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29	
  September	
  2007	
  –	
  	
  
Press	
  release:	
  GeoGames	
  Launched	
  UMC	
  Medical	
  Center	
  in	
  3D	
  Google	
  Earth	
  
(source:	
  http://visualcuriosity.blogs.com/home/2007/09/little-­‐world-­‐ne.html)	
  
	
  
GeoGames	
  launched	
  University	
  Medical	
  Center	
  Utrecht	
  in	
  Google	
  Earth	
  3D	
  navigation	
  
	
  
Small	
  World	
  News:	
  
The	
  guys	
  at	
  GeoGames	
  announced	
  they	
  have	
  launched	
  the	
  brand	
  new	
  Google	
  Earth	
  3D	
  project	
  
for	
  the	
  University	
  Medical	
  Center	
  Utrecht	
  ('UMC	
  Utrecht',	
  Netherlands).	
  
	
  
	
  
	
  
The	
  'UMC	
  Utrecht'	
  University	
  Medical	
  Center	
  3D	
  model	
  is	
  running	
  on	
  the	
  M3D	
  Glider	
  
technology	
  and	
  features	
  high	
  fidelity	
  3D	
  visualisations	
  from	
  among	
  other	
  partners,	
  New	
  
Zealand's,	
  ZNO.	
  
Read	
  more...	
  
	
  
Test-­‐Glide?	
  	
  
Make	
  sure	
  you	
  have	
  Google	
  Earth	
  installed.	
  Or	
  download	
  latest	
  version	
  at:	
  
http://earth.google.com	
  
Click	
  on	
  the	
  M3D	
  View	
  button	
  below	
  to	
  open	
  the	
  3D	
  models	
  and	
  Google	
  Maps	
  routing	
  into	
  
Google	
  Earth.	
  
Read	
  more...	
  
	
  
Glide	
  to	
  the	
  University	
  Medical	
  Center	
  'UMC	
  Utrecht'	
  in	
  3D	
  in	
  Google	
  Earth	
  
Case,	
  Sept.	
  2007:	
  	
  
'Glide'	
  to	
  your	
  destinations	
  at	
  the	
  University	
  Medical	
  Center	
  Utrecht	
  in	
  3D	
  in	
  Google	
  Earth,	
  in	
  the	
  
comfort	
  of	
  your	
  home.	
  
Read	
  more...	
  
The	
  UMC	
  Utrecht	
  client	
  is	
  dislayed	
  in	
  3D	
  into	
  Google	
  Earth	
  and	
  will	
  enable	
  1	
  Million+	
  visitors	
  per	
  
year	
  to	
  look	
  up	
  their	
  hospital	
  visits	
  destinations	
  in	
  full	
  navigation	
  (Google	
  Maps),	
  from	
  the	
  
comfort	
  of	
  their	
  homes.	
  
The	
  UMC	
  Utrecht	
  organisation	
  says	
  this	
  will	
  help	
  reinforce	
  the	
  accessibility	
  of	
  premises	
  and	
  
quality	
  of	
  services	
  by	
  helping	
  visitors	
  for	
  their	
  orientation	
  and	
  routing	
  inside	
  the	
  buildings	
  as	
  
well,	
  to	
  many	
  polyclinics	
  and	
  treament	
  rooms	
  locations.	
  This:	
  24/7	
  
GeoGames'	
  s	
  director	
  Jerome	
  Bertrand	
  says	
  this	
  kind	
  of	
  internet	
  3D	
  solution	
  is	
  usefull	
  for	
  
medium	
  to	
  large	
  (semi-­‐)	
  public	
  organisations	
  in	
  the	
  future.	
  	
  
In	
  a	
  world	
  getting	
  smaller	
  and	
  less	
  navigable	
  by	
  the	
  day,	
  one	
  will	
  need	
  to	
  get	
  a	
  fast	
  and	
  correct	
  
spatial	
  picture	
  of	
  one's	
  destinations,	
  before,	
  after	
  and	
  during	
  the	
  actual	
  journey	
  on	
  site.	
  
The	
  web	
  services	
  are	
  free.	
  
Read	
  more	
  on	
  GeoGames's	
  Takeoff,	
  M3D	
  Glider	
  portal...	
  
GIS	
  Magazine	
  interview,	
  	
  September	
  2007	
  
By	
  Guido	
  van	
  den	
  Heuvel,	
  Courtesy	
  of	
  GIS	
  Magazine,	
  The	
  Netherlands.	
  
Translation	
  to	
  English:	
  Claudia	
  van	
  Lelyveld	
  
Promising	
  young	
  start-­‐up	
  company	
  integrates	
  GE	
  and	
  Virtual	
  Earth.	
  
Geo-­‐simulation	
  allows	
  you	
  to	
  give	
  a	
  stunning	
  aerial	
  introduction	
  to	
  your	
  business.	
  
See:	
  www.geo-­‐games.eu	
  	
  [red.](company	
  website)	
  
For	
  the	
  basic	
  version,	
  the	
  Globe	
  Glider	
  (free),	
  see:http://globeglider.net	
  
The	
  commercial	
  version,	
  M3D	
  Glider:	
  www.geo-­‐games.eu	
  ([red.]	
  
Glider	
  portal	
  GeoGames:	
  Takeoff.geo-­‐games.eu	
  [red.]	
  (examples	
  can	
  be	
  viewed	
  here)	
  
A	
  comprehensing	
  pilot	
  (including	
  interior	
  routing	
  in	
  3D)	
  can	
  be	
  viewed	
  in	
  the	
  legacy	
  website	
  
from	
  GlobeGlider.net:	
  
http://gg3.globeglider.net/takeoff/umcutrecht-­‐indoor/	
  	
  
	
  
Drawing	
  inspiration	
  from	
  Google	
  Maps	
  and	
  Google	
  Earth,	
  GeoGames,	
  a	
  young	
  business	
  based	
  
in	
  Utrecht	
  (Netherlands),	
  has	
  developed	
  the	
  M3D	
  Glider.	
  The	
  first	
  orders	
  have	
  already	
  been	
  
received	
  for	
  the	
  web	
  application,	
  which	
  provides	
  an	
  advanced	
  new	
  way	
  to	
  display	
  business	
  
information	
  about	
  a	
  company	
  and	
  about	
  its	
  physical	
  environment	
  to	
  a	
  wide	
  audience.	
  It	
  offers	
  an	
  
interesting	
  aerial	
  ‘business	
  card’	
  for	
  visitors,	
  business	
  contacts	
  and	
  prospective	
  clients.	
  
Google	
  Maps	
  and	
  Google	
  Earth	
  are	
  by	
  now	
  well-­‐known	
  and	
  highly	
  popular	
  applications.	
  But	
  
Jerome	
  Bertrand,	
  director	
  of	
  GeoGames,	
  felt	
  that	
  for	
  the	
  end	
  user	
  they	
  lack	
  a	
  cohesive	
  element.	
  
Together	
  with	
  his	
  associates	
  he	
  developed	
  the	
  M3D	
  Glider,	
  which	
  combines	
  simulations	
  from	
  the	
  
gaming	
  world	
  with	
  supplementary	
  information	
  on	
  the	
  same	
  screen.	
  This	
  allows	
  the	
  web	
  
application	
  to	
  show	
  an	
  organisation’s	
  clients	
  precisely	
  what	
  they	
  want	
  to	
  know:	
  how	
  do	
  I	
  get	
  
there;	
  what	
  does	
  the	
  surrounding	
  area	
  have	
  to	
  offer;	
  what	
  will	
  my	
  hotel	
  room	
  look	
  like	
  and	
  
where	
  can	
  I	
  find	
  a	
  great	
  parking	
  spot?	
  
GeoGames’	
  objective	
  is	
  ‘to	
  use	
  the	
  virtual	
  globe	
  as	
  an	
  accessible	
  medium	
  by	
  way	
  of	
  simulation’.	
  
This	
  may	
  sound	
  somewhat	
  ‘airy’,	
  but	
  in	
  this	
  case	
  that	
  is	
  a	
  very	
  positive	
  aspect.	
  Before	
  a	
  visit	
  you	
  
swoop	
  and	
  soar	
  over	
  your	
  destination	
  in	
  flight.	
  During	
  the	
  flight	
  you	
  are	
  offered	
  relevant	
  
information	
  about	
  your	
  ‘target’.	
  Larger	
  clients	
  such	
  as	
  Volvo,	
  the	
  University	
  Medical	
  Centre	
  
inUtrecht	
  and	
  Project	
  Development	
  Agency	
  Zuidas	
  are	
  already	
  using	
  the	
  GeoGames	
  Glider	
  and	
  
its	
  supplementary	
  facilities.	
  
Global	
  
Jerome	
  Bertrand	
  started	
  out	
  as	
  an	
  audiovisual	
  and	
  graphic	
  designer.	
  He	
  set	
  up	
  GeoGames	
  after	
  
he	
  saw	
  the	
  –	
  then	
  still	
  experimental	
  -­‐	
  virtual	
  globe	
  by	
  Keyhole.	
  This	
  is	
  the	
  technique	
  which	
  forms	
  
the	
  technological	
  basis	
  for	
  the	
  present	
  Google	
  Earth.	
  Jerome	
  Bertrand:	
  “It	
  was	
  all	
  still	
  rather	
  
primitive	
  at	
  that	
  stage,	
  but	
  I	
  immediately	
  saw	
  there	
  was	
  a	
  future	
  in	
  direct	
  interactive	
  3D	
  
visualisation	
  for	
  the	
  internet.”	
  
Now	
  that	
  the	
  M3D	
  Glider	
  is	
  market-­‐ready,	
  it	
  turns	
  out	
  that	
  public	
  authorities,	
  organizations	
  and	
  
companies	
  are	
  all	
  too	
  eager	
  to	
  display	
  their	
  business	
  information	
  on	
  the	
  internet	
  in	
  a	
  game-­‐like	
  
way.	
  And	
  those	
  showing	
  an	
  interest	
  are	
  not	
  insubstantial	
  customers!	
  For	
  Amsterdam-­‐based	
  
Project	
  Development	
  Agency	
  Zuidas,	
  GeoGames	
  built	
  a	
  pilot	
  to	
  simulate	
  the	
  urban	
  developments	
  
during	
  the	
  next	
  20	
  years	
  in	
  the	
  Zuidas	
  area	
  of	
  the	
  city,	
  in	
  real-­‐time	
  3D.	
  Volvo	
  ordered	
  an	
  aerial	
  
presentation	
  of	
  the	
  Volvo	
  Ocean	
  Race	
  2006,	
  and	
  the	
  new	
  Utrecht	
  University	
  Medical	
  Centre	
  (a	
  
site	
  containing	
  9	
  buildings)	
  already	
  has	
  access	
  to	
  a	
  web	
  application	
  which	
  allows	
  visitors	
  to	
  fly	
  
around	
  their	
  temporary	
  destination.	
  The	
  Glider	
  effortlessly	
  points	
  them	
  to	
  the	
  most	
  suitable	
  
entrance	
  and…	
  parking	
  space.	
  Project	
  Developer	
  Slavenburg	
  use	
  the	
  Glider	
  to	
  display	
  a	
  new	
  
waterside	
  development	
  on	
  the	
  IJ	
  in	
  central	
  Amsterdam.	
  Although	
  the	
  build	
  is	
  not	
  yet	
  complete,	
  it	
  
is	
  already	
  possible	
  to	
  fly	
  within	
  and	
  over	
  the	
  building.	
  Last-­‐minute	
  alterations	
  by	
  the	
  developer	
  
are	
  retrieved	
  from	
  several	
  current	
  up-­‐to-­‐date	
  databases	
  during	
  the	
  Glide.	
  
GeoGames	
  also	
  envisages	
  developments	
  for	
  the	
  GIS-­‐world	
  in	
  the	
  areas	
  of	
  environment	
  and	
  
energy.	
  The	
  Glider	
  would	
  easily	
  allow	
  a	
  fly-­‐over	
  of	
  a	
  threatened	
  dyke-­‐burst.	
  Most	
  of	
  the	
  
examples	
  mentioned	
  can	
  be	
  found	
  on	
  http://takeoff.geo-­‐games.eu.	
  An	
  up-­‐to-­‐date	
  version	
  of	
  
Google	
  Earth	
  is	
  required	
  for	
  this.	
  
M3D	
  Glider	
  
The	
  principal	
  idea	
  behind	
  GeoGames	
  is	
  ‘geo-­‐simulated	
  environments’:	
  in	
  other	
  words	
  the	
  
visualisation	
  and	
  simulation	
  of	
  location-­‐bound	
  information.	
  The	
  M3D	
  Glider	
  makes	
  it	
  possible	
  to	
  
view	
  3D	
  models	
  of	
  buildings,	
  urban	
  environments,	
  town	
  planning	
  designs	
  and	
  even	
  moving	
  
vehicles.	
  
The	
  web	
  application	
  is	
  called	
  ‘Glider’	
  because	
  the	
  user	
  can	
  fly	
  smoothly	
  from	
  one	
  point	
  to	
  
another,	
  whilst	
  the	
  software	
  instantly	
  retrieves	
  the	
  location-­‐bound	
  information	
  from	
  the	
  
synchronised	
  browser.	
  The	
  web	
  application	
  adds	
  several	
  web	
  functions	
  to	
  those	
  already	
  in	
  
existence	
  on	
  Google	
  Earth.	
  
GeoGames	
  developed	
  the	
  Glider	
  with	
  partner	
  Bernhard	
  Sterzbach	
  of	
  Globe	
  Glider	
  and	
  works	
  in	
  
co-­‐operation	
  with	
  4	
  partners	
  located	
  in	
  Holland,	
  Germany,	
  the	
  United	
  States	
  and	
  New	
  Zealand.	
  
To	
  optimize	
  visual	
  presentations,	
  the	
  Glider	
  can	
  be	
  linked	
  to	
  several	
  databases.	
  For	
  example,	
  at	
  
this	
  moment	
  it	
  is	
  possible	
  to	
  view	
  over	
  900.000	
  photos	
  on	
  Flickr.com	
  and	
  Geosnapper.com	
  via	
  
the	
  server.	
  These	
  photos	
  have	
  been	
  ‘geotagged’	
  by	
  users,	
  i.e.	
  linked	
  to	
  a	
  geographical	
  location,	
  
and	
  will	
  appear	
  depending	
  upon	
  the	
  location	
  the	
  user	
  is	
  viewing	
  at	
  that	
  moment.	
  
Jerome	
  Bertrand:	
  “The	
  real	
  added	
  value	
  happens	
  when	
  you	
  start	
  to	
  filter	
  and	
  modify	
  the	
  
information	
  to	
  serve	
  the	
  end	
  user.	
  For	
  example,	
  if	
  booking	
  a	
  holiday	
  online	
  an	
  interactive	
  map	
  
can	
  enable	
  the	
  user	
  to	
  enjoy	
  a	
  taste	
  of	
  the	
  area	
  in	
  advance.”	
  
Market	
  Potential	
  
According	
  to	
  GeoGames	
  there	
  is	
  a	
  high	
  demand	
  for	
  advanced	
  types	
  of	
  geo-­‐simulation.	
  Jerome	
  
Bertrand:	
  “The	
  same	
  information,	
  available	
  to	
  everyone,	
  at	
  the	
  same	
  time,	
  all	
  over	
  the	
  world	
  –	
  
was	
  once	
  a	
  revolutionary	
  idea.	
  We	
  are	
  now	
  moving	
  in	
  the	
  direction	
  of	
  a	
  spacebound	
  web	
  (or	
  
spatial	
  web)	
  where	
  websites,	
  data	
  and	
  information	
  are	
  linked	
  to	
  degrees	
  of	
  latitude	
  and	
  
longitude.	
  Businesses	
  want	
  user	
  accessibility.	
  Using	
  routing	
  and	
  tracking,	
  we	
  can	
  enable	
  and	
  
expand	
  this	
  for	
  use	
  in,	
  for	
  example,	
  the	
  travel	
  industry,	
  hospitals,	
  property	
  development	
  and	
  the	
  
hospitality	
  business.	
  Guests	
  and	
  customers	
  can	
  view	
  their	
  destination	
  in	
  3D	
  in	
  advance	
  of	
  their	
  
visit	
  and	
  opt	
  for	
  the	
  best	
  choices.	
  Moreover,	
  we	
  ensure	
  that	
  this	
  information	
  is	
  directly	
  linked	
  to	
  
possible	
  transactions	
  such	
  as	
  booking	
  services	
  or	
  online	
  payment.	
  Technologically,	
  we	
  are	
  the	
  
only	
  ones	
  able	
  to	
  effortlessly	
  combine	
  location	
  databases	
  and	
  financial	
  transactions.	
  We	
  are	
  an	
  
independent	
  provider	
  and	
  can	
  combine	
  Google	
  Earth	
  and	
  Microsoft’s	
  Virtual	
  Earth	
  in	
  one	
  
package	
  without	
  any	
  problem.	
  In	
  future	
  we	
  also	
  envisage	
  potential	
  applications	
  in	
  education,	
  
information	
  services	
  and	
  simulation.”	
  
To	
  Conclude	
  
New	
  pilots	
  of	
  the	
  Glider	
  are	
  currently	
  under	
  development	
  for	
  travel	
  booking	
  and	
  reservation	
  
systems,	
  for	
  publishers	
  of	
  sport	
  and	
  leisure	
  magazines	
  and	
  for	
  holiday	
  resorts.	
  As	
  well	
  as	
  these,	
  
GeoGames	
  will	
  ultimately	
  also	
  use	
  the	
  Glider	
  to	
  develop	
  games	
  for	
  educational	
  purposes.	
  It	
  will	
  
shortly	
  be	
  possible	
  to	
  download	
  free	
  demos	
  on	
  http://geo-­‐games.eu	
  and	
  to	
  add	
  (after	
  
registration)	
  your	
  own	
  (3D)	
  project	
  to	
  existing	
  platforms.	
  
The	
  M3D	
  tool	
  was	
  realized	
  with	
  the	
  support	
  of	
  Syntens	
  as	
  part	
  of	
  the	
  LiveWIRE	
  support	
  project	
  
for	
  technically	
  innovative	
  businesses.	
  The	
  web	
  application	
  is	
  not	
  for	
  sale,	
  and	
  only	
  offered	
  in	
  
combination	
  with	
  other	
  services.	
  
Syntens	
  support	
  
GeoGames	
  received	
  support	
  from	
  Syntens.	
  Syntens-­‐consultant	
  Martijn	
  van	
  Groen	
  on	
  GeoGames:	
  
“In	
  2006	
  Bertrand	
  knocked	
  on	
  our	
  door	
  and	
  asked	
  for	
  our	
  assistance	
  with	
  the	
  final	
  development	
  
and	
  marketing	
  of	
  the	
  M3D	
  Glider.	
  The	
  product	
  was	
  not	
  yet	
  market-­‐ready.	
  As	
  part	
  of	
  the	
  
LiveWIRE	
  programme	
  Syntens	
  arranged	
  coaching	
  and	
  advice	
  on	
  sourcing	
  finance.	
  Jerome	
  
Bertrand	
  came	
  into	
  contact	
  with	
  a	
  number	
  of	
  valuable	
  partners	
  as	
  a	
  result	
  of	
  this.	
  Syntens	
  also	
  
helped	
  to	
  fine-­‐tune	
  the	
  business	
  plan.	
  You	
  often	
  see	
  starter	
  companies	
  who	
  are	
  looking	
  for	
  
finance	
  but	
  find	
  it	
  difficult	
  to	
  approach	
  the	
  subject	
  with	
  potential	
  partners.	
  They	
  would	
  rather	
  
escape	
  into	
  discussions	
  about	
  partnership	
  possibilities	
  regarding	
  the	
  core	
  business	
  activity	
  
itself.	
  My	
  advice	
  in	
  that	
  case:	
  if	
  no-­‐one	
  knows	
  you	
  could	
  use	
  some	
  help,	
  nobody	
  will	
  offer	
  it.	
  Just	
  
talk	
  about	
  it.”	
  
Author:	
  Guido	
  van	
  den	
  Heuvel	
  
Translation	
  to	
  English:	
  Thanks	
  to	
  Claudia	
  van	
  Lelyveld	
  
Copyright	
  GIS	
  Magazine,	
  The	
  Netherlands,	
  September	
  2007.	
  
See:	
  www.geo-­‐games.eu	
  (company	
  website)	
  
 
For	
  the	
  basic	
  version,	
  the	
  Globe	
  Glider	
  (free),	
  see:http://globeglider.net	
  
The	
  commercial	
  version,	
  M3D	
  Glider:	
  www.geo-­‐games.eu	
  
Glider	
  portal	
  GeoGames:	
  Takeoff.geo-­‐games.eu(examples	
  can	
  be	
  viewed	
  here)	
  
	
  

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UMC Utrecht Launched in 3D Google Earth

  • 1. 29  September  2007  –     Press  release:  GeoGames  Launched  UMC  Medical  Center  in  3D  Google  Earth   (source:  http://visualcuriosity.blogs.com/home/2007/09/little-­‐world-­‐ne.html)     GeoGames  launched  University  Medical  Center  Utrecht  in  Google  Earth  3D  navigation     Small  World  News:   The  guys  at  GeoGames  announced  they  have  launched  the  brand  new  Google  Earth  3D  project   for  the  University  Medical  Center  Utrecht  ('UMC  Utrecht',  Netherlands).         The  'UMC  Utrecht'  University  Medical  Center  3D  model  is  running  on  the  M3D  Glider   technology  and  features  high  fidelity  3D  visualisations  from  among  other  partners,  New   Zealand's,  ZNO.   Read  more...     Test-­‐Glide?     Make  sure  you  have  Google  Earth  installed.  Or  download  latest  version  at:   http://earth.google.com   Click  on  the  M3D  View  button  below  to  open  the  3D  models  and  Google  Maps  routing  into   Google  Earth.   Read  more...     Glide  to  the  University  Medical  Center  'UMC  Utrecht'  in  3D  in  Google  Earth  
  • 2. Case,  Sept.  2007:     'Glide'  to  your  destinations  at  the  University  Medical  Center  Utrecht  in  3D  in  Google  Earth,  in  the   comfort  of  your  home.   Read  more...   The  UMC  Utrecht  client  is  dislayed  in  3D  into  Google  Earth  and  will  enable  1  Million+  visitors  per   year  to  look  up  their  hospital  visits  destinations  in  full  navigation  (Google  Maps),  from  the   comfort  of  their  homes.   The  UMC  Utrecht  organisation  says  this  will  help  reinforce  the  accessibility  of  premises  and   quality  of  services  by  helping  visitors  for  their  orientation  and  routing  inside  the  buildings  as   well,  to  many  polyclinics  and  treament  rooms  locations.  This:  24/7   GeoGames'  s  director  Jerome  Bertrand  says  this  kind  of  internet  3D  solution  is  usefull  for   medium  to  large  (semi-­‐)  public  organisations  in  the  future.     In  a  world  getting  smaller  and  less  navigable  by  the  day,  one  will  need  to  get  a  fast  and  correct   spatial  picture  of  one's  destinations,  before,  after  and  during  the  actual  journey  on  site.   The  web  services  are  free.   Read  more  on  GeoGames's  Takeoff,  M3D  Glider  portal...   GIS  Magazine  interview,    September  2007   By  Guido  van  den  Heuvel,  Courtesy  of  GIS  Magazine,  The  Netherlands.   Translation  to  English:  Claudia  van  Lelyveld   Promising  young  start-­‐up  company  integrates  GE  and  Virtual  Earth.   Geo-­‐simulation  allows  you  to  give  a  stunning  aerial  introduction  to  your  business.   See:  www.geo-­‐games.eu    [red.](company  website)   For  the  basic  version,  the  Globe  Glider  (free),  see:http://globeglider.net   The  commercial  version,  M3D  Glider:  www.geo-­‐games.eu  ([red.]   Glider  portal  GeoGames:  Takeoff.geo-­‐games.eu  [red.]  (examples  can  be  viewed  here)   A  comprehensing  pilot  (including  interior  routing  in  3D)  can  be  viewed  in  the  legacy  website   from  GlobeGlider.net:   http://gg3.globeglider.net/takeoff/umcutrecht-­‐indoor/       Drawing  inspiration  from  Google  Maps  and  Google  Earth,  GeoGames,  a  young  business  based   in  Utrecht  (Netherlands),  has  developed  the  M3D  Glider.  The  first  orders  have  already  been   received  for  the  web  application,  which  provides  an  advanced  new  way  to  display  business   information  about  a  company  and  about  its  physical  environment  to  a  wide  audience.  It  offers  an   interesting  aerial  ‘business  card’  for  visitors,  business  contacts  and  prospective  clients.   Google  Maps  and  Google  Earth  are  by  now  well-­‐known  and  highly  popular  applications.  But   Jerome  Bertrand,  director  of  GeoGames,  felt  that  for  the  end  user  they  lack  a  cohesive  element.   Together  with  his  associates  he  developed  the  M3D  Glider,  which  combines  simulations  from  the   gaming  world  with  supplementary  information  on  the  same  screen.  This  allows  the  web   application  to  show  an  organisation’s  clients  precisely  what  they  want  to  know:  how  do  I  get  
  • 3. there;  what  does  the  surrounding  area  have  to  offer;  what  will  my  hotel  room  look  like  and   where  can  I  find  a  great  parking  spot?   GeoGames’  objective  is  ‘to  use  the  virtual  globe  as  an  accessible  medium  by  way  of  simulation’.   This  may  sound  somewhat  ‘airy’,  but  in  this  case  that  is  a  very  positive  aspect.  Before  a  visit  you   swoop  and  soar  over  your  destination  in  flight.  During  the  flight  you  are  offered  relevant   information  about  your  ‘target’.  Larger  clients  such  as  Volvo,  the  University  Medical  Centre   inUtrecht  and  Project  Development  Agency  Zuidas  are  already  using  the  GeoGames  Glider  and   its  supplementary  facilities.   Global   Jerome  Bertrand  started  out  as  an  audiovisual  and  graphic  designer.  He  set  up  GeoGames  after   he  saw  the  –  then  still  experimental  -­‐  virtual  globe  by  Keyhole.  This  is  the  technique  which  forms   the  technological  basis  for  the  present  Google  Earth.  Jerome  Bertrand:  “It  was  all  still  rather   primitive  at  that  stage,  but  I  immediately  saw  there  was  a  future  in  direct  interactive  3D   visualisation  for  the  internet.”   Now  that  the  M3D  Glider  is  market-­‐ready,  it  turns  out  that  public  authorities,  organizations  and   companies  are  all  too  eager  to  display  their  business  information  on  the  internet  in  a  game-­‐like   way.  And  those  showing  an  interest  are  not  insubstantial  customers!  For  Amsterdam-­‐based   Project  Development  Agency  Zuidas,  GeoGames  built  a  pilot  to  simulate  the  urban  developments   during  the  next  20  years  in  the  Zuidas  area  of  the  city,  in  real-­‐time  3D.  Volvo  ordered  an  aerial   presentation  of  the  Volvo  Ocean  Race  2006,  and  the  new  Utrecht  University  Medical  Centre  (a   site  containing  9  buildings)  already  has  access  to  a  web  application  which  allows  visitors  to  fly   around  their  temporary  destination.  The  Glider  effortlessly  points  them  to  the  most  suitable   entrance  and…  parking  space.  Project  Developer  Slavenburg  use  the  Glider  to  display  a  new   waterside  development  on  the  IJ  in  central  Amsterdam.  Although  the  build  is  not  yet  complete,  it   is  already  possible  to  fly  within  and  over  the  building.  Last-­‐minute  alterations  by  the  developer   are  retrieved  from  several  current  up-­‐to-­‐date  databases  during  the  Glide.   GeoGames  also  envisages  developments  for  the  GIS-­‐world  in  the  areas  of  environment  and   energy.  The  Glider  would  easily  allow  a  fly-­‐over  of  a  threatened  dyke-­‐burst.  Most  of  the   examples  mentioned  can  be  found  on  http://takeoff.geo-­‐games.eu.  An  up-­‐to-­‐date  version  of   Google  Earth  is  required  for  this.   M3D  Glider   The  principal  idea  behind  GeoGames  is  ‘geo-­‐simulated  environments’:  in  other  words  the   visualisation  and  simulation  of  location-­‐bound  information.  The  M3D  Glider  makes  it  possible  to   view  3D  models  of  buildings,  urban  environments,  town  planning  designs  and  even  moving   vehicles.   The  web  application  is  called  ‘Glider’  because  the  user  can  fly  smoothly  from  one  point  to   another,  whilst  the  software  instantly  retrieves  the  location-­‐bound  information  from  the   synchronised  browser.  The  web  application  adds  several  web  functions  to  those  already  in   existence  on  Google  Earth.   GeoGames  developed  the  Glider  with  partner  Bernhard  Sterzbach  of  Globe  Glider  and  works  in   co-­‐operation  with  4  partners  located  in  Holland,  Germany,  the  United  States  and  New  Zealand.   To  optimize  visual  presentations,  the  Glider  can  be  linked  to  several  databases.  For  example,  at   this  moment  it  is  possible  to  view  over  900.000  photos  on  Flickr.com  and  Geosnapper.com  via  
  • 4. the  server.  These  photos  have  been  ‘geotagged’  by  users,  i.e.  linked  to  a  geographical  location,   and  will  appear  depending  upon  the  location  the  user  is  viewing  at  that  moment.   Jerome  Bertrand:  “The  real  added  value  happens  when  you  start  to  filter  and  modify  the   information  to  serve  the  end  user.  For  example,  if  booking  a  holiday  online  an  interactive  map   can  enable  the  user  to  enjoy  a  taste  of  the  area  in  advance.”   Market  Potential   According  to  GeoGames  there  is  a  high  demand  for  advanced  types  of  geo-­‐simulation.  Jerome   Bertrand:  “The  same  information,  available  to  everyone,  at  the  same  time,  all  over  the  world  –   was  once  a  revolutionary  idea.  We  are  now  moving  in  the  direction  of  a  spacebound  web  (or   spatial  web)  where  websites,  data  and  information  are  linked  to  degrees  of  latitude  and   longitude.  Businesses  want  user  accessibility.  Using  routing  and  tracking,  we  can  enable  and   expand  this  for  use  in,  for  example,  the  travel  industry,  hospitals,  property  development  and  the   hospitality  business.  Guests  and  customers  can  view  their  destination  in  3D  in  advance  of  their   visit  and  opt  for  the  best  choices.  Moreover,  we  ensure  that  this  information  is  directly  linked  to   possible  transactions  such  as  booking  services  or  online  payment.  Technologically,  we  are  the   only  ones  able  to  effortlessly  combine  location  databases  and  financial  transactions.  We  are  an   independent  provider  and  can  combine  Google  Earth  and  Microsoft’s  Virtual  Earth  in  one   package  without  any  problem.  In  future  we  also  envisage  potential  applications  in  education,   information  services  and  simulation.”   To  Conclude   New  pilots  of  the  Glider  are  currently  under  development  for  travel  booking  and  reservation   systems,  for  publishers  of  sport  and  leisure  magazines  and  for  holiday  resorts.  As  well  as  these,   GeoGames  will  ultimately  also  use  the  Glider  to  develop  games  for  educational  purposes.  It  will   shortly  be  possible  to  download  free  demos  on  http://geo-­‐games.eu  and  to  add  (after   registration)  your  own  (3D)  project  to  existing  platforms.   The  M3D  tool  was  realized  with  the  support  of  Syntens  as  part  of  the  LiveWIRE  support  project   for  technically  innovative  businesses.  The  web  application  is  not  for  sale,  and  only  offered  in   combination  with  other  services.   Syntens  support   GeoGames  received  support  from  Syntens.  Syntens-­‐consultant  Martijn  van  Groen  on  GeoGames:   “In  2006  Bertrand  knocked  on  our  door  and  asked  for  our  assistance  with  the  final  development   and  marketing  of  the  M3D  Glider.  The  product  was  not  yet  market-­‐ready.  As  part  of  the   LiveWIRE  programme  Syntens  arranged  coaching  and  advice  on  sourcing  finance.  Jerome   Bertrand  came  into  contact  with  a  number  of  valuable  partners  as  a  result  of  this.  Syntens  also   helped  to  fine-­‐tune  the  business  plan.  You  often  see  starter  companies  who  are  looking  for   finance  but  find  it  difficult  to  approach  the  subject  with  potential  partners.  They  would  rather   escape  into  discussions  about  partnership  possibilities  regarding  the  core  business  activity   itself.  My  advice  in  that  case:  if  no-­‐one  knows  you  could  use  some  help,  nobody  will  offer  it.  Just   talk  about  it.”   Author:  Guido  van  den  Heuvel   Translation  to  English:  Thanks  to  Claudia  van  Lelyveld   Copyright  GIS  Magazine,  The  Netherlands,  September  2007.   See:  www.geo-­‐games.eu  (company  website)  
  • 5.   For  the  basic  version,  the  Globe  Glider  (free),  see:http://globeglider.net   The  commercial  version,  M3D  Glider:  www.geo-­‐games.eu   Glider  portal  GeoGames:  Takeoff.geo-­‐games.eu(examples  can  be  viewed  here)