Looking Back From Perfect
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A tool that can help you reach your goals in life. It radically changed the work dominated life my wife and I worked and enabled us to cut our working week in half and double our income. This talk was given at the GA Members Day in May 2013 and is part of the keynote presentation I give annually at the Ladder Club for newcomers to the greeting card industry. Thanks to Andrew Dymond for the inspiration.
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Looking Back From Perfect
- 1. Looking Back from Perfect How we halved our working week and doubled our income www.blueeyedsun.co.uk/blog by Jeremy Corner at the 2013 GA Members’ Day
- 2. www.blueeyedsun.co.uk/blog My businesses and contributions
- 3. Looking Back from Perfect is not about me... “Oh lord it‟s hard to be humble when you‟re perfect in every way I can‟t help but look in the mirror „cos I get better looking each day” - Mac Davis www.blueeyedsun.co.uk/blog
- 4. Looking Back from Perfect is about you... It‟s something that can only be measured on your terms www.blueeyedsun.co.uk/blog
- 5. How it all started In 2003 we won a Gift of the Year Award for Best cards for design-led gift shops and our turnover doubled. So did our workload and stress levels. www.blueeyedsun.co.uk/blog
- 6. How the business felt to us www.blueeyedsun.co.uk/blog
- 7. What is your goal? • Specific • Measurable • Achievable • Realistic • Timely www.blueeyedsun.co.uk/blog
- 8. GOAL Only 50% of our time is committed to BLUE EYED SUN by 15th April 2005 (in 12 months) with at least the same income as now www.blueeyedsun.co.uk/blog
- 10. What were some of the obstacles that you had to overcome? www.blueeyedsun.co.uk/blog
- 11. Issues voted on • SYSTEMS: systems - Routines, job description and definitions • SELF: self discipline - time management, delegation - follow the plan • STAFF: motivated staff • OUTSIDE: outside - created another activity outside B.E.S • SALES: good sales agent team in place • KEY: key customers • MORE STAFF: more staff • BRAND: maintaining brand identity • NEW PRODUCTS: new products - less in-house activity • ONE OFF: outsourcing some jobs - one off type jobs • CAR: bought a car • OUTSOURCED: outsourced - bookkeeping + credit control • FUN: fun - we enjoyed our 20 hours at work • GUILTY: Stopped feeling guilty - at B.E.S. www.blueeyedsun.co.uk/blog
- 12. Assessing the obstacles What‟s most important? What are we worst at? Priority SYSTEMS: systems - Routines, job description and definitions | SELF: self discipline - time management, delegation - follow the plan STAFF: motivated staff OUTSIDE: activity outside B.E.S SALES: good sales agent team in place KEY ACCS MORE STAFF: more staff BRAND: maintaining brand identity NEW PRODUCTS: new products - less in-house activity ONE OFF: outsourcing some jobs - one off type jobs CAR: bought a car OUTSOURCED: outsourced - bookkeeping + credit control FUN: enjoy work GUILTY: Stopped feeling guilty - at B.E.S. www.blueeyedsun.co.uk/blog
- 13. Work down the list comparing What‟s most important? What are we worst at? Priority SYSTEMS: systems - Routines, job description and definitions || SELF: self discipline - time management, delegation - follow the plan STAFF: motivated staff OUTSIDE: activity outside B.E.S SALES: good sales agent team in place KEY ACCS MORE STAFF: more staff BRAND: maintaining brand identity NEW PRODUCTS: new products - less in-house activity ONE OFF: outsourcing some jobs - one off type jobs CAR: bought a car OUTSOURCED: outsourced - bookkeeping + credit control FUN: enjoy work GUILTY: Stopped feeling guilty - at B.E.S. www.blueeyedsun.co.uk/blog
- 14. Assessing the obstacles What‟s most important? What are we worst at? Priority SYSTEMS: systems - Routines, job description and definitions ||| SELF: self discipline - time management, delegation - follow the plan STAFF: motivated staff OUTSIDE: activity outside B.E.S SALES: good sales agent team in place KEY ACCS MORE STAFF: more staff BRAND: maintaining brand identity NEW PRODUCTS: new products - less in-house activity ONE OFF: outsourcing some jobs - one off type jobs CAR: bought a car OUTSOURCED: outsourced - bookkeeping + credit control FUN: enjoy work GUILTY: Stopped feeling guilty - at B.E.S. www.blueeyedsun.co.uk/blog
- 15. Assessing the obstacles What‟s most important? What are we worst at? Priority SYSTEMS: systems - Routines, job description and definitions ||| SELF: self discipline - time management, delegation - follow the plan STAFF: motivated staff OUTSIDE: activity outside B.E.S SALES: good sales agent team in place | KEY ACCS MORE STAFF: more staff BRAND: maintaining brand identity NEW PRODUCTS: new products - less in-house activity ONE OFF: outsourcing some jobs - one off type jobs CAR: bought a car OUTSOURCED: outsourced - bookkeeping + credit control FUN: enjoy work GUILTY: Stopped feeling guilty - at B.E.S. www.blueeyedsun.co.uk/blog
- 16. Assessing the obstacles What‟s most important? What are we worst at? Priority SYSTEMS: systems - Routines, job description and definitions ||| SELF: self discipline - time management, delegation - follow the plan STAFF: motivated staff OUTSIDE: activity outside B.E.S SALES: good sales agent team in place | KEY ACCS | MORE STAFF: more staff BRAND: maintaining brand identity NEW PRODUCTS: new products - less in-house activity ONE OFF: outsourcing some jobs - one off type jobs CAR: bought a car OUTSOURCED: outsourced - bookkeeping + credit control FUN: enjoy work GUILTY: Stopped feeling guilty - at B.E.S. www.blueeyedsun.co.uk/blog
- 17. Assessing the obstacles What‟s most important? What are we worst at? Priority SYSTEMS: systems - Routines, job description and definitions |||| SELF: self discipline - time management, delegation - follow the plan STAFF: motivated staff OUTSIDE: activity outside B.E.S SALES: good sales agent team in place | KEY ACCS | MORE STAFF: more staff BRAND: maintaining brand identity NEW PRODUCTS: new products - less in-house activity ONE OFF: outsourcing some jobs - one off type jobs CAR: bought a car OUTSOURCED: outsourced - bookkeeping + credit control FUN: enjoy work GUILTY: Stopped feeling guilty - at B.E.S. www.blueeyedsun.co.uk/blog
- 18. Assess to the bottom What‟s most important? What are we worst at? Priority SYSTEMS: systems - Routines, job description and definitions |||| |||| SELF: self discipline - time management, delegation - follow the plan STAFF: motivated staff OUTSIDE: activity outside B.E.S SALES: good sales agent team in place | KEY ACCS | MORE STAFF: more staff BRAND: maintaining brand identity NEW PRODUCTS: new products - less in-house activity | ONE OFF: outsourcing some jobs - one off type jobs CAR: bought a car OUTSOURCED: outsourced - bookkeeping + credit control FUN: enjoy work GUILTY: Stopped feeling guilty - at B.E.S. | www.blueeyedsun.co.uk/blog
- 19. Work Down the list not up What‟s most important? What are we worst at? Priority SYSTEMS: systems - Routines, job description and definitions |||| |||| SELF: self discipline - time management, delegation - follow the plan | STAFF: motivated staff OUTSIDE: activity outside B.E.S SALES: good sales agent team in place | KEY ACCS | MORE STAFF: more staff BRAND: maintaining brand identity NEW PRODUCTS: new products - less in-house activity | ONE OFF: outsourcing some jobs - one off type jobs CAR: bought a car OUTSOURCED: outsourced - bookkeeping + credit control FUN: enjoy work GUILTY: Stopped feeling guilty - at B.E.S. | www.blueeyedsun.co.uk/blog
- 21. Repeat for the next column What‟s most important? What are we worst at? Priority SYSTEMS: systems - Routines, job description and definitions |||| |||| |||| SELF: self discipline - time management, delegation - follow the plan |||| |||| ||| | STAFF: motivated staff |||| ||| OUTSIDE: activity outside B.E.S ||| SALES: good sales agent team in place |||| || KEY ACCS |||| MORE STAFF: more staff |||| |||| BRAND: maintaining brand identity |||| NEW PRODUCTS: new products - less in-house activity |||| | ONE OFF: outsourcing some jobs - one off type jobs | CAR: bought a car || OUTSOURCED: outsourced - bookkeeping + credit control |||| FUN: enjoy work ||| GUILTY: Stopped feeling guilty - at B.E.S. |||| || www.blueeyedsun.co.uk/blog
- 22. Original chart showed best on the left worst on right www.blueeyedsun.co.uk/blog
- 23. Add columns together to Prioritise What‟s most important? What are we worst at? Priority SYSTEMS: systems - Routines, job description and definitions |||| |||| |||| |||| | SELF: self discipline - time management, delegation - follow the plan |||| |||| ||| |||| ||| STAFF: motivated staff |||| ||| |||| OUTSIDE: activity outside B.E.S ||| |||| ||| SALES: good sales agent team in place |||| || || KEY ACCS |||| |||| MORE STAFF: more staff |||| |||| |||| ||| BRAND: maintaining brand identity |||| || NEW PRODUCTS: new products - less in-house activity |||| | |||| ONE OFF: outsourcing some jobs - one off type jobs | |||| |||| CAR: bought a car || |||| |||| | OUTSOURCED: outsourced - bookkeeping + credit control |||| |||| |||| | FUN: enjoy work ||| |||| ||| GUILTY: Stopped feeling guilty - at B.E.S. |||| || |||| ||| www.blueeyedsun.co.uk/blog
- 24. Add the columns to Prioritise What‟s most important? What are we worst at? Priority SYSTEMS: systems - Routines, job description and definitions |||| |||| |||| |||| | 21 SELF: self discipline - time management, delegation - follow the plan |||| |||| ||| |||| ||| 21 STAFF: motivated staff |||| ||| |||| 12 OUTSIDE: activity outside B.E.S ||| |||| ||| 11 SALES: good sales agent team in place |||| || || 9 KEY ACCS |||| |||| 9 MORE STAFF: more staff |||| |||| |||| ||| 17 BRAND: maintaining brand identity |||| || 6 NEW PRODUCTS: new products - less in-house activity |||| | |||| 11 ONE OFF: outsourcing some jobs - one off type jobs | |||| |||| 10 CAR: bought a car || |||| |||| | 13 OUTSOURCED: outsourced - bookkeeping + credit control |||| |||| |||| | 16 FUN: enjoy work ||| |||| ||| 11 GUILTY: Stopped feeling guilty - at B.E.S. |||| || |||| ||| 15 www.blueeyedsun.co.uk/blog
- 25. Sort end column to order Priorities What‟s most important? What are we worst at? Priority SYSTEMS: systems - Routines, job description and definitions |||| |||| |||| |||| | 21 SELF: self discipline - time management, delegation - follow the plan |||| |||| ||| |||| ||| 21 MORE STAFF: more staff |||| |||| |||| ||| 17 OUTSOURCED: outsourced - bookkeeping + credit control |||| |||| |||| | 16 GUILTY: Stopped feeling guilty - at B.E.S. |||| || |||| ||| 15 CAR: bought a car || |||| |||| | 13 STAFF: motivated staff |||| ||| |||| 12 OUTSIDE: activity outside B.E.S ||| |||| ||| 11 NEW PRODUCTS: new products - less in-house activity |||| | |||| 11 ONE OFF: outsourcing some jobs - one off type jobs | |||| |||| 10 FUN: enjoy work ||| |||| ||| 11 SALES: good sales agent team in place |||| || || 9 KEY ACCS |||| |||| 9 BRAND: maintaining brand identity |||| || 6 www.blueeyedsun.co.uk/blog
- 27. ACTIONS • SELF – Jo takes off Fridays from 12 noon – Jeremy takes off Thursdays from 12 noon – Both with immediate effect • SYSTEMS – Wednesday afternoon (25th) JC and JO to meet 2-4pm (undisturbed) to define job functions. – Every two weeks after that to meet and finalise a job function – Job functions to all be clearly defined and in place by end of June • On-going – Try to manage time better by getting more „undisturbed time‟ regularly during the day to complete important tasks www.blueeyedsun.co.uk/blog
- 28. 12 months on we were there www.blueeyedsun.co.uk/blog Celebrating reaching our goal
- 29. What is your perfect Day/Week? • On your terms - what is your perfect week? • What is it that you want from your business? • Set this as your goal • Define what‟s important on a sliding scale • Define what needs improving on a scale • Use these definitions to prioritise • Make it a daily habit • Stay focussed on the plan / goal • Celebrate success and have fun www.blueeyedsun.co.uk/blog
- 30. Great Books on this subject www.blueeyedsun.co.uk/blog
- 31. More on my blog www.blueeyedsun.co.uk/blog
- 32. Jeremy Corner Looking Back from Perfect www.blueeyedsun.co.uk/blog Thanks for listening