As LinkedIn becomes the definitive platform for professional content and information on your company, jobs, products/services, and more; people are coming to your LinkedIn Company Page whether it's active or not. Learn the components of a Company Page on LinkedIn - how to setup the right profile, attract an audience, and with the right foundation extend your company presence with the right tools (Career Pages, Showcase Pages, Groups, Slideshare).
2. LinkedIn has become the definitive professional
publishing platform and companies are an essential part
Pulse Influencers SlideShareWriting on LinkedIn
Company Pages
3. Whether or not you manage your company’s page,
members are coming to it
Member Profiles Jobs Content
> 70M profiles have an active
position tied to a Company Page
60% of traffic to Company Pages
is from employee profiles
Nearly all jobs are tied to
a Company Page
Job seekers come to the page
wanting to know more about
your company as an employer
News on LinkedIn is usually tied
to a company
Members click to your Company
Page to gain more news and
insights about your Company
4. Whether or not you manage your company’s page,
members are coming to it
Member Profiles Jobs Content
> 70M profiles have an active
position tied to a Company Page
60% of traffic to Company Pages
is from employee profiles
Nearly all jobs are tied to
a Company Page
Job seekers come to the page
wanting to know more about
your company as an employer
News on LinkedIn is usually tied
to a company
Members click to your Company
Page to gain more news and
insights about your Company
>3.7MActive Company Pages
9. Establish your profile
Include a compelling page
description and hero image
Create your profile
Enter your company name and logo
Connect your employees
Encourage all your employees to list
your company in their personal profiles
11. Attract an audience
Add a LinkedIn “Follow” button to your existing marketing
collateral (e.g. your email signature, your company website)
Invest in followers
through “Follow” ads
16. Slideshare: Hub for Professional Content
(PR, Employer Branding, Sales/Marketing, Lead Gen)
• Upload presentations, documents, infographics, embedded videos
• Content is easily integrated into LinkedIn (page updates, member profiles, etc)
• Easily discoverable by search engines
An Overview to Slideshare for
Business
http://www.slideshare.net/Slidesh
are/an-overview-to-slideshare-
for-business
18. Extend your presence
A dedicated page for aspects of your business
with their own messages and audience
segments to share with
Showcase Pages
A dedicated page to showcase your employer
brand and serve relevant career opportunities
to passive & active candidates
Career Pages