Author: Patrick Mc Erlean, Architect 2 Presenter: Pepper Mint, Consulting Member of the Technical Staff Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
3.
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 3 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
4.
Oracle ATG Web
Commerce • ATG Commerce – Commerce website product on the market since 1997 – Manages catalog and orders, personalization, display, searching, etc – Typically runs as an EAR in Weblogic or other application servers – Has largely relied on Oracle databases • Oracle bought ATG at the beginning of 2011 – ATG Commerce became Oracle ATG Web Commerce – Integration with various Oracle products began 4 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
5.
Program Agenda
• Infrastructure • Integration • Multisite & Multi-lingual • Personalization • Customization 5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
6.
Program Agenda
• Infrastructure • Integration • Multisite & Multi-lingual • Personalization • Customization 6 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
7.
Infrastructure
Overview • Development. • What the shopper sees: – Web store • What’s needed to get there: – Development – QA – Merchandising – Staging – Production – Integrations – Reporting – Network & Security 7 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
8.
Infrastructure
Staging Global Scenario HTTP Test User Server Search Server Server Staging Database Server Server Production Environment HTTP Dev, QA & Merchandising. Server Search Commerce Staging Server Test CSC Server Server Source Control User HTTP Server Commerce Merchandiser Developer HTTP Server KB Server Server Deploy Data HTTP Deploy Data Server Commerce Publishing Database Server QA Server Database Server Server Server Reporting Database Server HTTP Transform & Load DBA Server Commerce Router Server Router Firewall Firewall Firewall Data Warehouse Database Server Server Reports User Extract Event Data 8 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
9.
Infrastructure
Server Planning • Development Environment: source code, build, database, Content Administration (Publishing), Search Index, Search Query, HTTP, Commerce, Commerce Service Center (CSC), Knowledge, Reporting & Bug Tracking • QA Environment: build, test, database, Content Administration, Search Index, Search Query, HTTP, Commerce, CSC, Knowledge, Reporting, bug tracking and analysis • Merchandising / Publishing: Content Administration, Knowledge, database, Search Index and Search Query • Staging: HTTP, Commerce, Search Query and database • Production: HTTP, Commerce, Search Query, database, CSC and Knowledge • Reporting: Data Warehouse and database • Network & Security: firewalls, routers, network, storage 9 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
10.
Program Agenda
• Infrastructure • Integration • Multisite & Multi-lingual • Personalization • Customization 10 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
11.
Integration
Overview • Complexity: – Most complex area for commerce implementations – Typically many disparate systems and technologies • Focus on: – Performance, scalability, extensibility and high availability – Technology standards • Oracle ATG Web Commerce integration enablers: – Scalable server and component model – Extensive caching and lazy loading – Standards focus: Java, REST, RMI, JMS, JDBC etc 11 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
12.
Integration
Standard Integrations Type of Data Batch Data Sync Real Time Customer Product Catalog Pricing & Promotions Inventory Shipping Payments / Tax Orders Page Content 12 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
13.
Integration
Data Synchronization Considerations • Batch: – What data is required for the web channel? – How often to sync? Manual or scheduled? – Sync to Content Administration or straight to production? – Post synchronization task examples: • Cache refresh • Search re-indexing • Catalog maintenance • Real-time: – Triggers – Caching 13 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
14.
Integration
Multi-Channel Considerations • Customers: – Data to sync to web channel? Data to sync to customer master? – Sync triggers – Web channel specific data • Catalog: – What data needs to be synched to web channel (from the master)? – What data is web only? – Data enrichment for web channel • Inventory: – Caching versus real time: cached data for browse and real time for check out – Inventory updates: do adjustments happen on web channel or downstream? 14 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
15.
Integration
Multi-Channel Considerations (continued) • Pricing & Promotions: – Consistency of pricing is a major consideration? – How often to sync data from the master – Can all channels execute the web channel promotions? – Do channels share payment and tax integrations? • Orders: – Channel integration with order management enables order modification, order status, returns & exchanges. – Who is the order master at any point in time? Order capture vs order management phases – Order locking across channels required for order modifications – Locks controlled by the order master – Which order modifications need to be synched across channels 15 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
16.
Integration
Payments & Shipping • Payments – Fraud & card expiration – Refunds – Price over-rides – PCI compliance – Multi-currency – Mobile payments • Shipping – Multiple destinations – Methods & costs – Digital distribution 16 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
17.
Integration
Content Management System (CMS) • CMS content versus Oracle ATG Web Commerce content? i.e. Static v Dynamic • Oracle ATG Web Commerce generally manages catalog content • CMS generally manages enrichment content like videos, PDFs, zoomable images, etc • Integration with CMS for page building. How to get catalog and dynamic content into CMS page preview? 17 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
18.
Integration
Data Modeling • Schema: – Extend standard tables or create custom tables? Performance vs migration – Indexes for new data – Data purging • Repository: – SQL Repositories are the ATG Java object <-> SQL translation layer – Cache settings? Item and query cache – Multi-lingual extensions – Multi-site extensions – Integration repository for external data source integration 18 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
19.
Program Agenda
• Infrastructure • Integration • Multisite & Multi-lingual • Personalization • Customization 19 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
20.
Multi-site & Multi-lingual
Multi-site Considerations • How many sites? How are sites grouped? • What type of sites? e.g. country, affiliate, micro, etc • What resources do groups share? e.g. catalog, shopping cart, profiles, comparisons, search, etc • Catalog & price list assignment • Site specific catalog content and search indexing • Site specific over-rides. e.g. pointing to alternative integrations • Site specific personalization • URL strategy? e.g. path based or domain based 20 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
21.
Multi-site & Multi-lingual
Multi-lingual Considerations • Catalog content: complicated by site specific catalog content • Multi-lingual web stores • Multi-lingual agent applications • How do we assign a language? e.g. locale, web site domain, etc • Localization of date and currency • Localization of error messages • Localization of integrated systems • Localization of CMS content 21 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
22.
Program Agenda
• Infrastructure • Integration • Multisite & Multi-lingual • Personalization • Customization 22 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
23.
Personalization
Factors For Success • Start with simple personalization, i.e. content targeting to customer segments • Progress to complex user journeys, i.e. scenarios • Define the success criteria: more sales, happier shoppers, etc • What data to use for personalization rules creation? • Preview rules before deploying to the production site • Strategy for measuring personalization success, i.e. statistics. • In store personalization and loyalty programs 23 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
24.
Program Agenda
• Infrastructure • Integration • Multisite & Multi-lingual • Personalization • Customization 24 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
25.
Customization
Overview • Must perform and be scalable • Must be maintainable and upgradable • Use Oracle ATG Web Commerce best practices • Oracle ATG Web Commerce uses patterns such as, modules, configuration layering, XML combine, pipelines, data abstraction and public APIs to help with all of the above • Migration scripts • UI customizations in custom web app, which layers on top of out-of- the-box web apps 25 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
26.
Q&A 26
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27.
27
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28.
28
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