My current portfolio of graphic design, brand activation and product merchandising campaigns from various agencies I worked at in South Africa from 2004 until present.
3. CLIENT: CERES / BRIEF: PRODUCT AWARENESS
STAINED GLASS SCREENSAVER
Fruitree launched a glass bottle range and wanted to do a
screensaver to spread the word within the company network.
4. CLIENT: BETTERBOND / BRIEF: PRINT AD
A PAINLESS EXCERCISE
To show the ease of using a bond originator to assist when applying
for a home loan, we used a Zapiro like illustrative style to epitomise
this service. Subtle visual reference to the CI colours were used as
the solution to overcome the burden.
5. CLIENT: LOOK & LISTEN / BRIEF: PRINT AD
DVD MENU
In order to make people aware of the array of art-cinema titles
sold at Look & Listen, we made reference to a fine dining menu.
6. CLIENT: GUINNESS / BRIEF: END OF YEAR GREETING CARD
LONG JOURNEY
For this Diageo greeting card, the idea was to simply say
a warm thank you to their commited customer and to
entrench the Greatness positioning with typography.
7. CLIENT: NSW / BRIEF: AIR FORCE 1
WINDOW MERCHANIDSE DISPLAY
WHITE & YELLOW SHOE PHOTOGRAPHY WINDOW DISPLAY DETAIL
For this new colour code of AF1s the yellow sole was the focal point
as it was the only unique feature in relation to the classic white AF1s.
The angle was used to make the shoe look like it’s air bound.
8. CLIENT: NIKE SPORTSWEAR / BRIEF: PRODUCT LAUNCH CAMPAIGN
CHIEF ICONOGRAPHY
The dynamic history of Kaizer Chiefs FC is filled with soccer legends that had a major impact
on the game. To represent the spirit of the modern team the idea was to depict a pay homage
to the iconic KC logo.
INSTORE MERCHANDISING
WINDOW DISPLAY
9. CLIENT: NIKE SPORTSWEAR / BRIEF: PRODUCT LAUNCH CAMPAIGN
RETRO-FLECTION
Nike launched the modern version of their 80s classic “Air Max”,
the Air Maxim. I wanted to tell the story of its revolution with
materials such as mirrors, perspex and led lights.
INSTORE DISPLAY DETAIL
WINDOW DISPLAY
SNEAKER WALL DISPLAY
SNEAKER WALL DETAIL
10. CLIENT:CROSSE&BLACKWELL / BRIEF: BRAND AMPLIFICATION
OUR AIM WAS TO CREATE AWARENESS FOR THE TRIM WOMEN OF HEALTH WELLNESS PROGRAM?
We placed product on higher shelves to
encourage the use of a stepping excercise
to stand a chance to win instant prizes.
For this in-aisle idea, we want to move product from its existing encourage women to use the step and to do a mini exercise prizes.
We created interactive POS for consumers to engage with. With a few pulls on the bicep
banner, reveal the winning message, in order to stand a chance to win instant prizes instore.
We set up active lanes on public staircases such as
Gautrain platform exits. Our BAs encouraged women
to take the Trim Lane. They also handed out flyers
inviting women to join the Trim-Out Sessions.
3: MINI STEP-EXCERCISE IN-AISLE
2: INSTORE INTERACTION - SHELF BANNER
1: PEAK FOOT TRAFFIC ON THE TRIM AISLE
11. CLIENT:CROSSE&BLACKWELL / BRIEF: BRAND INVIGORATION
5: INCENTIVISE PARTICIPATION ONLINE CONVERSATION
4: SHE LEAVES THEM TWEETING FOR MORE
We started a conversation on social networks to reintroduce our target
market to Crosse & Blackwell’s free, Trim Women Of Health program.
As Trim aimed to extend their audience to a higher income black group we
proposed associating with a fitness favourite amongst this target market.
Khabonina is mad about being in shape and captivates her audience with her
passion and candid approach. She launched her own fitness dvd and boasts
a Twitter follower base of 64,900 and counting.
12. STEP 1: PRE-LAUNCH AWARENESS STEP 2: PRE-LAUNCH AWARENESS
To start creating awareness we used the existing DWTT followers on Twitter. We leveraged off the existing Discovery Vitality members to spread the word.
Tweets and facebook messages to or by the participants will be sprayed on the route the
day before the race.
Tweets and facebook messages chosen by the WTT online-campaign manager, will be
awarded prizes and their messages will also be heard by the WTT participants on race day.
STEP 3: WORD ON THE STREET
STEP 4: LOUD AND PROUD
CLIENT:DISCOVERY / BRIEF: EVENT AMPLIFICATION
13. Retractable
projector
Framed
poster
on
counter
or
hung
on
the
wall.
Counter
banner
bun8ng.
Drip
mat
to
decorate
table.
CLIENT: STANDARD BANK / BRIEF: BUSINESS BANKING NETWORK SESSION
We maintained the informal atmosphere by
proposing to use Tasha’s as the venue so as to
achieve this informal networking experience.
Our invitation was aimed at creating excitement
as these cients are often invited to networking
sessions with a lack of benefit to their businesses.
4: VENUE DRESS
3: EMAIL INVITATION
1: EVENT LOGO DESIGN
2: POSTERS FOR INSIDE BANK
Driven by our insight we created a name that would make SB’s
Business Clients feel comfortable with a bunch of strangers –
as business is all about making connections with other people
we felt it apt to use this cliche.
14. CLIENT: TASTIC FLAVOURED RICE / BRIEF: NEW PRODUCT ACTIVATION
MALL ACTIVATION AND SAMPLING RICE-RACK SHELF DISPLAY
To draw attention to the enhanced flavour and new packaging of the product we proposed
a look and feel that mimics a market stall with fresh, fragrant produce – similar to a bazaar.
Where we had a professional cook mix up ingredients from the new Tastic range to shoppers.
To cut through the clutter on the supermarket shelf we proposed a display similar to a
spice rack. We also created a 5-pack bulk rice-rack which can be re-used in the kitchen.
BLIND-FOLDED TASTE TEST
We gave shoppers a quick tase or sniff test with the chance to win instant discounts off
the new flavoured rice range, as well as freshly cooked lunch at the mall activation.
15. CLIENT: MALTA GUINNESS / BRIEF: POSTER DESIGN
Client: Malta Guinness
Description: Brand Activation
1: MALTA GUINNESS PACK LAUNCH POSTER 2: MALTA GUINNESS DANCE POSTER
The poster subtly mimiced a movie poster. Its look and feel was
inspired by the final frame of the new TV ad, shown at the launch.
The new MG bottle was activated by a dance competition.
Posters were put in all bars to attract our entrants.
16. CLIENT: LOOK & LISTEN / BRIEF: TYPOGRAPHY (FATHER’S DAY ACTIVATION)
TYPOGRAPHY OF POINT OF SALE
For father’s Day Mick & Nick wanted to show that ordinary
dads enjoy rocking out. I was responsible for the typography.
17. CLIENT: IDENTITY / BRIEF: STER KINEKOR
MOVIE FESTIVAL LOGO
Concept: Cinema Nouveau needed a name and identity
that was fun and innocent for its ‘09 Take Pride Film Fest.
18. NSW / BRIEF: KAIZER CHIEFS 40TH ANNIVERSARY
NSW KAIZER CHIEFS 40th ANNIVERSARY EM-CLIENT:
For Kaizer Chiefs FCs’ 40th birthday, NSW made a range of supporter wear which we had to
reinforce with ‘striking’ visual communication. The feathers in the Chief’s hat inspired the art
direction. The wreath commemorates the team’s milestone by using 40 soccer boots.
19. CLIENT: ENCORE MEDIA / BRIEF: CORPORATE IDENTITY
ENCORE CORPORATE ID
Encore was an online music magazine which spoke to
tertiery and young professionals about hot topics in music
and urban culture from 2006 until 2008.
20. GO WELL
APPRECIATE YOUR TIME
HAMBALENEGAHLE
YOU’RE DA BOMB
FO SHO SKO’KO
DANKIE SAN
JS
