STORYTELLING
TECHNIQUES
DAVE MCKINSEY’S
HOW TO CREATE PERSUASIVE
BUSINESS PRESENTATIONS

HAVE YOU EVER WATCHED AN
AWESOME PRESENTATION?

DO YOU WONDER…
HOW CAN
I DO THAT?!

MULTITUDE
ON THE MARKET.
PUBLIC SPEAKING BOOKS
OF
YOU CAN LEARN FROM THE

YOU CAN EXCEL IN ANY
SPEAKING EVENT IF YOU
DELIVER AN EXCEPTIONAL
KEYNOTE.
THESE BOOKS CLAIM

YOU CAN EXCEL IN ANY
SPEAKING EVENT IF YOU
DELIVER AN EXCEPTIONAL
KEYNOTE.
THESE BOOKS CLAIM
FLAWED LOGIC!

BEHIND A PODIUM
CAPTIVE AUDIENCE!
OR
TO A
YOU GIVE WILL NOT BE
THEMAJORITY
OFPRESENTATIONS
FIRST CONSIDER THIS…

CRITICAL
INTERACTIONS
MOST OF YOUR
HAPPEN IN HALLWAYS,
NOT IN AUDITORIUMS.

THROUGH
ONE-ON-ONE
DISCUSSIONS, NOT
ONE-WAY SPEECHES.

STRATEGIC
“STORY TELLING”.
TO MAKE IMPACTFUL
CHANGE, YOU NEED
TO LEARN THE SKILL OF

DAVE MCKINSEY’S
TOP
TIPS
STRATEGIC STORYTELLING

PERSUASIVE
CONTENT
PART ONE

TIP
TITLE YOUR PRESENTATION
WITH A
ENCAPSULTATING YOUR
OVERALL OBJECTIVE.
“SO-WHAT”
1

TIP
2 START AGENDA ITEMS
WITH ACTION VERBS
TO SIGNAL IN WHICH MENTAL MODE
YOU WANT YOUR AUDIENCE.

TIP
TO “OWN THE FLOW,” EACH SLIDE
SHOULD TRIGGER A QUESTION
TO THE TITLE OF THE NEXT SLIDE.
3

TIP
START THE
SITUATION
WITH THE
ISSUE
FUNDAMENTAL
CURRENT STATE
OF THE
4

TIP
EXPLORE ISSUES
AND OPPORTUNITIES
IN THE COMPLICATION
5
SECTION.

TIP
6
PRIORITIZE
RECOMMENDATIONS IN ORDER:
IMPACT-
SEQUENTIAL
EMOTIONAL

PART TWO
DATA DRIVEN
SLIDE DESIGN

TIP
USE SLIDES ONLY WHEN THEY
ACCELERATE
DECISION-MAKING
7

TIP
5 THE CONTENT IN THE BODY
OF THE SLIDE MUST
SLIDE TITLE.
UNAMBIGUOUSLY PROVE
TIP
THE
8

TIP
9
ENSURE THAT IMAGES
ADD CONSTRUCTIVELY
TO YOUR STORY.

TIP PUT TEXT ON
IMAGE SLIDES
RATHER THAN IMAGES ON
TEXT SLIDES.
10
USO
COST
OF

TIP
REMOVE ALL
UNNECESSARY
ELEMENTS
FROM GRAPHS.
11

PART THREE
CONFIDENT
DELIVERY

ENGAGE YOUR AUDIENCE IN
INTELLIGENT, AUTHENTIC
CONVERSATION.
TIP
12

MANAGE YOUR
FEAR.
TIP
13

THOSE WERE JUST A
FEW OF THE 87 TIPS.
DID YOU ENJOY THIS
AND GET VALUE?
FOR THE REST
OF THE TIPS…

FIND IT ON: