A visual presentation organised by Cepic and hosted by MEP Christian Ehler and MEP Pervenche Beres in Brussels to a mainly political audience in relation to the discussion around copyright reform. The music industry, the publishing industry and the photography industry all had a panel to showcase the reality of their niche. The goal was to influence decision-making in favor of maintaining copyright law. This presentation is aimed to show how professional photography is needed to strengthen the visibility and impact of the sectors it supplies to. http://cepic.org/news/how-do-you-create-a-song-a-book-an-image

1. images

2. Copyright law

3. Sectors

4. -Education
-History
-Logistics
-Heritage
-Architecture
-Trade
-Cultural awareness
-Political image
building
-Sports
-Pharma
-Life style
-Science
-Public awareness
-Technological
design
-Automotive
-Social awareness
-Robotics
-Design
-Art
-Tourism
-Infrastructure
-Music
-Space exploration
-Advertising
-Trade
-Politics
-Parenting
-Journalism
-Urbanism
-Natural history

5. Hypothesis – imagine:
User-generated (everyone has a smart
phone) images are the major source of
the global image need, are free of charge
and easily available via Google Images.

6. Culinary

7. Education

8. Heritage

9. Politics

10. Public awareness - Afghanistan

11. Climate

12. Trade

13. Social awareness

14. What if there is a way to add:
by maintaining copyright
remuneration?
- Sector specific knowledge
- Expertise in the use of visual
elements to empower
communication
- Expertise in and accessibility
to using high-end imaging
equipment
- Dedication and time
-Knowledge of media
compatibility
- Logistics
- A global distribution network
to the media
- Human resources to bring
these elements together into a
creative process

15. Culinary

17. Education

19. Heritage

21. Political image building

23. Public awareness - Afghanistan

25. Climate

27. Trade

29. Social awareness

31. If the macro-environment would
change the image industry into a
non-profitable activity due to releasing
copyright law, the images empowering
these sectors would diminish by
economic exhaustion.
As a result, the sectors themselves
would be under threat.

32. Please treat the image-industry as a
living heritage: with the greatest care.

33. Permission for the use of images has been sought as much as possible. Contact has not
been established in all of the images shown in this presentation. If copyrights can be
shown to be yours, please come into contact with the author of this presentation, Jeroen
Paling at jeroen.paling@benu.nl