2. INTRODUCTION
NEW
3 business models
• Own & manage our own
communities
• Build communities in partnership with
major organizations
• Run communities for major
organizations
One of the leading
B2community management
companies in the world
Founded in 1993
Launched our first B2B
Community in October
2005
3. WHAT WE DO
We are the community
management specialists
We have a skilled multi-
disciplinary team
Audit
communities
Deliver
outstanding
measurement
& metrics
Create
Build user
engagement
Create
community
strategy
Build social
engagement
Build &
manage online
& offline user
groups
Build &
manage a
community
Above all, we build value for our customers
4. OUR MISSION IS SIMPLE
Baptie & Company is committed to
building and growing the most robust
B2B Communities in the world by
connecting our clients with their core
audience - people
5. COMPLETE FLEXIBILITY
We manage communities on
client platforms. We also
have our own state of the art
platform.
COMMUNITYFROM STRATEGY TO
EXECUTION
YOUR PLATFORM OR
OURS?
We can provide complete
support from helping you
develop a community
strategy to managing the
community.
We manage the whole
community or take on tasks
where you need expertise.
6. C
C
C
THE 3 ‘C’S Keys to a successful B2B
community
ontent
ollaboration
lout
Members join B2B communities for the content
They then start to collaborate in multiple ways
As the community grows, it becomes powerful, it
has clout
7. DEVELOPING A COMMUNITY STRATEGY
We can develop a
strategy for a new
community or refine
a strategy for an
existing community
Every community
is different
We work with you to
understand your goals
& what you want the
community to achieve
Not all communities
should be built for your
company – we can
advise you on external
3rd party community
strategies
We conduct
community audits
We understand the
importance of delivering a
clear, measurable ROI from
the community
8. GAMIFICATION
increase dramatically the conversion rate of those partners
enquiring about CloudRunner who become active
CloudRunner Sales agents
Nurture them through sale 1 and sale 2
Provide them with information to help them understand
where they are - dashboards
Monitor partner performance to drive super agents
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2
3
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