Dreamforce 2014 presentation, On the Pulse: Increasing Access to Public Health Sector

1. Online Community Building
Using Social Media to Communicate & Connect
Jennifer Tweedy
Web & New Media Manager
Arizona Department of Health Services
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

2. Why Social?
It isn’t really a question…
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

3. 74% of online adults use social networking
sites
!
91% of mobile Internet access is for social
activities
!
90% of consumers trust peer
recommendations
!!!
Sources:
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
http://www.socialnomics.net/2012/01/04/39-social-media-statistics-to-start-2012/
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

4. 4
The social space
Where we’re active
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

5. Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

6. Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

7. Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

8. Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

9. Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

10. Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

11. Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

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17. 17
Organization & workflow
What we look like on the inside
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

18. Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

19. Strategic Map
Impact Arizona’s Winnable Battles
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

20. Campaign Schedule
Monthly Calendar of themes & core messaging
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

21. Workflow
It’s more than curating content
Curate from SMEs
!
Trending
!
Create based on listening
!
Two-way flow of content
!
Evergreen
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

22. Workflow
Curate, listen, create
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

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What we’re trying to do
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

24. Socialize information & resources
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

25. Engage
The real value of online social
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

26. Put a human face on government
Behind the scenes
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

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Campaigns
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

28. Flood
Social messaging
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

29. Flood
One-day metrics
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

30. Nutrition
Healthy recipes
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

31. Newborn screening
Transit time project
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

32. 32
Listening
As important as everything else we do
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

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Our online community is out there.
What’s important to them?
And what are they saying about our brand?
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

34. 34
Listening
Across the social web with Radian 6
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

35. Listening
Brand mentions
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

36. Listening
SMEs
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

37. Listening
Winnable Battles
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

38. Listening
Campaigns
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health

39. Jennifer Tweedy
@jennifertweedy
Dreamforce 2014 | On the Pulse: Improving Access to Public Sector Health