"Bicycle Repair Home Services"

1. THE SIX
MARKEETERS
IEIM 0312

2. GROUP
MEMBERS:
• BENGZON, RAYMOND BRYAN C.
• CRUZ, KERT RUSSELLE S.
• DE GUZMAN, ROBIN S.
• LEGASPI, JEROME L.
• VALENCIA, RICARDO JOSE D.
• VALERIO, LEIGH MARCUS M.

3. Our group chose Bike Repair
Home Service where we can help
workers using bicycle to go to work
and Cyclist to repair their bike
without going to the bike shop.
Because now we are in the midst
of pandemic we are not allowed to
go outside if we don’t have a
important things to do. And to add
convenience to a busy person.
BIKE REPAIR

4. No doubt, there are businesses that someone with little schooling,
little training and no serious business background can start. One of
such businesses is to open a bicycle repair shop. The basic things you
would need to have in place to make success from this type of
business is technical training on how to fix bicycles, bicycle repair tool
box, a good location, easy access to supply of and bicycle spare parts
and good customer service skill.
WHY START A BIKE REPAIR?

5. w
Our vision is to become one of the leading brands in the
bicycle repair shops industry in Bataan and to establish a one
stop/one call bicycle repair services in Balanga City – Bataan
and in other key municipalities in Bataan.
VISSION
Our mission is to establish a world – class bicycle repair shop business
that will make available a wide range of bicycle accessories from top
bicycle manufacturing brands and quality repair services at affordable
prices to the residence of Balanga City – Bataan and other key
municipalities in Bataan and nearby region where we intend opening of
chains of bicycle repair shops and franchise.
MISSION

6. SERVICE OFFERED:
Tune in- 75
Bike wash-150
Repacking of hubs- 150
Suspension Cleaning- 200

7. SERVICES:
Aligning rim- 150
Vulcanizing- 50/Patch
Brake Bleeding- 250
Overhaul- 500

8. PHYSICAL STORE

9. SERVICE AREA for Walk in Costumer
BIKE PARKING FOR THE
MECHANICS/COSTUMERS
OFFICE

10. Possibly it will be safe to submit that the bicycle repair shops industry has a wide range of customers;
every individual and corporate organization (cyclist clubs) who owns bicycles would at one point or
the other call for repair and replacement of parts.
TARGET MARKET/CUSTOMERS
We are in business to provide repair and maintenance services to the following groups of people and
corporate organizations;
• Workers using bicycle to work
• Cyclist
• Cyclist clubs
• Everyone who resides in our target locations

11. Our competitive advantage
• Highly creative, customer centric and proactive.
• We are aware of the stiffer competition and we are well prepared
to compete favorably with other leading bicycle repair shops in
Balanga City. and throughout Bataan.
• The Six Marketeers Bicycle Repair Shop®, is launching a standard
one stop bicycle repair shop that will indeed become the
preferred choice of residence of Balanga City. Aside from that,
the business main feature is that we offered Home Repair
Services for those who don’t want to leave their houses.

12. Our competitive advantage
• Have a wide range of bicycle spare parts and accessories .
• Quality home service for both individual and organizations.
• Our excellent customer service culture, online store, various payment
options and highly secured facility.
• Our employees will be well taken care of, and their welfare package will
be among the best within bike repair industry
• We will also give and provide good working conditions

13. The type of purchasing system you get for your business depends
on the data you need to record and track.
PURCHASING SYTEM
• E-Purchasing: Purchasing system used for the purchase and
availing the services through the internet.
• Schedule Purchasing: A schedule of purchase is made and it is
used for those who's like to make an appointment for the
service.
• On-call purchase: Availing the service are made by calling the
provider by its landline and mobile number.
• Purchase made as per request: No purchase is made in
advance. Purchase is done as need arises. Method usually
applied for requesting a service beforehand.

14. • Marketing Strategy and Sales Strategy
We hired experts who have good understanding of the bicycle dealership
and repair shop industry to help us develop marketing strategies that will
help us achieve our business goal of winning a larger percentage of the
available market in Balanga City – Bataan.
In summary, The Six Marketeers Bicycle Repair Services®. will adopt the
following sales and marketing approach to win customers over;

15. • Open our bicycle repair shop in a grand style with ribbon cutting.
• Introduce our bicycle repair shop by sending brochure to cyclist
clubs, and household in Balanga City – Bataan
• Ensure that we have a wide range of bicycle spare parts and
accessories from different brands at all times.
• Position our signage / flexi banners at strategic places around
Balanga City– Bataan.
• Create a loyalty plan that will enable us reward our regular customers
• List our business and services on social media platform
• Encourage the use of Word-of-mouth marketing (referrals)

16. PROMOTIONAL MATERIAL
SIGNAGE/BANNER

17. BUSINESS CARD
LOYALTY CARD
BROCHURE

18. SWOT
ANALYSIS

19. Our plan of starting with just one outlet of our bicycle dealership
and repair shop in Balanga City – Bataan is to test run the business
for a period of 2 to 5 years to know if we will invest more money,
expand the business and then open other chains of outlets all over
major towns in Bataan and other region.
This is the summary of the SWOT analysis that was conducted for
The Six Marketeers Bicycle Repair Services.;

20. Strength:
The location of our shop, the business model we will be operating on
both (physical store and online store and home services), varieties of
payment options, wide range of bicycles accessories and our excellent
customer service culture will definitely count as a strong strength for
The Six Marketeers Bicycle Repair Shop/Services
Weakness:
A major weakness that may count against us is the fact that we are a new
bicycle repair shop outlet in Balanga City – Bataan and we don’t have the
financial capacity to compete with other popular bicycle repair shop
outlets when it comes to retailing at a rock bottom prices for all their
services.

21. Opportunities:
With the rising number of people and household switching to cycling, It
provide us with unlimited opportunities to promote our business or
services to a large number of individuals and organizations.
We have been able to conduct thorough feasibility studies and market
survey and we know what our potential clients will be looking for when
they visit our shop outlet and avail our home service.
Threat:
One of the major threats that we are likely going to face is economic
downturn. Another threat that may likely confront us is the arrival of a
new bicycle repair shop outlet in same location where ours is located. So
also, unfavorable government policies may also pose a threat to businesses
such as ours.

22. Micro and
Macro-
Environmental
factors

23. Micro-Environmental factors
• Customers – negative feedback from its consumers, will greatly impact the
performance and reputation of the business.
Solution: We ensure that our employees are providing great customer
service, and resolve any issues that come up as quickly as possible
• Competitors - All businesses are affected in some way by their competitors.
Some businesses offer the same service and one of the businesses offers a discount
for a limited time.
Solution: Make Competitive analysis, collect information about the
competitors and make a better offer than them.
• Suppliers - Without a solid relationship with the suppliers, a company cannot
offer its own customers a consistently high-quality product or service.
Solution: Work on communication, evaluate if their service is actually the
tool or platform you require and understand the contractual obligation.

24. Macro-Environmental factors
• Demographic Environment - increase in the total
population, changing age structure, and size of urban
population across various segments have been the cause
for other business to drop-off.
Solution: Work on communication, evaluate if their
service is actually the tool or platform you require and
understand the contractual obligation.
• Technological Environment - external factors in
technology might impact business operations.
Solution: Making campaigns and creating system
that are more integrated that can attract the customers.

25. SERVICE
LIFE CYCLE

26. Introduction Stage- The six marketeers bike repair service was
introduced in 2021.A home Service where we can help workers using
bicycle to go to work and Cyclist to repair their bike with or without
going to the bike shop. A bike repair service that we’ll be highly
competitive and will start a big impact here in Bataan.
Growth Stage – By the first half of 2022, the service sales started to
increase and grow drastically. The business doesn’t much pay any
attention to the competitors since there is a massive success to its
online store and home service technique.

27. Decline stage- It reached its peak sales in 2023, and since then sales
have steadily decreased due to the sudden increase of competitors
adapting different marketing strategy. But up to this moment, there
are no signs that The Six Markeeters Bike Services may be in this
stage for a long term.
Maturity stage - The demand for the service was continue to
increased by the later half of 2022 up to the first quarter of
2023,and received a lot of positive feedback from its clients. The
popularity of the business is spreading on social media. Resulting to
the creation of other extension/outlet to the nearby town of the
area.

28. FACTORS
AFFECTING
THE PRICE

29. Service Life Cycle - life cycle affects our rate of price. During the
introductory stage the firm charged lower price to gather more customers,
and during the growth stage. the firm may slightly increase the price.
Elasticity of Demand - If the demand increases the price of our service will
slightly to increase. In the other hand if the demand for our service
decreases the price of our service will also change to decrease.
Competition - Our service is priced based on market-oriented strategy. Our
objective is to use these strategies to ensure that its prices are
competitive, based on other firms' prices and prevailing market conditions

30. Reasons why
they should avail
our
service.

31. One thing is certain when it comes to bicycle repair shop business, if
your shop is well stocked with various types of bicycle spare parts
and accessories from different brands and centrally positioned, you
will always attract customers cum sales and that will sure translate
to increase in revenue generation for the business.
• Less travel cost because we are the ones’ who will go to their houses.
• We will take good care of the customer's order.
• We will provide vouchers/loyalty card to customers.
• The quality of our spare parts is authentic and durable.
• Add convenience to a busy person.

32. THANK YOU!