The document outlines 5 trends for Australian charities to watch in 2019 based on results from Christmas 2018. The trends are: 1) Personal touch wins every time, emphasizing personalization; 2) Donors prefer a seamless experience across platforms; 3) Corporates are investing more in charities through initiatives like matched giving; 4) Digital tools allow for swift action in response to events; 5) Emotive language focusing on hope inspires more donations. The document provides examples and tips for charities to leverage each trend through their digital campaigns and interactions with donors.
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Key Giving Trends For Charities In 2019
1. TRENDS TO WATCH
FOR 2019
Stand out trends for Australian charities, based on results
from Christmas 2018.
2. Trends to watch
for 2019!
Charities are making strides to
change the face of giving.
At GiveEasy, we are lucky to see thousandsof
charity campaignsacrossAustralia.Thisgivesus
front row seats to see what gets people giving
to support your cause.
9. Donors respond to an invisible, seamless
experience.
Create an experience for your donor,
depending on their device, or touch point.
TREND #2:
Seamless
experience
makes for easy
donations
20. Leveraging digital to take
immediate action.
TREND #4:
Swift action
powered by
digital
21. When immediate
action is needed.
Digital helps to create a live
campaign when the need is
immediate.
This allows you to take full advantage
of urgent calls to action.
Are you making the most of digital?
Federal Court action at
5:30pm
Supporter SMS sent at
5:31pm
On 4th December 2018, Australian
Conservation Foundation took the
federal government to court at 5:30pm,
they sent an SMS at 5:31pm.
23. Swift action to
reach their
supporters
swiftly
BREAKING: ACF is taking the
federal government to court to
#StopAdani. We're challenging
the dodgy assessment of the
pipeline Adani wants for its
climate-wrecking-mine. We've
filed our case & urgently need
your support. Please donate
now: [URL]
uns STOP 0476000111
BREAKING: ACF is taking the
federal government to court to
#StopAdani. We're challenging
the dodgy assessment of the
pipeline Adani wants for its
climate-wrecking-mine. We've
filed our case & urgently need
your support.
Please donate now: [URL]
uns STOP 0476000111
Sent 5:31pm
24. Emotive video on
donation page
Alex,
We’re challengingAdani’s water-
guzzling climate-wrecking mine in
court and we urgently need your
support today!
25. People want to feel
they are part of a
solution.
TREND #5:
People give
more for
hope