Organizations must change in order to grow. And change includes bringing in new talent and skill sets. But, change is hard, and, it’s particularly hard to embrace when you’re still tasked with keeping the engines running on a daily basis. The CEO of a 30-year-old advertising agency knows this challenge all too well: how do you disrupt a business model without disrupting business, all while assembling a team poised to seize the disruption to drive growth? In this session, hear lessons learned for striking a balance between the past, present and future. Learn how to coach leaders to thrive on changing course. And, hear how to strengthen company culture in the midst of change, and even rely on employees to become hiring ambassadors.

1. Rebuilding the Plane in the Middle
of the Flight
Andrew Graff, Allen & Gerritsen

2. Hello.

3. The Story of Us
A L L E N & G E R R I T S E N
The Transformation of a 31-Year-Old

4. Our History in Chapters
1 9 9 5
2 0 0 2
2 0 0 4
2 0 0 7
2 0 1 3
2 0 1 7
F O U N D E D
I N 1 9 8 5

6. T R A I L B L A Z E R S
G A M E C H A N G E R S
I N N O V A T O R S
S T O R Y M A K E R S
D I S R U P T O R S
C H A L L E N G E R S
B U I L D E R S
H U M A N S

7. `
7
Unapologetically Three-Dimensional
Achievers, Not Credit Seekers
Each of Us Inspires All of Us.
We Work for Each Other, Not for Ourselves.
Uncharted Territory Is Our Playground.

8. C H A N G E I S :
Scary, Uncomfortable,
Uncertainty, Feared,
Wait and See, Skeptical,
Inevitable

9. C H A N G E I S :
Welcomed, Guaranteed,
Embraced, Rallying,
Improvement, Opportunity,
Growth

10. Hustle is the dark horse of creativity, the close
cousin of grit and tenacity.
Without the hustle, drive, and complete
devotion to make things happen, you are
average.
“
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11. Lessons Learned
I N 1 2 C H A P T E R S

12. Chapter 01.
Rebuilding the Plane
in Mid-Flight
C H A L L E N G E T H E S T A T U S Q U O .

13. Always in the Making
E X P E R I M E N T E A R L Y A N D O F T E N .
Chapter 02.

14. Making Failure Matter
I F W E ’ R E N O T M A K I N G M I S T A K E S ,
W E ’ R E N O T T R Y I N G H A R D E N O U G H .
Chapter 03.

15. Hire on Mindset
N O T O N S K I L L S E T
Chapter 04.

16. Bring Your Whole Self.
Chapter 05.

17. Reverse the Mentoring
L I S T E N T O W H A T P E O P L E A R E N O T S A Y I N G .
Chapter 06.

18. Great Things Never Came
from Comfort Zones.
Chapter 07.

19. Small Wins. Huge Impact.
Chapter 08.

20. Chapter 09.
Make Big Bets and Make History.

21. Chapter 10.
Let Urgency Conquer Fear.

22. Create the
Learning Agenda.
Chapter 11.

23. Celebrate Actions.
Y O U R P A R T I C I P A T I O N I S M A N D A T O R Y .
Chapter 12.

24. If you want to go fast, go alone.
If you want to go far, go together.
“
”
Conclusion

25. Cheers
A L L E N & G E R R I T S E N
www.a-g.com